Web design Christchurch
internet marketing

Here are some samples of branding, marketing and design work that we've completed for a variety of local Christchurch technology clients.

   

Dynamic Controls trade show stand design

As electronic componentry for wheel chairs, Dynamic Controls wanted to show off its technology without appearing to be a wheelchair manufacturer. This trade show stand for Europe and North America featured abstract photography, key products with outlines showing where the product fitted in wheelchairs, and the new logo (representing joystick/motion)

Dynamic Controls technology brochure design

These brochures incorporated updated features of new electronic wheelchair component releases. 

dynamic controls logo

Dynamic Controls branding design

A branding workshop for the manufacturer of electronic wheelchair componentry revealed that the core business was "enabling motion".  The ensuing technoloy logo design represents both electronic movement, and movement around a joystick.

 

Tait Electronics rebrand

Logo updates for old established brands are often better tackled as a matter of evolution rather than design genius. The old logo needed tidying.  A typographic hierarchy was developed for consistent use 80 countries. 140 staff and client interviews elicited core values and authentic brand that was unique to Tait.  The brand values were articulated in posters which were used in showrooms by distributors world-wide.The profile worked with existing images to tell the amazing story of how Angus grew this business from a fledgling company into an iconic New Zealand business successfully competing against global giants like Motorola.

T L Jones corporate profile design

This corporate profile and logo for an international lift sensor company was designed to be a timeless piece that would not date. Testament to this original brief, the profile was used for many years. It was designed for foreign markets with limited English speaking ability. The logo won a Highly Commended at the South Island Advertising Awards 2001.

Syft Technology airport security technology marketing

Syft Technology product machines that can sample and analyse air to detect the presence of harmful substances such as bombs or poisons.  Decision makers at airports, ports and medical labs required a different level of “technical speak” with target audiences ranging from CEO's to operations and lab staff. A range of brochures were produced by industry and increasing in level of detail.

 We completed a lot of this work in the mid era of the agency when comms focussed around branding and print collateral.  These days we have a much greater focus on web, and online marketing and would love to talk to you about how we can improve your online profile. Please contact us to have a chat about our online marketing and Christchurch-based web design services.

Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

Keep up to date

Save yourself hours of reading. Let the Alexanders’ team sift through articles and email you major digital news updates. Plus you can (nearly) anonymously check out our work! Max one per month!
 

Read Previous Newsletters