Improve the performance of your marketing & website

4 reasons why companies hire a marketing agency or marketing consultant

1.  Bolster your team’s capability, without the commitment of engaging additional staff
2. Access expertise in digital marketing, marketing strategy, graphic design, web design, professional writing, ppc campaign management (pay per click), and seo (web optimisation)
3. Increase marketing momentum: with a marketing consultant, you get a focussed guide to develop a marketing plan and ensure your activities come in on time and on budget.
4. Improve return on your marketing spend. Get guidance on how you can redirect your existing spend to multiply results.

For small to medium companies, we often create digital plans, do graphic design, manage campaigns, and support with technical web changes or new websites. Bigger marketing departments use us for customer journeys, managing Google Ads, SEO, branding, ecommerce systems or integrations, and projects that they lack time to get to.  Many startups come with a basic website and get advice on what they need to do to get traction.

5 common situations when people hire marketing agencies:

1. You’re so busy that you don’t have time to do marketing well, or explore a marketing opportunity.  You want to bring in a competent marketing agency to get it done properly, with some recommendations and potentially some help to execute the recommendations on a monthly basis.
2. Your company is well-established and you already spend a sizeable sum on marketing, but you’re not convinced the money is well spent.  You want advice from your marketing agency on how to re-prioritise your spend and bring on a fresh approach.
3. You have engaged a marketing junior with a good head to take care of communications, but they lack the experience or credibility to truly steer the business forward.  With a little independent guidance by the marketing agency, your junior can be more effective, executing a well-thought-out plan with a bit of outside help where required, increasing your ROI on marketing spend.
4. You’ve just bought a business which has sound fundamentals, but needs some contemporary marketing.  Probably the web site could perform better or perhaps the branding is tired.  It’s time to energise and rejuvenate the proposition with a fresh marketing campaign, brand and or web site upgrade.
5. You are a proven entrepreneur, with capital ready to deploy a new strategy.  You want professional marketing guidance to steer the project to the best start.

1. It will bring leads, without you having to knock on any doors by connecting people looking for your product or service, with your website.
2. It will bring your brand to the attention of people who have not heard of you but are in the market for your products or services.