Digital promotion campaigns that boost sales

Date/Time
Date(s) - 24/10/2018
4:00 pm - 5:30 pm

Location
Alexanders Digital Marketing Office

This talk will cover:

• How to take advantage of seasonal buying behavior with Spring, Christmas, Easter, & New Year sales ideas
• New channel ideas incl. text campaigns and programmatic advertising where machine learning works out who is most engaged in your campaign, to deliver high conversions by week four
• Ways to use different ad formats in Google– target specific interest groups, demographics or regions with a trial offer or seasonal special, and drive interest with a digital campaign across multiple Google partner sites including Stuff
• Video ad campaigns. Got some good footage? Repurpose it as paid, earned and owned media to get more from your marketing campaigns
• Ideas to turn likes into sales; balancing social with promoted media to leverage your investment in content

Presented by: Mateo Alessio (BAdvg), Digital project manager

Bookings