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Alexanders Digital Marketing Christchurch New Zealand
Alexanders Digital Marketing Christchurch New Zealand
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WEB DESIGN CHCH

Website design that works while you sleep

Transform your website into a 24/7 growth machine with Christchurch web design agency Alexanders. 
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WORDPRESS + SHOPIFY

Web design services

Website rebuild
Revitalise your site. Create better customer experience, performance, or reflect your business as it is today. Get an updated look that quietly yet proudly showcases your recent or current projects.
Help with your existing website
Popular changes include user-experience improvements, tracking goal measurement, speed, performance, mobile responsiveness, landing page design, and ecommerce. We offer training to improve your ability to make more changes inhouse.
New website build
Get a starter WordPress or Shopify website that you can add to and build on, without having to throw it out in frustration a year later when your platform limits what can be done. Legitimise your business from $3,500- $10,000
Web marketing
Popular services: Google ads, Facebook ad management, LinkedIn Marketing, Trade show support, email marketing.
Ecommerce + Integrations
We are ecommerce developers in WooCommerce and Shopify. Reduce admin with membership, annual subscription billing or Xero/Stripe. 
Hosting & web maintenance
Our web hosting is predominately at an Auckland data centre, with regular checks to ensure your site is functioning well. Maintenance packages include the option to have technical seo checks done and a few hours a month for updates.
WEBSITE REDESIGN

4 upsides of reworking your website

1
Stay one step ahead

An updated website design sends a message: Your company is healthy, forward-thinking, and ready to take on new customers. Keep one step ahead of your pesky competitors.

2
Get leads while you sleep

Add SEO and convert your website into a customer acquisition powerhouse, so you can spend more time doing business rather than hunting for it. Our SEO services will boost your online visibility and help you rank higher in search engine results.

3
Prioritise your sales

Redeveloping gives you a chance to reprioritise what your website focuses on to create a site designed around your current sales goals e.g. expand your catchment and build resilience with ecommerce web development services.

4
Optimise your funnel

With guidance from your web design agency, better user experience makes your website easier to use and navigate, with funnels that generate more leads and sales. Revise your content so it’s easily digestible in shorter, succinct compelling chunks that artfully leads to clear actions.

Popular reasons to change website designer

  • Constrained by an unresponsive web design agency or an archaic platform – that hampers your ability to make changes?
  • Keen to keep moving forward, but your web company has lost interest or moved away?
  • Ready to scale up the leads and secure the future pipeline while the going is good?
  • Stuck with something that no longer reflects your business today?

Top reasons businesses hire web design agencies

  • Stretched too thin? Reach your sales targets sooner with a team behind you to get it across the line.
  • Get a state-of-the-art representation of your brand and values.
  • Technical guidance - team who'll do the nerdy stuff
  • Access expertise that you won't get with a solo freelancer or web builder

What web platform should I build with?

How much does a website cost for an established business in NZ?

For a business that has been established for some time, typically a robust website with 25+ pages will cost in the region of $25,000-$45,000 to be done well, or $30-$50,000 with seo. 

For sites with 6-20 pages, $10-$22k. 

With functionality like membership, catalogues, subscriptions or a large number of pages/formats, it could be more. Some association sites with membership, ecommerce etc could range from $40k-$90k depending on the level of complexity and inhouse support staff availability. .
We often train client's inhouse staff or mentor an intern for you to help get the grunt work done at an affordable rate. This type of site is like an extra salesperson, bringing in business while you sleep. And you don't get a great salesperson on a salary of $40k. When budget is capped, we do have some very clean and stylish layouts that look crisp and professional, reducing the design and coding time to make more room for content updates. Some old sites will need a lot more reconfiguration, text condensing and fresh images to be brought up to speed.

How much does a website cost for small businesses in NZ?

For a small business, with less available budget, come to us for a professional WordPress website in a format that you will be able to edit and scale, to grow as you do. Unlike standard WordPress themes that lock you in, limit changes  and come with bells and whistles that slow your site down, our WordPress sites are modern, easy to update and there's no limit to what can be done as time allows. Come in and check them out!   

One-page Websites

For examples, check out domainacres.co.nz and mrdecks.co.nz 
$3,500
+GST

5-6 page Websites

(variables: copywriting, content loading, images - we can train your web savvy staff)
$8-12,000
+GST

Sm Ecommerce sites

(without SEO or inventory/POS integration, based on in-built shipping options.
$8 -12,000
+GST

Web design solutions by size and industry

Some of the clients we have built website for:
Established and ambitious entrepreneurs
For growing SMEs on an expansion path
WEBSITE REDESIGNS
Superior Trailers, Audiology South, Johnson & Couzins, Ashburton UHire, Division Engineering
Proven powerful brands
For managers with an extra admin or marketing team member to manage content

COMPANY WEB DESIGN
Connexionz, Mobil, Allied Petroleum, Network Tasman

Small but innovative start ups
For young businesses who are going places – but aren’t there yet!

