Web design Christchurch
internet marketing

Online Videos and Blogs

It’s the ultimate information resource; the web allows you to check out a company anonymously without a heavy-handed sales rep breathing down your neck. In 2012, 88% of US internet users browsed or researched products online in and 83% purchased online.

Web Videos

Web videos and blogs are key tools to build credibility and trust, turning your web site into a silent salesman.  Punters get a sense of whether you’re on the same page, without you having to lift the phone.  Of course, you’ve got to record the video or write the blog, and arrange for it to be visible.  This might entail posting it not only on your own site, but on relevant video sharing sites or Linked In groups, forums and blog sites.  Hopefully you’ll also have a “like” or “subscribe” functionality created to capture leads if you don’t have an ecommerce site.

At Alexanders, we can help to:

  • Evolve your web site to incorporate blog functionality
  • Write and/or promote your blogs to relevant audiences
  • Work with you to present your company on video online:

    a) A quick and economical online video solution is to send us some photos; we can write captions and create an animated slideshow video – ideal if you already have some great photography.
    b) If you are demonstrating software or explaining graphs or procedures, we can record a soundtrack as you talk through a powerpoint presentation or live internet demonstration
    c) Where credibility is important, we can film a “talking head” video onsite at your office, or at ours, and/or edit in other footage that we can shoot or integrate (good for an intro video, tips video or topical issue)
    d) If presentation is important, we can cast, screen test and hire models to be the face of your company, and prepare a script – ideal for web site home page introduction videos.

 46% of people who created company blogs reported acquiring a customer by these means (2012).  71% of internet users globally watch videos. 32% of online videos were watched on a mobile platform.  30% were watched on a smartphone.

 

 


Egyptian Facial Massage Video

 

Croys Video

Lane Neave Video

 

If you don’t have videos or blogs, there’s no doubt that now is the time!  Call us to discuss how to integrate these into your marketing strategy.

 

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Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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Save yourself hours of reading. Let the Alexanders’ team sift through articles and email you major digital news updates. Plus you can (nearly) anonymously check out our work! Max one per month!
 

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