CHRISTCHURCH SEO AGENCY
Be found online.
Turn your website into a business-development genius
Alexanders Digital Marketing is a boutique SEO agency that delivers onsite, offsite, local and international SEO. From our Christchurch base, we travel to Auckland, Dunedin, Invercargill and Australia. In addition to delivering SEO services, we are a digital marketing and web design agency. Founded in 1996 by marketing minx Rachel Alexander, our philosophy – a measured approach to multiply results – has proven to be an enduring formula for more than 20 years.
Foundation + focus, discover which keywords have high traffic + which are too hotly contested. Our team does the number crunching so you can pick the cherries.
Outcome: short and long term keyword plan.
Match landing pages with keyword searches
Just like online dating, onsite SEO is like a matching service. We cue Google as to the words you want your site to appear for. Outcome: be found on Google for some selected phrases but not all will be on page one.
Builds respect & rank
Whether you are a new or established company, Google’s algorithm assesses your site’s popularity and customer engagement. As an SEO agency, we build your authority online and regularly review where advances can be made. Outcome: Watch traffic grow as regular, ongoing work builds respect, engagement and rank with Google. Higher position = more traffic.
Turns more visitors into customers
Squeeze more from your existing visitors. Analytics delivers insights where web performance and engagement can be improved through A/B testing of design, code and copy elements. Outcome: increased conversions (sales, enquiries)
Rank for local searches in your target region with SEO in Christchurch, Auckland, Nationwide or even within your target suburb. Clever use of address coding tools, local citations, and customer reviews will send signals to customers and Google alike that you’re open for business.
Learn about nifty tools and markup we can add to your pages to display your content more prominently for mobile searches. We’ll check that your download speed – a ranking factor – is optimised.
Correct structuring of ecommerce product and how you set up your merchant centre feed can make a big difference to how your products are displayed in search and your volume of clicks. Learn from our G-shopping expert.
Get expert advice on how to manage domains and rank or present a different product range for different countries. Learn what to do to rank in Australia and rank in China. Inhouse fluency in Mandarin and Spanish.
Start ranking on Google & stop losing customers
Access expert SEO services to guide and tune your web content to improve your position in search results.
Reach your sales targets sooner
With help from an SEO agency, you can transform your website from a “brochure” site into a lead generation star that works 24/7 – without the need to hire extra staff.
Grow your market share & expand your reach
Outrank your competitors. Stimulate demand for new products & services or from desired locations – internationally or locally.
Strengthen your online brand profile
Ensure your brand is visible on page one for key category searches – without spending a cent on advertising!
Reasons to choose Alexanders
Proven five step web SEO formula improves rank, traffic and conversions
We take care of your online presence and generating leads so you can take care of business
Search Engine Optimisation FAQ
If you are interested in a specific service such as web optimisation, we will estimate for set up which involves analysing keywords and creating a plan; then a per-page fee for technical writing to seed keywords; followed by a monthly retainer which is usually required for six to twelve months.
Onsite optimisation refers to the first stage of the seo, where you seed in selected keyword phrases into sections of your web page that are the equivalent of “catalogue” fields, so your website gets indexed in the search engine’s database for those keywords. This however, does not guarantee you a page one ranking. Other aspects of onsite optimisation include having a secure certificate, fresh content, ensuring your site download speed is fast, content/pictures are adjusted for a good mobile experience, and landing page content is engaging as well as clearly answering the need of the searcher.
If you do a search, land on a page, then quickly exit and click on another result, Google knows that the original page didn’t satisfy the visitor. Your own website’s performance metrics therefore also come into play.
SEO or search engine optimisation is the process of cueing search engines what keyword phrases you want your website to be shown for, in order to attract more visitors to your website. Google and Bing are like libraries. Your website is like a book. If the book is not included in the cataloguing system, visitors will not find it when searching the catalogue. Just like a book has a title, author and other PBN number, the search engine catalogue has fields in a database. There are three parts to seo: onsite optimisation, offsite optimisation and CRO or conversion rate optimisation.
Companies who have a growth mindset. It is not essential for companies who have only two or three large customers.
- It will brings leads, without you having to knock on any doors by connecting people looking for your product or service, with your website.
- It will bring your brand to the attention of people who have not heard of you but are in the market for your products or services.
- It is guaranteed that – provided it is done professionally – you will get an increase in position in Google SERPS (rankings). However, your website needs to be engaging for these visitors to turn into leads.
- Google is the only one who can guarantee a page one ranking. This is a common “sell” by foreign SEO companies who may choose a low-volume phrase and blow their trumpet even though the actual traffic from that phrase is not very compelling.
- For highly competitive words, where you are competing with brands like realestate.co.nz, Trademe or Booking.com, it is achievable to get in the top five but unrealistic to get the top spot.
- If you have owned your domain for more than 5 years and have a reasonable number of sites linking to yours already, you will see an immediate jump in traffic when keywords are seeded into the site (“onsite optimisation”), after the Google bot has crawled your site (approx. every two weeks). If your site is new, it may take three to six months for onsite optimisation to show gains.
- Visibly improved traffic typically begins to show at three months, but more aggressively from six months after you have completed onsite optimisation and had regular attention to offsite optimisation. Significant growth comes from consecutive annual efforts.
Google’s algorithm keeps changing. The current emphasis is on web pages that:
- download quickly
- provide a good user experience and creates a measurable action
- use semantic keywords (variations of the same phrase).
The more highly ranked your site is in the search results, the more traffic you will get. The top organic (natural) listing gets approximately 37% of clicks; the number two approx. 17%, and so on. If your keyword gets 1,000 people a month and you are number two, you’ll get 170 visits to your website a month. If through SEO you move to number one, you’ll get around 370 visits a month. Providing your content delivers a good experience, your enquiry or sell rate should go up commensurate with the increase in traffic. If your traffic improves, but your lead enquiry remains stagnant, then either the keyword needs adjusting or your content needs attention.
Unfortunately many professors teach web students techniques that are dated because they have been in academic circles. This creates a breed of graduate that is enthusiastic, but implementing flawed techniques. Because the algorithm keeps changing, what worked four years ago may not work today. You should see a demonstrable increase in traffic and conversions. If not, it’s time to hunt for a new provider. However, if most of your competitors have embraced new web capabilities such as ecommerce or a good mobile experience and you have not, seo may not solve your challenge.
You do need to reach a certain critical mass, at which point you can pause for a few months. In non-competitive industries, this can often be achieved in six to eight months. However, if your competitors are active with seo, you will be overtaken. Just like we used to have to pay every year to be in Yellow Pages, so we need to maintain our position in search engine rankings. Once you know you are ranking well, you can turn your attention to squeezing more leads from the traffic you already get.
We seed words in specific places which cues Google what you want your site to be shown for. We then help ensure your web site has a degree of authority compared to others, by improving the percentage of enquiries or sales from the page as well as the popularity of your site. Google rewards clients with compelling sites with a higher position, which in turn delivers more visitors.
We have a number of software tools that enable us to quickly discern if your site has been well-optimised – or not.
We’d be happy to audit your site. Call us or drop us an email and we’ll review your web seo to recommend next steps.