Web design Christchurch
internet marketing

College of Education Marketing Plan

Alexanders conducted research across five different market segments and co-ordinated a plan recommending appropriate promotional channels and messages for the year.

NZGSE postcard design

NZGSE logo design

One of our very early ones, admittedly showing its age! A logo for a graduate teachers college.

Going Places Travel & Tourism College brochure and newspaper ad

A new tourism college needed a logo, stationery, promotional brochure, ads and direct marketing tools.  Featured in pic one is the promo brochure and perforated entry form for a Careers expo day.  We offered a prize of free tickets to Robbie Williams. We garnered a database of 2,000 prospects from 6,000 attending. This mini brochure also formed a rocket which could be used as a desk prompt for school Careers Advisors. Pic 2 featuers a newspaper ad promoting an open day to predominately women 28+ who may be considering changing career.

   

 

University of Canterbury Branding Research

Alexanders researched 400 sixth, seventh form, and first year tertiary students around the country to determine appropriate positioning and point of difference for the UC brand.

The Cathedral Grammar School Open Day ad

The Cathedral Grammar School Open Day 2 ad

After market insight uncovered key drivers, advertorial was booked in selected publications (shown here Family Times) to promote open days for the Pre-School, Junior School and Intermediate.

Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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