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Tap Into the Growing Chinese Tourist Market

 

 

The Opportunity

The number of Chinese tourists arriving in New Zealand has been rising rapidly in recent years. Now 11.9% of visitor arrivals, it is expected this number will reach 920,000 arrivals per year within five years. 3.8% of the NZ population is Chinese. 

As a market matures and gets confident with a country, travellers move from travelling in tour groups to travel independently. Approximately 40% of Chinese tourists are already FIT’s (free independent travellers), with flexible itineraries that are not sewn up by tour companies.

   

 Arrivals graph

 

 

Arrival Purpose pie                                                FIT vs Group pie    

 

 

 

 

 

How to market Chinese Visitors

Chinese social media is the predominant channel to reach travellers, but until recently, use has been restricted to Chinese users.
In 2016, the Chinese internet giant, Tencent, opened the way for foreign companies to get access, via authorised partners. Alexanders Internet Marketing is delighted to be the first Tencent certified advertising agency in New Zealand, providing you access to the main Chinese equivalents of Facebook, YouTube, MSN, WhatsApp, Apple Pay and PayPal.

 
  • Advertise to Chinese tourists while in New Zealand, or target NZ Chinese residents, based on users’ real-time IP address.
  • Leverage word of mouth from existing Chinese customers.
  • Build and expand your brand and following with visibility on the most popular platforms.
  • Accept payment through payment portals that Chinese trust.
 

 

Introducing Tencent

One of the world’s top 5 internet companies

Tencent is one of the top 5 internet companies worldwide in market capitalisation and has developed into a leading provider of internet services in China.

  • Applied for over 17,000 patents in over 20 countries of the world, ranking No. 1 in China and the 3rd place in the world in terms of patent quantity.
  • America’s most influential business magazine Fast Company included Tencent in its list of China’s Top 10 Most Innovative Companies 2015.

     Tencent Departments Diagram

 

Most Popular Tencent Platforms

WeChat Logo

WeChat

One of the most popular instant messaging mobile application in the world. The fastest growing mobile social platform in China with more than 700 million users world-wide.

WeChat Official Accounts are a service launched for companies and organisations, which can be used to promote brands to millions users.

Tencent QQ

QQ

China’s largest instant messaging app that integrates between mobile and desktop with more than 850 million users  China’s largest instant messaging app that integrates between mobile and desktop with more than 850 million users.

QZone Logo

Qzone

China’s largest social medium (like Facebook) with more than 640 million active accounts monthly. Popular platform for writing blogs, uploading and sharing photos, listening to music and watching videos.

Click here for more platforms and information         

Our Services

GROWTH STRATEGY 256x256

Chinese Digital Strategy

We will educate you and your team on the array of Tencent advertising platforms and together identify the best fit for your product or service. Work through our readiness checklist to identify priorities. Receive a guide of recommended steps, and a budget guide.

 

LEGAL DOCUMENT 256x256

Social Media Account Establishment

Tencent requires a rigorous setup process which is not for the faint-hearted! Alexanders will advise you on all the necessary documents for registration and recommend structure/pages for your account. Based on your brief, we will then create a unique client account for your business and can translate your content with our dedicated Mandarin-speaking staff member.

CONTENT MANAGEMENT 256x256

Preparing Posts and Monitoring Reponses

Posts are generally longer. We can establish a schedule and frequency that suits your budget. Together we agree in advance the themes for the month and present drafts for approval prior to translation. You have the option for us to respond to comments (liaising with your team on any questions) if you do not have Chinese staff members.

     

DESIGN PLATFORM 256x256

Ad Creation and Translation

Our design team and writers can suggest ideas, develop creative and translate it for the campaign or you can provide your own pictures, text or existing ads for resizing or translation.

 

MONEY GROWTH 256x256

Ad Placement and Budget Setting

Get traction and build your following with ad placement on your selected platform (equivalent to YouTube, Facebook, Stuff etc.), set to an appropriate budget. A variety of popular platforms are available, with a range of ad format and spaces to choose from in order to best reach your business objectives.

FINANCIAL REPORT 256x256

Performance Monitoring and Reporting 

Learn from response levels which campaign formats, types, and platforms yield best ROI. Alexanders monitors campaign performance during and post campaign, including checking bids, enhancing campaign content.

Additional Services

CHINESE ANCIENT PAGODA 128x128

Content Translation

Translating English content on your business website and brochure into Mandarin Chinese.

E COMMERCE 128x128

WeChat Payment Set Up

Assisting your business to establish a WeChat payment system for online bookings (it becomes another option like PayPal or Visa) – a trusted payment method by Chinese tourists.

TOURIST 128x128

Chinese Market Focused Photoshoot

Arranging professional photoshoots with a number of Chinese residents/tourists for your business. Suitable for website, brochure and posters.

BUSINESS RELATIONSHIP 128x128

Be Chinese Ready for TRENZ

Talk to us about our checklist to ensure your business is Chinese Ready for TRENZ.

 

Why Choose Alexanders?

  • Fast track your success, leveraging over 20 years of marketing campaign knowledge.
  • Introduce specialist skills into your business with our team of professional digital marketers - without the burden of hiring additional staff.
  • Certified Google Partners & Tencent certified advertising agency.

 

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Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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Save yourself hours of reading. Let the Alexanders’ team sift through articles and email you major digital news updates. Plus you can (nearly) anonymously check out our work! Max one per month!
 

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