SEO Christchurch

If you are interested in a specific service such as web optimisation, we will estimate for set up which involves analysing keywords and creating a plan; then a per-page fee for technical writing to seed keywords; followed by a monthly retainer which is usually required for six to twelve months.

Onsite SEO makes sure your website pages, titles, tags, content and overall structure are optimized for your target keywords.

SEO stands for Search Engine Optimization. It’s the art and science of matching your information—your webpages, products and services—with what people are searching for online. There are three parts to SEO: onsite optimisation, offsite optimisation and conversion rate optimisation. An SEO optimised website leads to more traffic and higher conversions.

Companies who have a growth mindset. It is not essential for companies who have only two or three large customers.

It will bring leads, without you having to knock on any doors by connecting people looking for your product or service, with your website.
It will bring your brand to the attention of people who have not heard of you but are in the market for your products or services.

It is guaranteed that – provided it is done professionally – you will get an increase in position in Google SERPS (rankings). However, your website needs to be engaging for these visitors to turn into leads.
Google is the only one who can guarantee a page one ranking. This is a common “sell” by foreign SEO companies who may choose a low-volume phrase and blow their trumpet even though the actual traffic from that phrase is not very compelling.
For highly competitive words, where you are competing with brands like realestate.co.nz, Trademe or Booking.com, it is achievable to get in the top five but unrealistic to get the top spot.

If you have owned your domain for more than 5 years and have a reasonable number of sites linking to yours already, you will see an immediate jump in traffic when keywords are seeded into the site (“onsite optimisation”), after the Google bot has crawled your site (approx. every two weeks). If your site is new, it may take three to six months for onsite optimisation to show gains.
Visibly improved traffic typically begins to show at three months, but more aggressively from six months after you have completed onsite optimisation and had regular attention to offsite optimisation. Significant growth comes from consecutive annual efforts.

Google’s algorithm keeps changing. The current emphasis is on web pages that:

download quickly
provide a good user experience and creates a measurable action
use semantic keywords (variations of the same phrase).

The more highly ranked your site is in the search results, the more traffic you will get. The top organic (natural) listing gets approximately 37% of clicks; the number two approx. 17%, and so on. If your keyword gets 1,000 people a month and you are number two, you’ll get 170 visits to your website a month. If through SEO you move to number one, you’ll get around 370 visits a month. Providing your content delivers a good experience, your enquiry or sell rate should go up commensurate with the increase in traffic. If your traffic improves, but your lead enquiry remains stagnant, then either the keyword needs adjusting or your content needs attention.

Unfortunately many professors teach web students techniques that are dated because they have been in academic circles. This creates a breed of graduate that is enthusiastic, but implementing flawed techniques. Because the algorithm keeps changing, what worked four years ago may not work today. You should see a demonstrable increase in traffic and conversions. If not, it’s time to hunt for a new provider. However, if most of your competitors have embraced new web capabilities such as ecommerce or a good mobile experience and you have not, SEO may not solve your challenge.

You do need to reach a certain critical mass, at which point you can pause for a few months. In non-competitive industries, this can often be achieved in six to eight months. However, if your competitors are active with SEO, you will be overtaken. Just like we used to have to pay every year to be in Yellow Pages, so we need to maintain our position in search engine rankings. Once you know you are ranking well, you can turn your attention to squeezing more leads from the traffic you already get.

We seed words in specific places which cues Google what you want your site to be shown for. We then help ensure your web site has a degree of authority compared to others, by improving the percentage of enquiries or sales from the page as well as the popularity of your site. Google rewards clients with compelling sites with a higher position, which in turn delivers more visitors.

We have a number of software tools that enable us to quickly discern if your site has been well-optimised – or not.

We’d be happy to audit your site. Call us or drop us an email and we’ll review your web seo to recommend next steps.