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MARKETING STRATEGY
OPTIONS

Marketing Plan

Marketing plan, with SWOT, competitor analysis, strategies, targets, tactics, staffing recommendations, draft budget.

Based on phone insights from a combination of existing customers and prospects, to lead to informed, robust recommendations that have credibility and backup, ideal for an executive team or board.

Suitable for companies with a revenue of at least $2 million.

$14,500 (50 insights – multiple locations/divisions)

$8,500 (20 insights)

Snapshot + key projects

A helicopter view of what’s good, bad and high priority to market your business in today’s environment. What is the status of your website, digital marketing, social media, search optimisation, CRM system, and staffing set up?

Senior marketing expertise to highlight opportunities. Available to mentor juniors part time thereafter, as required.

Suitable for boards or established businesses who have neither a marketing department nor marketing staff, OR who have a marketing junior, OR who have someone who handles marketing but is not marketing trained.  May have grown organically and be a successful operation, but has identified marketing as an area of opportunity.

$9,950
+ travel

[Digital] Marketing Calendar

A3 spreadsheet detailing recommended strategies, actions and promotions, tailored to your target market, with ball park budgets. Your choice of digital only, or to include other tactics too.

Get an overview of what needs to be done, assign a budget, get a budget approved so one of your team can start implementing it – with support as needed.

Suitable for younger or smaller companies who want to get an overview but haven’t traditionally had a marketing budget.

$4,495

Social Media Strategy

Determine how you can improve your social media, set objectives, determine key brand messages, types of posts you will use, high products and specials, key promotions, social media policy, and how you will track success.

Get an overall strategy that will steer your inhouse team, or get support to implement it.

Suitable for companies who would like to improve their social media effectiveness, whether or not you are active at present.

Social media strategy + 1st quarter calendar $2,500

Social media strategy + campaign coaching $3,000

Social media elements
$750/$1,450/$2,500 mth

Digital Marketing Retainer

Implementation of recommendations.

Coaching, mentoring & feedback

Upskills your team and capability, with the support of an additional team to plug the gaps.

Suitable for Established companies who do not have specific digital marketing expertise.

Brings in wisdom only gained from experience, so the energy of your staff or juniors is focused on meaningful activities.

$750/$1000/$1500 month

Zoom or in person

MARKETING PLAN

Marketing plan, with SWOT, competitor analysis, strategies, targets, tactics, staffing recommendations, draft budget.

Based on phone insights from a combination of existing customers and prospects, to lead to informed, robust recommendations that have credibility and backup, ideal for an executive team or board.

Suitable for companies with a revenue of at least $2 million.

$14,500 (50 insights – multiple locations/divisions)

$8,500 (20 insights)

SNAPSHOT + KEY PROJECTS

A helicopter view of what’s good, bad and high priority to market your business in today’s environment. What is the status of your website, digital marketing, social media, search optimisation, CRM system, and staffing set up?

Senior marketing expertise to highlight opportunities. Available to mentor juniors part time thereafter, as required.

Suitable for boards or established businesses who have neither a marketing department nor marketing staff, OR who have a marketing junior, OR who have someone who handles marketing but is not marketing trained.  May have grown organically and be a successful operation, but has identified marketing as an area of opportunity.

$9,950
+ travel

DIGITAL MARKETING CALENDAR

A3 spreadsheet detailing recommended strategies, actions and promotions, tailored to your target market, with ball park budgets. Your choice of digital only, or to include other tactics too.

Get an overview of what needs to be done, assign a budget, get a budget approved so one of your team can start implementing it – with support as needed.

Suitable for younger or smaller companies who want to get an overview but haven’t traditionally had a marketing budget.

$4,495

SOCIAL MEDIA STRATEGY

Determine how you can improve your social media, set objectives, determine key brand messages, types of posts you will use, high products and specials, key promotions, social media policy, and how you will track success.

Get an overall strategy that will steer your inhouse team, or get support to implement it.

Suitable for companies who would like to improve their social media effectiveness, whether or not you are active at present.

Social media strategy + 1st quarter calendar $2,500

Social media strategy + campaign coaching $3,000

Social media elements
$750/$1,450/$2,500 mth

DIGITAL MARKETING RETAINER

Implementation of recommendations.

Coaching, mentoring & feedback

Upskills your team and capability, with the support of an additional team to plug the gaps.

Suitable for Established companies who do not have specific digital marketing expertise.

Brings in wisdom only gained from experience, so the energy of your staff or juniors is focused on meaningful activities.

$750/$1000/$1500 month

Zoom or in person

Reasons to choose Alexanders

As an experienced brand agency, working with corporates through to small businesses*, we can tailor a solution to suit your stage and budget.
*8 staff and above

Get guidance on a range of identity challenges from evolving your logo(s) and stationery to clarifying messages and positioning.

Get input from an intelligent team with diverse skill set, all united on one goal: multiplying your results.

Commitment to professional, sleek design. Pop in to see examples of what has worked across relevant industries.

As an experienced social media agency, working with corporates through to small businesses*, we can tailor a solution to suit your stage and budget.
*8 staff and above

Get guidance on harnessing social media content to work in with search engine optimisation.

Get input from an intelligent team with diverse skill set, all united on one goal: multiplying your results.

Commitment to professional, sleek design. Pop in to see examples of what has worked across relevant industries.

Get In Touch

Squeeze more from your existing visitors with engaging content, designs and branding.

Give us a call on 03-3488477 or drop us a line below

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