Who we do it for
Precision, accuracy, and peak performance – refined through testing and measuring.
Senior marketers have described Alexanders as “The thinking man’s agency” – Steve Mander, Tait Electronics and Alan Thomson, Ravensdown
Already with an agency or web design firm:
Your web design firm completed your web site and you haven't heard from them since! Alexanders can optimise and tweak your site, or re-design it, to increase its performance. We are committed to improving traffic. Given our income is not solely from web design, we offer you the flexibility to stay with your current web provider and just use our optimisation services, or use our web design team to improve conversion, depending on where you are at with your web site
Perhaps your agency has spent a fortune on design work that has had little discernable impact on turnover. Screaming for something that not only looks good but gets results?
Your agency disregards your ideas as irrelevant and refuses to take on board constructive criticism. Teamwork? Nah, agency is king attitude. Time to work with a company who values input from the customer, and the market.
Never worked with an agency
You have outgrown a small graphic designer and are looking for more strategic input that will drive your business to the next level.
The following companies are attracted to Alexanders:
Committed to growth. If you want mediocre, “safe” creative, we are not the agency for you. Our clients are passionate about growing their businesses.
Owner operators with 20 – 80 staff who are technically excellent in their field but lack marketing skills find a good fit with Alexanders. Typical marketing budgets are $80k - $250k and marketing activities have previously lacked impact and focus. A planned, co-ordinated approach has a dramatic impact for these companies.
Large NZ-based companies with 55 to 750 staff either with, or without a dedicated marketing department. Those with a dedicated marketing team require full service agency branding support. Those with only junior or no marketing functions draw upon Alexanders for strategic planning and mentoring with full agency services.
Small to medium companies with 8 to 50 staff with a turnover of more than $2 million or a total marketing spend of $25k - $100k. Sales brochures / web site may be lacking in oomph, or branding is outdated and you need support to take your business to the next level. Possibly there are new markets to penetrate or new products to launch.
We have a considerable track record in the following industries: manufacturing, hospitality, apparel, agriculture, finance/insurance, tourism, housing & construction, retail, health, food.
We also have specialist expertise in the fields of direct marketing and online marketing.
Please note we do not handle start ups. We used to have a policy of not working with people we cannot meet face to face but these days Skype overcomes this issue. We do ask for up front deposits from international customers.
The majority of our clients have head offices based in the South Island or Auckland.