Customer Persona Development

By Rachel Alexander

Posted January 24, 2019

In Seminars

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Date/Time
Date(s) - 24/01/2019
10:00 am - 12:00 pm

Location
Alexanders Digital Marketing Office

Categories

Seminars

When you are close to the action, it’s hard to think of improvements for your website. In this facilitated workshop for marketers and business owners:
– brainstorm with a team your different customer persona groups
– consider the different journeys and outcomes you want for each group from your website
– view your current website with fresh eyes. Does your current layout and page structure support the outcomes you’re driving them towards?
– view case studies
– learn how to create Analytics Segments to track the behaviour of specific persona groups to validate your ideas

Presented by: Rachel Alexander (BCom, BA) Alexanders Digital Marketing, Founder & CEO

Bookings

Bookings are closed for this event.

Rachel Alexander

Rachel Alexander is an internet marketing minx with over 20 years’ experience in marketing, advertising, and branding. An initial career as marketing manager for a large corporation was followed by the last 20+ years running her own marketing agency - Alexanders Digital Marketing. Her specialties include marketing strategy, tourism and international markets, and design.