Be the change maker 
backed by a capable crew

Just as with medicine, web design and graphic design continue to evolve. Your is website the central element in your marketing mix. Wwith the help of a good website design agency, influence whether visitors will want to take action or not.


6 upsides of reworking your website

Stay one step ahead

An updated website design sends a message: Your company is healthy, forward-thinking, and ready to take on new customers. Keep one step ahead of your pesky competitors.

Get leads while you sleep

Add SEO and convert your website into a customer acquisition powerhouse, so you can spend more time doing business rather than hunting for it. Our SEO services will boost your online visibility and help you rank higher in search engine results.

Prioritise your sales

Redeveloping gives you a chance to reprioritise what your website focuses on to create a site designed around your current sales goals e.g. expand your catchment and build resilience with ecommerce web development services.

Optimise your funnel

With guidance from your web design agency, better user experience makes your website easier to use and navigate, with funnels that generate more leads and sales. Revise your content so it’s easily digestible in shorter, succinct compelling chunks that artfully leads to clear actions.

Reflect your current offering

If you’re launching a new service or product, it doesn’t always fit cleanly into your existing website structure. Your new website design is your chance to showcase it appropriately.

Look sharp on mobile

Optimise the performance of your site so you’ll look just as good from a smartphone. Your website can be more visible and easily discoverable in search, for more traffic and more opportunities to convert new business.

Popular reasons to
change website

  • Does your website design need to be more intuitive on mobile phones?
  • Constrained by an unresponsive web design agency or an archaic platform – that hampers your ability to make changes?
  • Stuck with something that no longer reflects your business today?
  • Ready to scale up the leads and secure the future pipeline while the going is good?
  • Keen to keep moving forward, but your web company has lost interest?

Not all websites are equal

Website builders where you can drag and drop are low cost, but also low-brow. These work for start ups on a low budget. Your website will make or break the success of any advertising or marketing you do. A web design agency helps you to get it right. 

  • Which ingredients are crucial and which can you leave out? Which funnels make customers hand over their email address or order details?
  • How can you improve the user experience to generate more sales? Do you need to rebuild, or could you develop more with what you’ve created already on that platform?
  • How much should you spend, without spending too little (false economy) or too much and getting ripped off? These are questions a professional website design company can guide you with.

Top reasons businesses hire web design agencies

  • Get a state-of-the-art representation of your brand and values.
  • Using modern website design elements to tell your story engages your audience and leaves a strong impression.
  • Technical guidance
  • There’s nothing worse than rushing into a platform that leaves you wishing you'd gone down a different tack. Get helpful, non-judgemental guidance in plain English about the pro’s and con’s of different web & ecommerce options
  • Access expertise that you won't get with a solo freelancer or web builder
  • Multiple talents contribute depth to your site: writer, conversion designer, programmer, videographer, photographer, user experience expert, optimisation expert, project manager. No need to hire extra staff.
  • Momentum
  • Stretched too thin? It’s a big project to squeeze in beside your day job. Reach your sales targets sooner with a team behind you to get it across the line.

Web design services

Help with changes to your existing website
If you’ve got the basics right, break through to the next stage to generate a measurable increase in phone/email enquiries and sales. Popular changes include speed, performance, mobile responsiveness, systems integration, landing page design, and ecommerce. Add depth; gain energy and develop a newfound web competency with our helpful training.
New website build
Is your website ripe for revitalisation?
Are you a startup seeking to legitimise your business?

Create better customer experience, performance, reflect your business as it is today or get ecommerce. Get an updated look that quietly yet proudly showcases your recent work that you company has put so much effort into.
Website rescue
Regain control and get a more responsive, enthusiastic web design agency so you can make updates without any fuss or frustration. When you are happy with the look for now, but the developer has gone awol, we can very quickly rebuild it as it is, in a modern platform often for as little as $600-$3,000. It will work better on mobile, you get the ability to make changes now, and can come back to add new functionality down the track.
Advice on web marketing
or guidance on your best next steps
Set discovery in motion. Hear ideas you can use to take your business forward. A clear path of progression and a proactive team responsive to changes awaits your call.

Types of websites
we build

Wordpress sites, Shopify Bigcommerce & Woocommerce Ecommerce websites, company websites, competition web pages, landing pages, customer login & wholesale ordering sites, support sites ticketing/chat bot Q&A, accommodation sites with booking, association & membership websites, portfolio sites, charitable websites, brand asset library websites, headless ecommerce (same inventory but different websites for different brands), php.

