We celebrated turning 10 years old with a White Party on the lawn at Rachel’s home, featuring delicious Japanese tapas from the Tepanyaki Queens who also did a fire dance for us. In June 2008, Rachel’s son suffered a tragic head injury tobogganing and was flown to Starship where he was in intensive care in a coma for 5 weeks. John and Rachel took turns at living four days a week at Ronald McDonald House and later Wilson House on the North Shore while their son – who had miraculously survived but incurred a severe brain injury and permanent motor impairment – learned to walk and talk again. Over three months while commuting to Auckland, momentum dwindled.  It took a monumental effort and incredible energy to get things rolling again. Faced with an impending recession, Rachel wondered if she could buck global trends and budget for 5% growth or if she should plan for a 30% decline. The latter ensued. Taking low hanging fruit, and with the loyalty of existing clients, the agency survived and went on to thrive.

Rachel Alexander is an internet marketing minx with over 20 years’ experience in marketing, advertising, and branding. An initial career as marketing manager for a large corporation was followed by the last 20+ years running her own marketing agency - Alexanders Digital Marketing. Her specialties include marketing strategy, tourism and international markets, and design.
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