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Generate qualified leads with Google AdWords

Google AdWords is an advertising platform that lets you promote your brand, product or service by reaching potential customers while they browse the internet.

What is Google Adwords?

Now used for 95% of searches, Google is the number one search engine in New Zealand. When a someone enters a search query on Google, they are shown natural search results for that query. These are known as "organic" listings.

If an advertiser wants to appear above the organic listings they must invest in a Google AdWords search campaign. AdWords search ads appear with a small green box labeled “ad”. Your ads will often compete with other advertisers, particularly if the search query is competitive.

AdWords Campaign Formats

The most common AdWords campaign is Search. A Search campaign targets people who are actively searching on Google. Other AdWords campaign formats include Display, YouTube, Shopping and Remarketing. All of which provide further opportunity for advertisers to reach their customers at different stages of the purchase decision making process.

Christchurch AdWords Agency

Why use Alexanders for Google AdWords Management?

By developing Google AdWords specific to your business, Alexanders will get you in front of an online market that is actively searching for information on your product or service. 

When a potential customer searches for a relevant keyword or phrase on the Google search engine, Google AdWords puts you on page 1. At Alexanders, we have two dedicated staff members who specialise in Google AdWords campaign optimisation. 

Many people find setting up their own Google AdWords complicated and time-consuming –at Alexanders, we make it easy.

 

 

 

Google AdWords management example

 

Leverage the insight and experience of Google AdWords Certified account managers, who are continually monitoring and refining your ads to maintain maximum effectiveness.

Alexanders is a Google AdWords Certified Partner, with ongoing support from a Senior Account Strategist from Google helping us continually improve clients’ campaigns based on Google best practice.

Finding Search Phrases

Google AdWords is also a cost-effective, results-driven tool for identifying which keywords and phrases your prospects are using when searching on Google.

Once we’ve identified what’s working and which search phrases are most effective, we can take the most searched keyword phrases and integrate them into updated web copy. Having web pages that are seeded with these keyword phrases helps improves your page ranking. When a user searches for your product and service, your "organic" website ranking on the left will be displayed higher, improving your search engine page rankings and, in turn, increasing the traffic you will receive.

 

 

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For expertise in Google Adwords management, contact us on 03 3488 477 today.

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"Rachel has been a client of mine for 5 years. I approached her as I wanted to grow my business and develop my brand and I didn't know where to start. Immediately, she made me feel at ease about the whole process and I felt very confident with the wealth of knowledge that she had on offer. Rachel at Alexanders helped me create my website, set up AdWords online and advised me on growing my online presence to create a higher search engine rating. The results were immediate. My business started receiving an additional 2 to 3 new building jobs each week. In fact it was so successful, that I had to put AdWords on hold for a few months for my business to catch up with the new growth. The money I spent on developing my website and creating an online presence has paid off and I would definately recommend it above any other marketing or advertising I've tried."

 - Sam Fleetwood, Fleetwood Construction Ltd

Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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