33% of media time is spent listening to the radio. However radio is a fragmented market and it can seem as if every set of figures is skewed towards the rep that’s visiting you. We offer independent advice based on AC Nielsen results on which station is the best match for your target market, and can design radio ads which stand out. Ask us about offers that can transform the results of your ad campaigns.
Mutual Credit Finance radio ad
Radio ads for lending. “Thanks to the work of Alexanders, we went from a point where we were a 50 year old company, unheard of (“who the hell are you?”), to a point now when I talk to people and brokers, they’ve heard of us. Local brokering companies say “yes we want to deal with a local company.” We’ve shown the skeptics that we’re serious and will be here for the long haul. With professional marketing, people have seen our ads. It has opened doors.” Graeme Coutts, GM Mutual Credit Finance.
Orange Homes radio ad
Raising visibility in a competitive market and positioning them as honest builders with strong integrity and values, where you won’t be just a “number” like some of the larger building companies.
The Clothes Rack Radio Ad
To transition a name and location change from Wearhouse Clothing to The Clothes Rack, we wrote, sourced voices and produced a fun but effective 30 sec radio commercial to connect with females 30+. The campaign also included a newspaper advertorial to cover the launch.
Radio ad for Dive HQ
Radio ad for Dive HQ promoting dive instructor courses.