SEO CHRISTCHURCH
Build visibility on Google & ChatGPT
The goalposts are moving as AI overviews influence Google search behaviour. SEO Christchurch specialist, Rachel Alexander helps to shape your game plan to keep you visible on Google & AI engines. Get ongoing seo management from our SEO Agency in Christchurch.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of increasing your traffic, ranking and visibility to bring your brand to the attention of people searching online for products, services, pricing and answers.
What is GEO?
Now there's also "GEO" or generative engine optimisation, to help you cue AI engines like ChatGPT to include your brand in their recommendations. Explore our AI Discoverability packages.
7 ways seo will help your business
1. When revenue has been inconsistent, SEO builds a steadier pipeline of interested leads. A key weapon to drive significant growth.
2. Implementing an additional channel brings in a more predictable lead stream, so you reach your sales targets sooner.
3. SEO enquiries convert to customers at a higher rate than social media and paid ads.
4. SEO enables you to spend more time doing business and less time hunting for it.
5. Stop losing customers to your competitors; outsmart them online.
6. SEO expands your reach, stimulating demand for new products & services from new customers in new locations.
7. SEO improves your visibility for new products and a broader range of keywords.
2. Implementing an additional channel brings in a more predictable lead stream, so you reach your sales targets sooner.
3. SEO enquiries convert to customers at a higher rate than social media and paid ads.
4. SEO enables you to spend more time doing business and less time hunting for it.
5. Stop losing customers to your competitors; outsmart them online.
6. SEO expands your reach, stimulating demand for new products & services from new customers in new locations.
7. SEO improves your visibility for new products and a broader range of keywords.
Christchurch SEO Services
Local SEO
Local SEO means ranking for searches in your local area. This includes having a good Google My Business listing with your hours and directions, ranking for product phrases that include your city, and appearing on Android and Apple Maps. Now with AI, it's important to also be on Bing Places.
Voice SEO
With the rise of smart phone push-to-talk assistants and home assistant devices like Amazon’s Alexa, voice searches will shortly outweigh typed queries. Voice queries have a different syntax to typed questions. Around half of all internet users use voice search. Including succinct answers to questions and audio/video helps your content to get discovered.
Ecommerce & shopping search
Correct structuring of ecommerce products and categories, and how you set up your merchant centre feed can make a big difference to how your products are displayed in search and your volume of clicks. Learn from our G-shopping expert.
B2B SEO
Low volume words can still be powerful if you are a wholesale or B2B company. With higher order values, new leads are more influential – even if they are fewer and farther between. These phrases are often less contested, cheaper, and easier to rank on.
International SEO
It can be complicated when you need to rank or present a different product range for different countries and in different languages. No one wants to find success has been hindered through simple domain suffix or duplicate content mistakes. International seo opens doors, but needs to be navigated with caution. Our seo consultants know the tricks to avoiding penalties and ranking in Australia and internationally. We also have specialist expertise for China.
Generative Engine Optimisation GEO
More and more people are using Chat GPT and other generative engines to search. Helping to cue AI-engines like ChatGPT, Bard etc is called "GEO" or generative engine optimisation. A recent study looking at what factors ChatGPT and Bard use to rank sites, showed that the inclusion of brand mentions in “10 best…” articles, statistics, numbered lists, linking out to your source, “fluency optimisation” (making sure readability scores are strong - no complex language), as well as adding a few technical words to show you know your stuff, are helpful.
Wordpress SEO
Yes our seo services in Christchurch definitely cover Wordpress SEO. We have worked on a variety of themes including Elementor, Divvy and Oxygen. There’s so much more to Wordpress SEO than using a plugin!
How does seo improve sales?
The more highly ranked your site is in the search results, the more traffic you will get. The top organic (natural) listing gets approximately 37% of clicks; the number two approx. 17%, and so on.
If your keyword gets 1,000 people a month and you are number two, you’ll get approximately 170 visits to your website a month.
