With the recession hurting and subtenants thin on the ground, the decision to have a whole floor in Leslie Hills Drive became untenable. At the same time, based on measurable results from Adwords’ client campaigns, Rachel wanted to reposition as a digital agency, re-branding from “Alexanders Advertising” to “Alexanders Internet Marketing“. Critics said the move to digital was suicide. The agency moved into the back of Rachel’s house. Although it was not spacious, and we lost three chimneys in the earthquakes, we were able to continue operating more-or-less seamlessly. This “temporary” move for “a year or two” lasted seven years! Being based at home helped Rachel co-ordinate not only the team of six but her nanny and multiple physio/OT/vision therapists working on the lifelong journey to rehabilitate her son.