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SEO CHRISTCHURCH

Find out
what issues are

holding you back on Google

Google keeps moving the goalposts. SEO Christchurch specialist, Rachel Alexander helps to shape your game plan to keep your website match-ready.  Discover what is holding your site back on Google with Alexanders, an SEO Agency in Christchurch. 

What is SEO?

SEO stands for Search Engine Optimization. It is the process of increasing your traffic, ranking and visibility to bring your brand to the attention of people searching online for products, services, pricing and answers. 

What is GEO?

Now there's also "GEO" or generative engine optimisation, to help you cue AI engines like ChatGPT to include your brand in their recommendations. 

How will seo help your business?

Perhaps you have ridden a big wave and are in a position to sleuth out sustainable tactics that will keep the momentum? Or perhaps revenue has been patchy. It’s disconcerting when the universe doesn’t bring about the results or consistency we anticipated. SEO builds a steadier pipeline of leads that, done well can drive significant growth.

Working with Alexanders, an SEO agency in Christchurch, generating new business becomes more efficient and predictable, so you can spend more time doing business and less time hunting for it. Or set up your business so it runs without you!

4 Advantages of search optimisation

1

Stop losing customers to your competitors; outsmart them online

2

Implement an additional channel that brings in new leads, so you reach your sales targets sooner - without the need to hire extra staff.

3

Expand your reach. Stimulate demand for new products & services from new customers in new locations.

4

Improve your visibility and website ranking for new products and a broader range of keywords.

Christchurch SEO Services

Local SEO

Local SEO means ranking for searches in your local area. This includes having a good Google My Business listing with your hours and directions, ranking for product phrases that include your city, and appearing on Android and Apple Maps. Consistent formatting of address, behind the scenes snippets and customer reviews send signals to customers and Google alike that you’re open for business.

Voice SEO

With the rise of smart phone push-to-talk assistants and home assistant devices like Amazon’s Alexa, voice searches will shortly outweigh typed queries. Voice queries have a different syntax to typed questions. Around half of all internet users use voice search.  Including succinct answers to questions and audio/video helps your content to get discovered.

Ecommerce & shopping search

Correct structuring of ecommerce products and categories, and how you set up your merchant centre feed can make a big difference to how your products are displayed in search and your volume of clicks. Learn from our G-shopping expert.

B2B SEO

Low volume words can still be powerful if you are a wholesale or B2B company. With higher order values, new leads are more influential – even if they are fewer and farther between. These phrases are often less contested, cheaper, and easier to rank on.

International SEO

It can be complicated when you need to rank or present a different product range for different countries and in different languages. No one wants to find success has been hindered through simple domain suffix or duplicate content mistakes. International seo opens doors, but needs to be navigated with caution. Our seo consultants know the tricks to avoiding penalties and ranking in Australia and internationally. We also have specialist expertise for China.

Generative Engine Optimisation GEO

More and more people are using Chat GPT and other generative engines to search. Helping to cue AI-engines like ChatGPT, Bard etc is called "GEO" or generative engine optimisation. A recent study looking at what factors ChatGPT and Bard use to rank sites, showed that the inclusion of brand mentions in “10 best…” articles, statistics, numbered lists, linking out to your source, “fluency optimisation” (making sure readability scores are strong - no complex language), as well as adding a few technical words to show you know your stuff, are helpful.

7
Wordpress SEO

Yes our seo services in Christchurch definitely cover Wordpress SEO. We have worked on a variety of themes including Elementor, Divvy and Oxygen. There’s so much more to Wordpress SEO than using a plugin!  

How does seo improve sales?

The more highly ranked your site is in the search results, the more traffic you will get. The top organic (natural) listing gets approximately 37% of clicks; the number two approx. 17%, and so on. 
If your keyword gets 1,000 people a month and you are number two, you’ll get approximately 170 visits to your website a month. 
If through SEO you move to number one, you’ll get around 370 visits a month. 

Providing your content delivers a good experience, your enquiry or sell rate should go up commensurate with the increase in traffic. 
If your traffic improves, but your lead enquiry remains stagnant, then either the keyword needs adjusting or your content needs attention.

How does SEO work?

Keyword planning

Keyword research determines which phrases people use to research your solutions, and which ones are achievable to rank on. 

Matching intent

Content is edited or created that addresses the common things people need to know (in a more helpful manner than your competitors).

Cueing Google

Google gets cued with phrases in specific fields, so it knows what keyword searches to present your site for. Creating useful blogs, directories, videos, podcasts or guest posts helps to attract traffic and links to pages in your site.

