Accelerate with a
Digital Marketing Strategy
4 drivers to get a digital marketing strategy
Say goodbye to unexpectedly quiet months and hello to hot leads.
5 reasons why a digital marketing strategy is important in 2024
How digital marketing works
What are the 7 types of digital marketing strategy for business?
Transforming your website to deliver better user experience and performance
Producing helpful content designed to capture attention, build awareness & cement a reputation as experts by answering key questions.
Be found by people currently searching online for your product or service.
Reach an audience by region, interest and intent e.g. Google Search ads.
Leveraging the amount of time people spend on social channels to generate leads.
Leveraging the gold in your existing database or reaching into other available databases that expand your reach.
Systems to manage, inspire & follow up with existing customers.
If you are...
Steps to getting a digital marketing strategy
Assess
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Plan + Budget
Digital Marketing Services
Digital Strategy
Content Strategy
Socialmedia campaign
Who are some of the clients we’ve
created strategy for?
Catalyst for growth
Using an online marketing agency to prepare your digital strategy saves the cost and time of recruiting & training staff with digital experience. But while a professional internet marketing expert can be a real ally, some junior agency staff can’t see beyond social media. Others lack interest unless you’re a big brand (or have shiny retail or big budgets for TV).
At Alexanders, we have our finger on the pulse across all online marketing options, and yes! We love B2B, construction and non-flossy industries. Plus, we don’t play our cards close to our chest. We are a friendly eclectic bunch, keen to share our 25 years of knowledge of what’s worked, to guide your marketing to success. Time to refine, refresh and replace non-performing methods with modern online tactics that deliver results you can measure?
Can you also implement the digital marketing strategy?
Answer
Yes. Our team of digital marketing experts include marketers, writers, social media experts, graphic designers & programmers. We can implement agreed priorities on an affordable monthly budget. We can also upskill your in-house team to help keep marketing costs in check.
Which company is best for online marketing in NZ?
Answer
If you are small company with 1-4 staff or a start-up, Alexanders may not provide the best value; you may be better with a freelancer. We specialise in established companies, mainly those who do not need a dedicated marketing department or who have admin staff handling marketing. We also support corporate marketing teams with specialist SEO, funnels and Google Ads campaigns.
Reviews
What I enjoyed about working with Alexanders was that I learned about digital marketing. I was a marketing manager; I needed to have legitimate expertise in what I was doing and understand how it worked, as I needed to articulate that inside my organisation – sometimes to justify the money it needed – and for the mana – I needed to be a specialist and know what we were doing. It was a partnership thing – I could pick up the phone and talk to Rachel – I needed a sounding board.
Alexanders Digital Marketing’s savvy internet skills and proactive approach to leveraging the most from our website has helped us go from a virtually non-existent bland website to one packed full of information and ranked highly on internet search engines. Alexander’s has made optimising our website a breeze and has enabled us to maximise our website to its full potential. With a team of friendly internet marketing guru’s, help is never far away in terms of assistance with website back end issues, populating pages, bug fixes, recommendations and support.
With Alexanders, we’ve made a quantum leap forward gaining knowledge on how a web site is built and promoted, and on how Google sells words. The combination of getting our marketing ducks in a row with our website delivering more new leads and a good new Auckland team member has virtually doubled our utilization of hire products from 40% to 78%. This goes straight to the bottom line. Alexanders add value by bringing marketing knowledge and vision that inspires ideas. They help to keep momentum and ensure we don’t fall off the page. I’ve enjoyed the experience and it didn’t stop at the end of the web build. It’s still evolving as they help us discover insights to keep things moving forward.
Rachel is very proactive in pushing us towards what we need to do in internet marketing and keeping our website up to date. We are reaping the benefits now from the work to build the website and rank on Google, getting consistent enquiries in the right area of work we require, from builders and from the website. It’s just the right amount for our size of business and we’ve got plenty on – more and we’d be spending all our time pricing.
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Make your next impression count.
Book a 20 minute no-obligation introduction call to share where you are at, explore your specific needs, and to discuss if and how Alexanders might help you.
