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Marketing Consultants

Marketing Consultant  

CEO Rachel Alexander (Bcom, BA):

Rachel founded Alexanders 20 years ago as a marketing consultancy in 1996 and now has over 25 years of strategic marketing advice under her belt. Self-Employed Woman of the Year (Sth Is) 2000. Formerly Tourism & Marketing Consultant KPMG (3 yrs), & a variety of marketing roles for companies including T & Ski, Air New Zealand (Cargo), LWR Industries (apparel), Allied Mortgage Guarantee (United Bank), and Solar Wings (UK manufacturer/exporter). Enjoys hunting and polo (horses), skiing, shares & gardening. Mother to two bumptious boys, aged 11, 13 and stepdaughter 17. Partnered to a North Canterbury farmer.

Rachel hang gliding in Spain, Queenstown and Christchurch

 


 

 

“Rachel has mastered many of life's dances. I first met Rachel when she was a hang-gliding competitor. It was her aliveness and zest for her sport that first magnetised my attention. I wanted to learn her unique combination of savvy planning, determination and fun. I thought I was doing it hard in my wee minority sport of Coast to Coast Adventure racing, but against huge gender odds in a less than minority sport of hang-gliding, Rach achieved world fame. What truly shows her brain must be bigger than a planet is the way she successfully adds more and more complex dances to her repertoire.” Steve Gurney.

As one of Christchurch's leading marketing consultants, Rachel has completed projects for Ngai Tahu, UniMed Health Insurance, VBase, Veterinary Enterprises, Christchurch International Airport, Skope, Tait, Dynamic Controls and a number of retirement villages. 

   

 

 

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Project Manager: David Ramirez (BCom Hons, Marketing)

Once he completed his Honours Degree in Marketing at Canterbury University, David crossed the ditch to Australia and then the UK to work in the health and fitness industry. There, he gained 4 years’ experience in the franchise sector working closely with new business owners for Anytime Fitness gyms. David brings insight on what initiatives worked in launching and growing franchisee gyms in the UK & Australia. If he’s not in front of a computer you’ll find him down at the gym, on the football (soccer) field or listening to live music at the pub.

 

   

 

 

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Website manager: Mehdi Bartari (MBA, Marketing)

Fresh from 6 years in Malaysia working in app and digital marketing field while completing his MBA in augmented reality and mobile app marketing, Mehdi will ensure delivery and quality of digital projects. His university teaching experiences help him to provide invaluable strategic advice. He is also completing his PhD in the internationalisation of NZ SMEs, which brings added value for export clients. His favourite author is Sir Arthur Conan Doyle, and he loves food with a cold pint. He grew up and worked in the Middle-East and has chosen to settle down in NZ.

 

   

 

 

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Copywriter and Account Executive: Kerryn Lyes (BCom)

After recently completing a Bachelor of Commerce in Marketing at the University of Canterbury, Kerryn has gained practical experience in written communication. She delivers content with voice, style and purpose for both digital and print media. She achieves a balanced lifestyle through landscape photography, group fitness and tramping.

   

 

 

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Digital Account Executive: Anne-Catherine Berrut (MBM, MArts)

Originally French Swiss, Anne-Catherine recently changed career from being a performance violinist, completing a Masters in Business Management at UC (boosting post-and-undergrad degrees from Royal College of Music, Geneva University and Smith College, USA). Anne-Catherine brings a passion for beauty in all forms (music, poetry,  visuals, food and wine), linguistic skills as a free-lance journalist, as well as project management and marketing experience from promoting concerts and events. She enjoys the Kiwi lifestyle and indulges in outdoor activities, indoor dancing and yoga. 

 

   

 

 

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Chinese Social Media Manager: Geoff Chen (BCom)

Born in Christchurch, Geoff spent his childhood in China and speaks fluent Mandarin. Geoff is passionate about marketing and completed a Bachelor of Commerce majoring in Marketing and Management at the University of Canterbury. Geoff joined Alexanders to manage the exciting WeChat project in partnership with Tencent China.  

 

   

 

 

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Designer: Brodie Thompson (D.VisComAD)

Born and raised in Central Otago, Brodie followed his passion to Christchurch after being awarded a scholarship to study a Diploma in Visual Communication Art and Design at the Design & Arts College of NZ. Brodie has spent the last 11 years in the design industry in Christchurch and brings his experience and talent for design and branding to the Alexanders team.

 

   

 

 

 

Programmer: Richard Stalker

Richard has a Bachelor of Information and Communication Technology from CPIT and worked at Blueprint media for a year in their web design team. He programmes in Joomla and Wordpress, has experience with product catalogues and e-commerce systems and a range of proprietary and open source content management systems. He is savvy with applying seo in these programmes and is a happy and positive addition to our team. He enjoys playing cricket in his spare time.

   

 

 

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Financial Controller: Heidi O'Brien

After graduating from Lincoln University with majors in marketing, economics and accounting, Heidi worked at in both Accounting and Analyst positions before owning a Harrisons Carpet Court franchise. Heidi now works part time for Alexanders while raising her family. Since joining the team at Alexanders, Heidi has been appreciating a newly found work/life balance. In her free time, she enjoys family trips in the outdoors with her tribe of four children and skiing at Porters Ski field.

 

   


 

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Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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