Strategic thinkers in website design

For ecommerce sites, product files are usually provided in Excel spreadsheets but talk to us about the options for automated product importing. For pictures, the most common files are .png, .jpg. For your signature shots that go full width, we need a picture that is approximately 2000 pixels wide. If you have a large number of photos or elements, typically clients create a Dropbox folder, with folders for each page or category. For text, a Word document is fine. Logos – ideally a high resolution .eps or .ai file or if you don’t have these, we can work with PDF’s – for a small charge we can also redraw your logo if you can’t find the original. And yes, we can split images and text from PDF’s if you have them as brochures

Certainly. However many older sites have long text pages, and the modern trend is for short, succinct content that typically requires some editing, updating or condensing. If we are doing any copywriting, we can pull the text we think is most compelling from your existing content, or request more info if it needs more x-factor.

A landing page is an entry page for your website that is usually created for a specific Google Ads campaign, marketing email, or seo. Landing pages typically have one specific theme and include a call to action or enquiry form to capture contact details.

A typical web site will take six to eight weeks. Ecommerce sites can be fast if it’s say a trade site to load content, or take longer if there are integrations to be done with inventory or accounting software. One-page websites can be done in two weeks. The most common delay is when the client is writing content or loading content. Fitting this in around normal activities requires focus and commitment!

We will show you a checklist of page types and functionality to help determine project scope. If you are doing SEO, then the keyword analysis often yields sensible ideas for product pages that can be incorporated into your menu.

A mobile responsive website resizes for small screens, based off your existing desk-top website. A mobile-first site is designed first and foremost for a good user-experience on a mobile phone, with shorter, succinct content, larger buttons and quick navigation to get you to the key content in three clicks.

No problem. Once we determine how many pages need copywriting, we can include this in the estimate, and work with you to develop a brief.

We can build in time to hunt for images in stock photo libraries, organize a photo shoot, or use graphics/illustrations instead.

Your new webdesign has a significant influence on SEO and your ranking on Google. If you have not optimized your website, we highly recommend doing On-site optimisation (the first part of SEO) at the time you rebuild your site. If you have already optimized your website, it’s important to carry over your SEO details.

Mobile-first design; design for high speed so content downloads quickly on mobile devices (about 52% of all web traffic is now via a mobile device); short, succinct content in paragraphs and a headline that communicates your proposition powerfully; using a transparent white or black filter over the top of images to make text readable or tone down bright colours where they clash with your logo colours.

Domain name renewal – approx. $55 pa for a .co.nz. Hosting for WordPress sites starts at $42 month including instant retrieval of backup files, and regular platform updates to keep your site secure. For eCommerce, you have a choice of hosting packages, starting from $40 and going up to over $250 for enterprise clients. Whilst simple text, image and product updates are easily done by the client, we highly recommend to have a budget for “web maintenance” to keep your site evolving. This might range from $2k pa for clients with just a few staff to $10k for groups, but is not mandatory. Quarterly or annual web performance reports with recommendations start from $750. SEO packages are typically $1500/month but can be tailored to suit groups or smaller businesses.

Yes. Web development is a marketing expense for registered businesses. We’re happy to explain what you can get for different budgets and to explain ‘SEO’, which turns your web development expense into an investment that delivers leads while you sleep! Call us on 03 3488 477 or email us below.

We’ve been named “the thinking man’s agency” by Tait & Ravensdown. Not all websites are created equal.  There are the quick and cheap web site designers.  Not us, sorry. We take a considered approach to web design and development,  as well as art direction for clean design. We draw from our experience analysing data and results, so our designs are planned to generate leads. Our graphic design team can create a stylish site if you just want to profile your brand, but our reputation has been built on creating good-looking, hard-working web designs that generate a predictable stream of leads or sales.