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Chinese marketing agency

Chinese Marketing NZ | WeChat Marketing

 

Build your brand profile with Chinese marketing strategies including WeChat advertising, Chinese social media campaigns and Chinese PR. Access expertise to guide and support your digital journey into the Chinese market.

  • Exporters: discover the path to enter the world’s largest economy, a key export and tourism partner of New Zealand
  • NZ businesses: reach 171,000 Chinese residents living in New Zealand
  • Tourism operators: be visible to 400,000 Chinese tourists while they are in NZ, or planning their trip
 

Chinese Social Media

 

Connect with China through WeChat

With more than 900 million active users (70% of the Chinese population), WeChat has been the most popular app and social media since it's release in 2011 by the Chinese internet giant Tencent (HKG:0700). Together with QQ and Qzone, Tencent owns the top three social media platforms in China for the last decade.

More than 50% of WeChat users spend at least 90 minutes a day on WeChat and a typical user sends out more than 70 messages on WeChat each day.

Scanning this QR Code and follow us on WeChat

Alexanders Account QR Code

 

chinese marketing strategy

Social Media Account Establishment

Tencent requires a rigorous setup process which is not for the faint-hearted! Alexanders will advise you on all the necessary documents for registration and recommend structure/pages for your account. Based on your brief, we will then create a unique client account for your business and can translate your content with our dedicated Mandarin-speaking staff member or upload content prepared by your Chinese staff.

 

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Chinese PR

We can facilitate dispatch of your news to China-based media and demonstrat uptake within a week. We can also help to shape and translate your content.


Chinese Digital Advertising

 

Advertise on WeChat, QZone, QQ

Just like Google and Facebook, Tencent (the fourth largest internet company in the world after Google, Facebook and Amazon) also offers advertising services for brands and businesses to reach potential customers. WeChat is the most well known TenCent platform in the west, but exploring the market and finding the right niche is crucial for any digital campaign...

 

Learn about Tencent's major Chinese media platforms

 

advertise on wechat

Ad Creation and Translation

Our design team and writers can suggest ideas, develop creative and translate it for the campaign or you can provide your own pictures, text or existing ads for resizing or translation.

 

wechat advertising

Media Placement and Budget Setting

Get traction and build your following with ad placement on your selected platform (equivalent to YouTube, Facebook, Stuff etc.), set to an appropriate budget.  Not sure what to budget? Alexanders can guide you on targetting options which include region, gender, age, interest group etc.


Chinese-friendly websites

 

To run a campaign in TenCent to your website, you'll need at least one Chinese landing page. Google Translate does not often read well to native Chinese.  We can audit any content you have had translated to advise if it is suitable, or needs revision. We can also help you to set up either a new Chinese website hosted in Hong Kong, develop and or translate fresh content, or build a new website. Bear in mind that New Zealand sites are tediously slow to download in China, and a .co.nz will rarely be visible in the Mainland.

 

 
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Content Translation

Translating English content on your business website and brochure into Mandarin Chinese.

 

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WeChat Payment Set Up

Assisting your business to establish a WeChat payment system for online bookings (it becomes another option like PayPal or Visa) – a trusted payment method by Chinese tourists.

 

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Chinese Marketing Specialists

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Rachel founded Alexanders Digital Marketing, a team of 9, 20 years ago. Rachel has Mandarin and Commerce degrees, though hasn't spent enough time in China to be fluent.  With hundreds of digital campaigns under her belt, she is a good partner to shape your Chinese digital strategy and support your journey.  

See what media says about Alexanders

  Geoff r Geoff was born in New Zealand but lived in China for 8 years and brings a knowledge of Chinese culture, and fluency in Mandarin and Cantonese. A UC graduate with a BCom, Geoff is the Alexanders' Chinese Digital Manager. 

 

Why Choose Alexanders?

  • Alexanders Internet Marketing is the first and only Tencent accredited advertising agency in New Zealand. We can place campaigns in multiple Chinese channels.

  • Fast track your success, leveraging over 20 years of marketing campaign knowledge.
  • Introduce specialist skills into your business with our team of professional digital marketers - without the burden of hiring additional staff.
  • Certified Google Partners & Tencent certified advertising agency.
 

Explore how you can reach the Chinese market

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Digital Chinese Marketing

Explore how to reach Chinese residents, tourists and companies in China with WeChat advertising, Chinese social media and PR.

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

Keep up to date

Save yourself hours of reading. Let the Alexanders’ team sift through articles and email you major digital news updates. Plus you can (nearly) anonymously check out our work! Max one per month!
 

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