Business continued to grow at over 100% pa for several years.  Then in 2000, Rachel was caught off guard when awarded Self-Employed Woman of the Year for the South Island. She had been playing polo and was thinking about not turning up to the awards when the organisers rang and said she’d better hurry up.  Featuring on camera in casual, dirty polo clothes with a clashy orange vest helped the feature article in the Press stand out. It was brilliant PR but definitely not Rachel’s top fashion moment.

Rachel Alexander is an internet marketing minx with over 20 years’ experience in marketing, advertising, and branding. An initial career as marketing manager for a large corporation was followed by the last 20+ years running her own marketing agency - Alexanders Digital Marketing. Her specialties include marketing strategy, tourism and international markets, and design.
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