We do not build directory & listing websites, Wix, Magento, Silverstripe, Squarespace sites, .net, forum sites, or dating sites. Though we help clients with these platforms with web marketing.

When to update your existing site vs. build a new website?

If you don’t have budget available for a full website redesign, you can still be proactive without having to rebuild the site entirely. It’s true that many improvements are better applied to a more up to date platform, as it takes longer to apply changes on older Wordpress web builders like Elementor and Divi.

For that reason, we offer a cheap rebuild service to migrate your site to a more modern platform (our programmer has a new version Wordpress that is really fast on mobile phones).

Examples of things you can do without rebuilding include optimising pages for seo, adding image-compression tools to make your mobile pages load faster, chunking content with keyworded mini paragraphs in easier-to-read bites, adding funnels to connect you CRM system, adding calls to action and a contact form on every product page (improves conversion), or adding a Careers page.

The ultimate test as to how soon you should rebuild, is the free Google Page Insights Developer test. If your mobile site scores under 40%, it’s a pretty clear sign that your site is due for a rebuild.

(Heads up: all sites more than 6 years old are likely to get a low score, because the coding changed a few years ago to allow more dynamic and engaging web content that keeps pages light.)

What web platform should I build with?

How much does a website cost for small businesses in NZ?

For a small business, with less available budget we can use our library of presentable, pre-coded layout blocks to deliver a professional website at a lower price-point. Come in and check them out!  On top of that, we would recommend you budget for seo (ranking on Google), and web marketing. These can be initiated at a later date.  

One-page Websites

For examples, check out and 

5-page Websites

(variables are copywriting, content loading, and images)

Small E-commerce websites

(without SEO or inventory/POS integration, based on in-built shipping options.
$5 -10,000

How much does a website cost for an established business in NZ?

For a business that has been established for some time, typically a robust website with 25+ pages will cost in the region of $32,000-$45,000 to be done well, or up to $50,000 with seo. If it has functionality like membership, catalogues, subscriptions or a large number of pages/formats, it could be more - some association sites with membership, ecommerce etc could range from $50k-$80k-$90k depending on the level of complexity and inhouse support staff availability. Such a site might involve some more technical integrations or syncing/pulling data from other places.

We often train client's inhouse staff or mentor an intern for you to help get the grunt work done at an affordable rate.  This type of site is like an extra salesperson, bringing in business while you sleep. And you don't get a great salesperson on a salary of $40k.  When budget is capped, we do have some very clean and stylish layouts that look crisp and professional, reducing the design and coding time to make more room for content updates.  Some old sites will need a lot more reconfiguration, text condensing and fresh images to be brought up to speed.

Web design solutions by size and industry

Some of the clients we have built website for:
Established and ambitious entrepreneurs
For growing SMEs on an expansion path
Superior Trailers, Audiology South, Johnson & Couzins, Ashburton UHire, Division Engineering
Proven powerful brands
For managers with an extra admin or marketing team member to manage content

Connexionz, Mobil, Allied Petroleum, Network Tasman

Small but innovative start ups
For young businesses who are going places – but aren’t there yet!

Onique, Shoestring Rentals, BikeTours (site for sale), Pipe and Drain, Domain Acres
Do-gooders & associations
For charitable .orgs who value our reduced rates

Coeliac New Zealand, Oxfam, Paulownia Trust

Experts whose work speaks for itself
For established companies with a steady forward pipeline of work with impressive projects or innovations

Nathan Cook , Rodin Cars, Mackiaszek Brown Law

Web Design Process

What are the 6 stages of web design?


Discovery and definition

Determine technology, scope, & define budget
Workshop; plan customer journeys & website architecture


Page types, User experience, Wireframes, Outcomes, Typography, Hierarchy, Design prototype, Imagery style


Draft hosting environment, Security, Backup, Programming pilot pages, mobile experience, Install modules, Forms

Content preparation

Copywriting, imagery, videos, diagrams, downloadable information

Content loading

Testing Pilot pages, image resizing, loading content

Testing Pilot pages, image resizing, loading content

Tagmanager, Analytics, Pixels, Goals, Proofing, QA Checklist, Deployment

Web design agency reviews

Google Review by Coeliac N. on website management.

