Web design Christchurch
internet marketing

Restyled Designs

 Abacus creative theme

 The earthquake showed how important a comprehensive insurance policy is.  This new theme "You're at risk if there's a chink in your armour" using antique intricate armour, was conceived for a division of Aon Insurance, promoting their thorough professional indemnity policy. Elements included a logo, presentation folder, ad for Accountants Journal and direct marketing campaign. 

 

 Skyline new look

 Skyline had a range of services from the Gondola ride, luge for the more thrill seeking market, dining options and also the haka.  We had previously through a facilitated workshops articulated the core point of difference.  Working with the original logo, the new, colour coded look was designed to showcase the full range of activities. The theme was used on brochures, tickets, posters, and a wide range directory ads.  The logo was later updated by another designer, and I have to say I prefer our look to the current one (not that I'm biassed of course!)

 

 Continental restyled look

 Continental Event Catering has a number of divisions, from catering, weddings, marquee hire to equipment hire and venues.  There were two web sites, and they weren't appearing on page one for any important phrases.  We developed a new look which united the company's designs across all divisions, created a new, comprehensive site, and applied the look to everything from tradeshow pull up stands, print advertising, to signage and the web site.

 

 Croys creative theme

A rural accounting firm of "bean counters", Croys in Ashburton were happy to see the lighter side of such a nickname. We developed a bean theme based around Jack and the Beanstalk - "a hand or two with the climb up" (beanstalk with CEO climbing it, and small seedlings growing into mature plants), expertise to help you manage "the golden egg", and coffee bean imagery.  The team fitted out a new building and the images were applied to the reception and meeting room walls in a collaborative project with the architect who loved the corporate profile. There are even bean shapes built into the carpet.

 

 ICL look

Ibbotson Cooney were rebranding to ICL after a change in partners.  The theme of focus (digital camera focus icon) and new colours were developed to launch the brand: Focused on your future? Navigate your options with us.  When you need to focus, get a fresh set of eyes. Buying a business? We can help you focus on what counts. The theme was used in newspaper advertorial and client communications, as well as a biline applied to stationery.

 

Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

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