Getting found online

More people see your website in search results when you rank on the top half of page one, so your brand gets more consideration. SEO is still the main way people discover new brands. 

Steps to SEO

1
SEO site checkup
Find out your website’s SEO status – if it’s been optimised (and how well), your website’s trust score, speed score, and if you are ranking for the main phrases. What score does Google give your site?
2
Keyword strategy
Discover what your competitors are up to. Determine which keywords your customers are using to search. Which words are achievable now and which will you come back to later? What is your baseline score? Our seo consultant will work out which pages to optimise and what tactics to prioritise.
3
SEO Strategy
Get a custom plan outlining your SEO priorities for each quarter.
Discover the stages & steps in onsite and offsite optimisation, milestones, and timeframes. Find out if you have matching pages for the keywords and if your website is set up to measure results, or if new pages or content edits are required.
4
Implementation sales effort with affordable automation
We’ll set up tags and goals so success is tracked. Your website gets tuned, while we help Google understand what words to display your website for.  Learn about SEO issues affecting your site while we work to resolve them. Watch as your position and traffic build.
5
Reporting
Uncover which words your competitors rank on and what they’ve done to get there.
Track where you are ranking, how your visibility is improving and what real results can be attributed to search.
Performance actions : Having good ranking and traffic is no good if it isn’t increasing sales and enquiries.  What design and content tweaks will turn more visitors into customers? At what point are visitors leaving? Stem the flow with web improvement sometimes also called Conversion Rate Optimisation.

SEO Packages

Starter Standard Pro
$1799 / Month $2499 / Month $3999 / Month
Approx cost per hour: 180 170 160
Approx Hours 10 15 25
Website Audit Basic Advanced Comprehensive
Google Analytics & Search Console Setup Basic Review Advanced Detailed conversion tracking set-up
Keyword Research Basic (10-15 Keywords) Expanded (20-30 Keywords) Advanced (50+ Keywords)
On-Page Optimization 5 Pages 10 Pages 20 Pages
Site Structure & URL Optimization Recommendations Basic Optimised Optimised + Site Structure
Backlink Audit ✔️
Mobile Usability Minor Fixes Mobile-First Mobile-First & AMP
Speed Optimization Basic Advanced Comprehensive
Core Web Vitals Optimization ✔️
Schema Markup/Structured Data Basic Schema Rich Snippets & Custom Schema
AMP Optimization ✔️
Google Business Profile Audit Audit + Optimization Audit + Optimization + Review Strategy
Citation Audit Audit + New Citation Building Audit + New Citation Building + Existing Citation Cleanup
UI & UX Audit and Recommendations ✔️ ✔️
Guest Posting ✔️
Content Audit ✔️ ✔️
Content Writing/ Copywriting ✔️
Monthly Reports ✔️ ✔️ ✔️
SEO Consulting Session -- 30 Min 60 Mins
Starter $1799 / Month
Approx cost per hour: 180
Approx Hours 10
Website Audit Basic
Google Analytics & Search Console Setup Basic Review
Keyword Research Basic (10-15 Keywords)
On-Page Optimization 5 Pages
Site Structure & URL Optimization Recommendations Basic
Backlink Audit
Mobile Usability Minor Fixes
Speed Optimization Basic
Core Web Vitals Optimization
Schema Markup/Structured Data
AMP Optimization  
Google Business Profile Audit
Citation Audit
UI & UX Audit and Recommendations
Guest Posting
Content Audit
Content Writing/ Copywriting
Monthly Reports ✔️
SEO Consulting Session --
Standard $2499 / Month
Approx cost per hour: 170
Approx Hours 15
Website Audit Advanced
Google Analytics & Search Console Setup Advanced
Keyword Research Expanded (20-30 Keywords)
On-Page Optimization 10 Pages
Site Structure & URL Optimization Recommendations Optimised
Backlink Audit
Mobile Usability Mobile First
Speed Optimization Advanced
Core Web Vitals Optimization
Schema Markup/Structured Data Basic Schema
AMP Optimization
Google Business Profile Audit + Optimisation
Citation Audit + New Citation Building
UI & UX Audit and Recommendations ✔️
Guest Posting
Content Audit ✔️
Content Writing/ Copywriting
Monthly Reports ✔️
SEO Consulting Session 30 Min
Pro $3999 / Month
Approx cost per hour: 160
Approx Hours 25
Website Audit Comprehensive
Google Analytics & Search Console Setup Detailed conversion tracking set-up
Keyword Research Advanced (50+ Keywords)
On-Page Optimization 20 Pages
Site Structure & URL Optimization Recommendations Optimised + Site Structure
Backlink Audit ✔️
Mobile Usability Mobile First & AMP
Speed Optimization Comprehensive
Core Web Vitals Optimization ✔️
Schema Markup/Structured Data Rich Snippets & Custom Schema
AMP Optimization
Google Business Profile Audit + Optimisation + Review Strategy
Citation Audit + New Citation Building + Existing Citation Cleanup
UI & UX Audit and Recommendations ✔️
Guest Posting ✔️
Content Audit ✔️
Content Writing/ Copywriting ✔️
Monthly Reports ✔️
SEO Consulting Session 60 mins

