Web design Christchurch
internet marketing

Tait corporate profile, posters, and ads

Significant initial research with customers, suppliers and staff worldwide uncovered key values which were represented in the corporate profile, posters and the brand specs manual.

Skope Heating & Refrigeration brochure and flyer design

Pic 1: Initial research uncovered key themes that were used in trade mag advertising to builders, specifiers and architects. We reviewed and improved the structure and format of Skope's key catalogues. 

Pic 2: Skope wanted a new look to promote its new generation bathroom heaters and position the Skope product above their cheap and cheerful Chinese imported product.

Pic 3: The cheaper end product featured a different brand name, Serene.  Alexanders developed the cheerful colourway for new packaging, brochures, and trade flyers.

Donaghys brochures

Tony McDonald, Rope & Cordage Manager, Donaghys Mussel rope brochure: "Sales are up hugely!  The board looked at me sideways when I said what was possible, but we've achieved it." Arborist brochure: “We got exactly what we wanted! In this niche, you have to be talking their talk, and relating to the industry. The brochure is professional, technically informative (not just a bunch of pictures), and industry specific. We’ve had lots of good feedback - no one was expecting something of that level of professionalism from a New Zealand company - and it puts us on a par with our international competitors.”

 

Dynamic Controls product brochure

As electronic componentry for wheel chairs, Dynamic controls wanted to show off its technology without appearing as a wheelchair manufacturer. Featured are a product brochure and pictures of a trade show stand for Europe and North America which used abstract photography, images of key products with outlines showing where the product fitted in wheelchairs, and the new logo (representing joystick/motion and electronic circuitry).  

 

Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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