Web design Christchurch
internet marketing

Radio Ads

33% of media time is spent listening to the radio. However radio is a fragmented market and it can seem as if every set of figures is skewed towards the rep that’s visiting you. We offer independent advice based on AC Nielsen results on which station is the best match for your target market, and can design radio ads which stand out. Ask us about offers that can transform the results of your ad campaigns.

Mutual Credit Finance radio ad

Radio ads for lending. “Thanks to the work of Alexanders, we went from a point where we were a 50 year old company, unheard of (“who the hell are you?”), to a point now when I talk to people and brokers, they’ve heard of us. Local brokering companies say “yes we want to deal with a local company.” We’ve shown the skeptics that we’re serious and will be here for the long haul. With professional marketing, people have seen our ads. It has opened doors.” Graeme Coutts, GM Mutual Credit Finance.

sound Listen to the ad here

Orange Homes radio ad

Raising visibility in a competitive market and positioning them as honest builders with strong integrity and values, where you won’t be just a “number” like some of the larger building companies.

The Clothes Rack Radio Ad

To transition a name and location change from Wearhouse Clothing to The Clothes Rack, we wrote, sourced voices and produced a fun but effective 30 sec radio commercial to connect with females 30+. The campaign also included a newspaper advertorial to cover the launch.

sound Listen to the ad here

Radio ad for Dive HQ

Radio ad for Dive HQ promoting dive instructor courses.

sound Listen to the ad here

Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

Keep up to date

Save yourself hours of reading. Let the Alexanders’ team sift through articles and email you major digital news updates. Plus you can (nearly) anonymously check out our work! Max one per month!
 

Read Previous Newsletters