If through SEO you move to number one, you’ll get around 370 visits a month.
Providing your content delivers a good experience, your enquiry or sell rate should go up commensurate with the increase in traffic.
If your traffic improves, but your lead enquiry remains stagnant, then either the keyword needs adjusting or your content needs attention.
If your keyword gets 1,000 people a month and you are number two, you’ll get approximately 170 visits to your website a month.
If through SEO you move to number one, you’ll get around 370 visits a month.
Providing your content delivers a good experience, your enquiry or sell rate should go up commensurate with the increase in traffic.
If your traffic improves, but your lead enquiry remains stagnant, then either the keyword needs adjusting or your content needs attention.
How does SEO work?
Keyword planning
Keyword research determines which phrases and questions people use to research your solutions in Google or AI, and which ones are achievable to rank on in Google.
Matching intent
Content is edited or created that addresses the common things people need to know (in a more helpful manner than your competitors) and in a way that will be picked up by AI.
Cueing Google + Chat GPT
Google gets cued with phrases in specific fields, so it knows what keyword searches to present your site for. Creating useful blogs, directories, videos, podcasts or guest posts helps to attract traffic and links to pages in your site. AI engines look in different places than Google.
Getting found online
More people see your website in search results and AI overviews when you rank on the top half of page one, so your brand gets more consideration. SEO is still the main way people discover new brands but we're seeing more traffic from AI engines.
Steps to SEO
1
SEO site checkup
Find out your website’s SEO status – if it’s been optimised (and how well), your website’s trust score, speed score, and if you are ranking for the main phrases. What score does Google give your site?
2
Keyword strategy
Discover what your competitors are up to. Determine which keywords your customers are using to search. Which words are achievable now and which will you come back to later? What is your baseline score? Our seo consultant will work out which pages to optimise and what tactics to prioritise.
3
SEO Strategy
Get a custom plan outlining your SEO priorities for each quarter.
Discover the stages & steps in onsite and offsite optimisation, milestones, and timeframes. Find out if you have matching pages for the keywords and if your website is set up to measure results, or if new pages or content edits are required.
Discover the stages & steps in onsite and offsite optimisation, milestones, and timeframes. Find out if you have matching pages for the keywords and if your website is set up to measure results, or if new pages or content edits are required.
4
Implementation sales effort with affordable automation
We’ll set up tags and goals so success is tracked. Your website gets tuned, while we help Google understand what words to display your website for. Learn about SEO issues affecting your site while we work to resolve them. Watch as your position and traffic build.
5
Reporting
Uncover which words your competitors rank on and what they’ve done to get there.
Track where you are ranking, how your visibility is improving and what real results can be attributed to search.
Performance actions : Having good ranking and traffic is no good if it isn’t increasing sales and enquiries. What design and content tweaks will turn more visitors into customers? At what point are visitors leaving? Stem the flow with web improvement sometimes also called Conversion Rate Optimisation.
Track where you are ranking, how your visibility is improving and what real results can be attributed to search.
Performance actions : Having good ranking and traffic is no good if it isn’t increasing sales and enquiries. What design and content tweaks will turn more visitors into customers? At what point are visitors leaving? Stem the flow with web improvement sometimes also called Conversion Rate Optimisation.
XFree SEO Audit
Free SEO Audit
Find out your website status - if your website has been optimised for search and AI engines, and what your options are.
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Local SEO
Improve your market share close to home, and boost local sales & enquiries.
XKeyword research
Keyword research
Discover how your customers search for your products and services. What language and phrases do they use? Which words are in demand online? Don’t leave it to guesswork. Get your keyword plan.
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Ecommerce SEO
Our ecommerce SEO services include optimising your home and category pages, product names, breadcrumbs, meta data and product descriptions.
X
Company SEO
Whether your customers are regional, national, or international, we’ll develop an seo strategy that can be rolled out in stages to get some early wins.
