SEO works for small, medium and large companies. Larger companies can achieve surprising growth. However, some categories are more searched online than others. And some popular words are fiercely contested. Smaller companies can find opportunities such as “long tail keywords” which are niche phrases that – whilst they have lower traffic - are less competitive.
SEO works for 95% of companies, but occasionally the keyword research reveals that it’s a low-volume category or in some cases, that the high-traffic keywords are big brands (e.g. health insurance). Many business owners under-estimate the amount of category research done prior to purchase.
Our experience with SEO across a wide range of industries means we see common patterns in search phrasing. This means we are good at finding opportunities to help you steal market share. Not sure if people search for your products online? Book in for the complimentary 30 minute meeting and let’s do some SEO checks to find out. The data will soon show us if SEO is an avenue worth pursuing.
SEO in 2022 is still the main way people discover new brands. 59% of a decision is made before a person contacts a company.