Google Review by Brett H on Alexanders work on his website redesign

Web design add ons

"If you're not moving forward,
you're going backwards" Mikhail Gorbachev
Make your next move
This is a 20 minute phone, Zoom or Teams conversation with Rachel to get clarity on where you’re at right now, what your project is and what you’d like to accomplish. If the fit is good, the next step is to schedule a one-hour complimentary strategy meeting.
What types of files do you accept to upload?
For ecommerce sites, product files are usually provided in Excel spreadsheets but talk to us about the options for automated product importing. For pictures, the most common files are .png, .jpg. For your signature shots that go full width, we need a picture that is approximately 2000 pixels wide. If you have a large number of photos or elements, typically clients create a Dropbox folder, with folders for each page or category. For text, a Word document is fine. Logos – ideally a high resolution .eps or .ai file or if you don’t have these, we can work with PDF’s – for a small charge we can also redraw your logo if you can’t find the original. And yes, we can split images and text from PDF’s if you have them as brochures
Can you take the content from my old site?
Certainly. If you have an inventory system, we may be able to do an import for ecommerce. Many older sites have long text pages, and the modern trend is for short, succinct content that typically requires some editing, updating or condensing. If we are doing any copywriting, we can pull the text we think is most compelling from your existing content, or request more info if it needs more x-factor. Often we can create a script that imports sections of existing pages into a new template, but any text editing will need to be done in the new site.
What’s the difference between a landing page and a normal web page?
A landing page is an entry page for your website that is usually created for a specific Google Ads campaign, marketing email, or seo. Landing pages typically have one specific theme and include a call to action or enquiry form to capture contact details. They often don't have a menu, because providing links to other pages reduces conversion to leads.
How long will my web design project take?
A typical web site will take six to eight weeks. Ecommerce sites can be fast if it’s say a trade site to load content, or take longer if there are integrations to be done with inventory or accounting software. One-page websites can be done in a day, booked ahead, providing we have your dot points for copy and your images/logo. The most common delay is when the client is writing content or loading content. Fitting this in around normal activities requires focus and commitment!
How do I know what web pages I need?
We will show you a checklist of page types and functionality to help determine project scope. If you are doing SEO, then the keyword analysis often yields sensible ideas for product pages that can be incorporated into your menu.
What’s the difference between ‘mobile-first’ and a ‘mobile-responsive’ website?
A mobile responsive website resizes for small screens, based off your existing desk-top website. A mobile-first site is designed first and foremost for a good user-experience on a mobile phone, with shorter, succinct content, larger buttons and quick navigation to get you to the key content in three clicks.
Can someone write my content for me?
No problem. Once we determine how many pages need copywriting, we can include this in the estimate, and work with you to develop a brief. Our effective content marketing strategies help you reach your goals by improving your search engine rankings, boosting brand awareness, and attracting more organic website visitors.
I don’t have any good images.
We can build in time to hunt for images in stock photo libraries, organize a photo shoot, or use graphics/illustrations instead.  
What are the major web trends at the moment?
Mobile-first design; design for high speed so content downloads quickly on mobile devices (about 52% of all web traffic is now via a mobile device); short, succinct content in paragraphs and a headline that communicates your proposition powerfully; using a transparent white or black filter over the top of images to make text readable or tone down bright colours where they clash with your logo colours.
What are the ongoing costs and maintenance required?
Domain name renewal – approx. $65 pa for a Hosting for WordPress sites starts at $42 month including instant retrieval of backup files, and regular platform updates to keep your site secure. For eCommerce, you have a choice of hosting packages, starting from $40 and going up to over $1000 for enterprise clients. Whilst simple text, image and product updates are easily done by the client, we highly recommend to have a budget for “web maintenance” to keep your site evolving. This might range from $2k pa for clients with just a few staff to $10k for groups, but is not mandatory. Quarterly or annual web performance reports with recommendations start from $750. SEO packages are typically $1500/month but can be tailored to suit groups or smaller businesses.
Is my website tax deductible?
Yes. Web development is a marketing expense for registered businesses. We’re happy to explain what you can get for different budgets and to explain ‘SEO’, which turns your web development expense into an investment that delivers leads while you sleep! Call us on 03 3488 477 or email us below.
What’s unique about your approach to web design?
We’ve been named “the thinking man’s agency” by Tait & Ravensdown. Not all websites are created equal. There are the quick and cheap web site designers. Not us, sorry (except our one-pager and $10k options!). We take a considered approach to web design and development, as well as art direction for clean design. We draw from our experience analysing data and results, so our designs are planned to generate leads. Our graphic design agency team can create a stylish site if you just want to profile your brand, but our reputation has been built on creating good-looking, hard-working web designs that generate a predictable stream of leads or sales. Most people don't consider that they'll need to spend at least as much on building the website, on marketing it, but much can be done in the build stage to accelerate the site's success.
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