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Search Engine Optimisation Strategy
If you’ve used an SEO agency or seo consultant before, or have inhouse expertise, but have found what you’re doing is not working as well as it used to, a comprehensive review and fresh eyes who know how SEO techniques have changed may be required.
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SEO Support & Training
We offer a mentoring and SEO coaching programme for marketing executives in corporates who manage large sites.
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Advanced SEO with Content Marketing
Consider how customers might search differently, depending on their degree of readiness; are they at the information research stage (questions), commercial investigation (product searches), cost comparison stage (price searches), or debating whether it’s worth going ahead?
What are the questions they need to have answered to move forward?
What are the questions they need to have answered to move forward?
SEO Packages
| Starter | Standard | Pro | |
| $1799 / Month | $2499 / Month | $3999 / Month | |
| Approx cost per hour: | 180 | 170 | 160 |
| Approx Hours | 10 | 15 | 25 |
| Website Audit | Basic | Advanced | Comprehensive |
| Google Analytics & Search Console Setup | Basic Review | Advanced | Detailed conversion tracking set-up |
| Keyword Research | Basic (10-15 Keywords) | Expanded (20-30 Keywords) | Advanced (50+ Keywords) |
| On-Page Optimization | 5 Pages | 10 Pages | 20 Pages |
| Site Structure & URL Optimization Recommendations | Basic | Optimised | Optimised + Site Structure |
| Backlink Audit | ❌ | ❌ | ✔️ |
| Mobile Usability | Minor Fixes | Mobile-First | Mobile-First & AMP |
| Speed Optimization | Basic | Advanced | Comprehensive |
| Core Web Vitals Optimization | ❌ | ❌ | ✔️ |
| Schema Markup/Structured Data | ❌ | Basic Schema | Rich Snippets & Custom Schema |
| AMP Optimization | ❌ | ❌ | ✔️ |
| Google Business Profile | Audit | Audit + Optimization | Audit + Optimization + Review Strategy |
| Citation | Audit | Audit + New Citation Building | Audit + New Citation Building + Existing Citation Cleanup |
| UI & UX Audit and Recommendations | ❌ | ✔️ | ✔️ |
| Guest Posting | ❌ | ❌ | ✔️ |
| Content Audit | ❌ | ✔️ | ✔️ |
| Content Writing/ Copywriting | ❌ | ❌ | ✔️ |
| Monthly Reports | ✔️ | ✔️ | ✔️ |
| SEO Consulting Session | -- | 30 Min | 60 Mins |
| Starter | $1799 / Month |
| Approx cost per hour: | 180 |
| Approx Hours | 10 |
| Website Audit | Basic |
| Google Analytics & Search Console Setup | Basic Review |
| Keyword Research | Basic (10-15 Keywords) |
| On-Page Optimization | 5 Pages |
| Site Structure & URL Optimization Recommendations | Basic |
| Backlink Audit | ❌ |
| Mobile Usability | Minor Fixes |
| Speed Optimization | Basic |
| Core Web Vitals Optimization | ❌ |
| Schema Markup/Structured Data | ❌ |
| AMP Optimization | |
| Google Business Profile | Audit |
| Citation | Audit |
| UI & UX Audit and Recommendations | ❌ |
| Guest Posting | ❌ |
| Content Audit | ❌ |
| Content Writing/ Copywriting | ❌ |
| Monthly Reports | ✔️ |
| SEO Consulting Session | -- |
| Standard | $2499 / Month |
| Approx cost per hour: | 170 |
| Approx Hours | 15 |
| Website Audit | Advanced |
| Google Analytics & Search Console Setup | Advanced |
| Keyword Research | Expanded (20-30 Keywords) |
| On-Page Optimization | 10 Pages |
| Site Structure & URL Optimization Recommendations | Optimised |
| Backlink Audit | ❌ |
| Mobile Usability | Mobile First |
| Speed Optimization | Advanced |
| Core Web Vitals Optimization | ❌ |
| Schema Markup/Structured Data | Basic Schema |
| AMP Optimization | |
