Customer Persona Development

Date/Time
Date(s) - 24/01/2019
10:00 am - 12:00 pm

Location
Alexanders Digital Marketing Office

When you are close to the action, it’s hard to think of improvements for your website.  In this facilitated workshop for marketers and business owners:
– brainstorm with a team your different customer persona groups
– consider the different journeys and outcomes you want for each group from your website
– view your current website with fresh eyes. Does your current layout and page structure support the outcomes you’re driving them towards?
– view case studies
– learn how to create Analytics Segments to track the behaviour of specific persona groups to validate your ideas

Presented by: Rachel Alexander (BCom, BA) Alexanders Digital Marketing, Founder & CEO

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