Marketing Agency CHRISTCHURCH APPROACH  

Services we offer

Define

Design

Develop

Grow

Define content
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Design content
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Develop content
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Grow content
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Explore

SEO Plans

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Why choose an SEO agency in Christchurch?
Regardless of where you are based, North Island, South Island or Australia, you shouldn’t get outdated SEO because your web developer’s lecturer was out of touch with recent techniques.  No one wants to be ripped off by a professional SEO agency who hasn’t ensured important changes have been implemented on your website because they don’t understand programming.

What’s the point in juniors optimising your website with a flawed strategy? Or in risking scammy international backlinks which could destroy your website’s online reputation?

Don’t be overwhelmed by SEO specialist know-it-alls. At Alexanders, we’ll help you learn and understand what’s involved, and why we’re doing it. We are more than just a Christchurch SEO company. We are also your coach!

We have web developers, so you can rest assured that the technical changes and tags have been correctly implemented. We also work on Google Ads, finding extra winning ideas to cross-populate with SEO. With over 10 years experience in SEO, Rachel will guide you on any quick wins, and opportunities that enable you to get an edge, even in competitive environments.

Accessing expert SEO services, Christchurch in person or online from other locations,  you'll build your SEO know how. Learn the steps, and what needs tuning in your web content to improve your position in search results.

What our clients say

DESIGN UX team

There’s no point investing in your website if it can’t be found. Avoid a paid media war and grow your company with SEO Christchurch experts, Alexanders. 

Next starts now!
Be next. 
Book a 20 minute no-obligation introduction call to share where you are at, explore your specific needs, and to discuss if and how Alexanders might help you.

Frequently asked questions.

It’s important to get SEO services that work for your business — and budget. Corporate SEO ranges from $2600 to $5000 a month. Ecommerce seo ranges from $899 month for startups to $3,000 for an intensive burst. Company seo ranges from $1,000-$3,000 month.

Many developers include a monthly fee in their hosting for “search optimisation services.” Seriously? Professional seo services cannot be done for $50 a month! These silly rates are usually for a word that has almost no traffic (no value) or your brand (for which you will usually rank number one anyway!).
You do need to reach a certain critical mass, at which point you can pause for a few months. In non-competitive industries, this can sometimes be achieved in eight months. Pausing for more than six months could lose you serious traction and the algorithm will have changed, leaving you behind the ape ball. Just like we used to have to pay every year to be in Yellow Pages, so we need to maintain our position in search engine rankings.
It’s important to get SEO services that work for your business — and budget. Corporate SEO ranges from $2600 to $5000 a month. Ecommerce seo ranges from $899 month for startups to $3,000 for an intensive burst. Company seo ranges from $1,000-$3,000 month.

Many developers include a monthly fee in their hosting for “search optimisation services.” Seriously? Professional seo services cannot be done for $50 a month! These silly rates are usually for a word that has almost no traffic (no value) or your brand (for which you will usually rank number one anyway!).
SEO is a highly technical field that takes a lot of experience to master. Most business owners and web masters marketers don’t have time to learn or keep up with seo. Beginner seo won't cut the mustard against competitors and big portals. A good SEO agency will help break through sales plateaus in as little as 3-6 months.
SEO works for 98% of companies except those who rely on only two or three large customers. Some categories and products are more searched for online than others, and some popular words are fiercely contested, in which case it takes longer to work. SEO still works for smaller companies who can use “long tail keywords”; niche phrases that – whilst they have lower traffic - are less competitive.
Search engine marketing is still the number one way brands are discovered in 2024, but generative AI is rising rapidly (we use it to keep competitive). Our seo specialist will help your seo to adapt to generative ai, to bring your brand to the attention of people who have not heard of you but are in the market for your products or services.

Get your free SEO audit

Find out which issues are holding you back on Google

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