| Google Business Profile | Audit + Optimisation |
| Citation | Audit + New Citation Building |
| UI & UX Audit and Recommendations | ✔️ |
| Guest Posting | ❌ |
| Content Audit | ✔️ |
| Content Writing/ Copywriting | ❌ |
| Monthly Reports | ✔️ |
| SEO Consulting Session | 30 Min |
| Pro | $3999 / Month |
| Approx cost per hour: | 160 |
| Approx Hours | 25 |
| Website Audit | Comprehensive |
| Google Analytics & Search Console Setup | Detailed conversion tracking set-up |
| Keyword Research | Advanced (50+ Keywords) |
| On-Page Optimization | 20 Pages |
| Site Structure & URL Optimization Recommendations | Optimised + Site Structure |
| Backlink Audit | ✔️ |
| Mobile Usability | Mobile First & AMP |
| Speed Optimization | Comprehensive |
| Core Web Vitals Optimization | ✔️ |
| Schema Markup/Structured Data | Rich Snippets & Custom Schema |
| AMP Optimization | |
| Google Business Profile | Audit + Optimisation + Review Strategy |
| Citation | Audit + New Citation Building + Existing Citation Cleanup |
| UI & UX Audit and Recommendations | ✔️ |
| Guest Posting | ✔️ |
| Content Audit | ✔️ |
| Content Writing/ Copywriting | ✔️ |
| Monthly Reports | ✔️ |
| SEO Consulting Session | 60 mins |
4 month retainer
Intensive 4 month program to work on one service that includes search optimisation, and Google Ads
$2365 dep +$2365 p/mth * 4 mth retainer
What’s included:Google Ads Corporate
For all your corporate Google ads and GA4 analytic reporting needs. Ideal for larger companies. national chains or multiple franchises who want a measurable return on ad spend and best bang for buck.
$8,000 - $15,000 p/mth * 12 mth retainer
Ecommerce Keywords
For ecommerce sites targeting NZ wide or internationally. BigCommerce, WooCommerce, Shopify websites, Rocketspark.
$1250 p/m *3 mth retainer
WHAT'S INCLUDEDOnsite Optimisation
For companies operating in a highly competitive landscape, or groups with a large portfolio of products or services, selling nationwide or internationally. Includes local, Voice, Video, advanced and international SEO, SEO audit, coaching. upskilling & high-volume backlinks. If you have an inhouse designer, a Web Manager or Content Writer, a $1500 monthly budget may work.
$2995 -$5000 p/m
Ecomm SEO Coaching
For ecommerce sites targeting NZ wide or internationally, with a wide product range. BigCommerce, WooCommerce, Shopify.
$2000 Dep. $1000 p/m * 4 mth retainer
WHAT'S INCLUDEDSEO optimisation
For established companies selling 3-5 services in 3 or more regions or nationwide. Includes discovering your 6-25 keyword phrases.
$1499 p/m *8-12 mth retainer
Onsite Optimisation
For smaller companies concentrating on one product into one or two local regions.
$999 p/m * 6 mth retainer
WHAT'S INCLUDEDSEO Plans
Table goes here
Why choose Alexanders as your SEO agency in Christchurch?
Regardless of where you are based, North Island, South Island or Australia, you shouldn’t get outdated SEO because your web developer’s lecturer was out of touch with recent techniques. No one wants to be ripped off by a professional SEO agency who hasn’t ensured important changes have been implemented on your website because they don’t understand how AI has changed the ball game.
What’s the point in juniors offshore optimising your website with a flawed strategy? Or in risking scammy international backlinks which could destroy your website’s online reputation?
Don’t be overwhelmed by SEO specialist know-it-alls. At Alexanders, we’ll manage your seo and show the results. We are more than just a Christchurch SEO company. We are small team of 5 who thrives on creating a predictable marketing system for clients!
We have web developers, so you can rest assured that the technical changes and tags have been correctly implemented. We also work on Google Ads, finding extra winning ideas to cross-populate with SEO. With over 14 years experience in SEO, Rachel will guide you on any quick wins, and opportunities that enable you to get an edge, even in competitive environments.
By accessing an expert SEO management team, Christchurch in person or online from other locations, you'll build your company's SEO prowess. Learn what needs tuning in your web content to improve your position in search results and AI recommendations.
What’s the point in juniors offshore optimising your website with a flawed strategy? Or in risking scammy international backlinks which could destroy your website’s online reputation?
Don’t be overwhelmed by SEO specialist know-it-alls. At Alexanders, we’ll manage your seo and show the results. We are more than just a Christchurch SEO company. We are small team of 5 who thrives on creating a predictable marketing system for clients!
We have web developers, so you can rest assured that the technical changes and tags have been correctly implemented. We also work on Google Ads, finding extra winning ideas to cross-populate with SEO. With over 14 years experience in SEO, Rachel will guide you on any quick wins, and opportunities that enable you to get an edge, even in competitive environments.
By accessing an expert SEO management team, Christchurch in person or online from other locations, you'll build your company's SEO prowess. Learn what needs tuning in your web content to improve your position in search results and AI recommendations.
What our clients say
There’s no point investing in your website if it can’t be found. Avoid a paid media war and grow your company with SEO Christchurch experts, Alexanders.
Next starts now!
Be next.
BOOK A FREE CONSULTATION CALLBook a 20 minute no-obligation introduction call to share where you are at, explore your specific needs, and to discuss if and how Alexanders might help you. Phone 021 556 560.
Frequently asked questions.
It’s important to get SEO services that work for your business — and budget. Corporate SEO ranges from $2000 to $5000 a month. Ecommerce seo ranges from $899 month for startups to $3-5,000 for an intensive burst. Company seo ranges from $1,000-$5,000 month.
Many developers include a monthly fee in their hosting for “search optimisation services.” Seriously? Professional seo services cannot be done for $50 a month! These silly rates are usually for a word that has almost no traffic (no value) or your brand (for which you will usually rank number one anyway!).
Many developers include a monthly fee in their hosting for “search optimisation services.” Seriously? Professional seo services cannot be done for $50 a month! These silly rates are usually for a word that has almost no traffic (no value) or your brand (for which you will usually rank number one anyway!).
You do need to reach a certain critical mass, at which point you can pause for a few months. In non-competitive industries, this can sometimes be achieved in eight months. Pausing for more than six months could lose you serious traction and the algorithm will have changed, leaving you behind the ape ball. Just like we used to have to pay every year to be in Yellow Pages, so we need to maintain our position in search engine rankings.
An SEO agency will analyse the competitive landscape, as well as the current state of your website. They make a plan of achievable keywords, ensure your behind-the-scenes settings are helping not hindering Google crawlers, ensure your content and layout is better than competitors, and work with content on your own and external sites to build visibility so your site becomes a salesperson.
SEO is a highly technical field that takes a lot of experience to master. Most business owners and web masters marketers don’t have time to learn or keep up with seo. Beginner seo won't cut the mustard against competitors and big portals. A good SEO agency will help break through sales plateaus in as little as 3-6 months.
SEO works for 98% of companies except those who rely on only two or three large customers. Some categories and products are more searched for online than others, and some popular words are fiercely contested, in which case it takes longer to work. SEO still works for smaller companies who can use “long tail keywords”; niche phrases that – whilst they have lower traffic - are less competitive.
Search engine marketing is still the number one way brands are discovered in 2025, but generative AI is rising rapidly (we use it to keep competitive). Our seo specialist will help your seo to adapt to generative ai, to bring your brand into AI recommendations and attract people who have not heard of you but are in the market for your products or services.