STARTUP WEB DESIGN
Onique, Shoestring Rentals, BikeTours, Pipe and Drain, Domain Acres
Do-gooders & associations
For charitable .orgs who value our reduced rates

NON-PROFIT WEB DESIGN
Coeliac New Zealand, Oxfam, Paulownia Trust


Experts whose work speaks for itself
For established companies with a steady forward pipeline of work with impressive projects or innovations

PROFILE WEBSITES
Nathan Cook , Rodin Cars, Mackiaszek Brown Law

When to update your existing site vs. build a new website?

If you don’t have budget available for a full website redesign, you can still be proactive without having to rebuild the site entirely. It’s true that many improvements are better applied to a more up to date platform, as it takes longer to apply changes on older Wordpress web builders like Elementor, Beaver and Divi.

For that reason, we offer a cheap rebuild service to migrate your site to a more modern platform (our programmer has a new version Wordpress that is really fast on mobile phones).

Examples of things you can do without rebuilding include optimising pages for seo, adding image-compression tools to make your mobile pages load faster, chunking content with keyworded mini paragraphs in easier-to-read bites, adding funnels to connect you CRM system, adding calls to action and a contact form on every product page (improves conversion), or adding a Careers page.

The ultimate test as to how soon you should rebuild, is the free Google Page Insights Developer test. If your mobile site scores under 40%, it’s a pretty clear sign that your site is due for a rebuild.

(Heads up: all sites more than 6 years old are likely to get a low score, because the coding changed a few years ago to allow more dynamic and engaging web content that keeps pages light.)

Web design agency reviews

Google Review by Coeliac N. on website management.

Google Review by Brett H on Alexanders work on his website redesign

Web design add ons

4 month retainer

Intensive 4 month program to work on one service that includes search optimisation, and Google Ads
$2365 dep +$2365 p/mth * 4 mth retainer
What’s included:

Web Audit

Website assessment against our 60 point checklists for websites that have 5 pages, 6-20 pages & 21 pages
$500, $1597 or $2,500 + GST
What’s included:

Web advice services

6-month program to improve website content and performance
$1000 deposit. $500 p/mth *6 mth retainer
What’s included:

Ecommerce Keywords

For ecommerce sites targeting NZ wide or internationally. BigCommerce, WooCommerce, Shopify websites, Rocketspark.
$1250 p/m *3 mth retainer
WHAT'S INCLUDED

Tech Support - GA4

We can set up Google Tag Manger, install GA4 and set up Google Events. *Excludes time to make changes to your website to track successful actions.
$842

Marketing Sales Copy

Let us write engaging persuasivie sales copy for you. Home page, product/services pages, about or blogs.
From $1598

Blog Writing

Quarterly blog topic calendar, one 1200 keyworded word blog written per month and loaded onto website and linked to internal page to help position.
$ 1497 pm

Calendar & Blogs

Quarterly blog calendar for approval & one 1200 word blog written per month
$1200 pm ths
Whats Included

Logo & 5 Web pages

A launch package is a great way to to establish a professional and cohesive visual identity for your business, which can help you stand out in competitive market and attract new customers.
Dep $2500 & $2500 p.m for 4 mths

Grow Your List

Includes: design of 'download' section for website, copywriting email nurture drip series, setting up automation triggers and copywriting and design of a downloadable e-book.
$1570 p/m * retainer
Explore
"If you're not moving forward,
you're going backwards" Mikhail Gorbachev
Make your next move
today.
BOOK A FREE CONSULTATION CALL
This is a 20 minute phone, Zoom or Teams conversation with Rachel to get clarity on where you’re at right now, what your project is and what you’d like to accomplish. If the fit is good, the next step is to schedule a one-hour complimentary strategy meeting.
What types of files do you accept to upload?
For ecommerce sites, product files usually Excel spreadsheets. Talk to us about automated product importing. For pictures, common files are .png, .jpg but there are new formats that we can bulk change to, that keep resolution whilst being light and fast. Signature shots that go full width, approximately 2000 pixels wide. Good to have Dropbox folder, with folders for each page or category. For text, Word is fine. Logos – ideally a high resolution .eps or .ai file or if you don’t have these, we can work with PDF’s – for a small charge we can also redraw your logo if you can’t find the original. 
Can you take the content from my old site?
Certainly. If you have an inventory system, we may be able to do an import for ecommerce. Many older sites have long text pages, and the modern trend is for short, succinct content that typically requires some editing, updating or condensing. If we are doing any copywriting, we can pull the text we think is most compelling from your existing content, or request more info if it needs more x-factor. Often we can create a script that imports sections of existing pages into a new template, but any text editing will need to be done in the new site.
What’s the difference between a landing page and a normal web page?
A landing page is an entry page for your website that is usually created for a specific Google Ads campaign, marketing email, or seo. Landing pages typically have one specific theme and include a call to action or enquiry form to capture contact details. They often don't have a menu, because providing links to other pages reduces conversion to leads.
How long will my web design project take?
A typical web site will take six to eight weeks. Ecommerce sites can be fast if it’s say a trade site to load content, or take longer if there are integrations to be done with inventory or accounting software. One-page websites can be done in a day, booked ahead, providing we have your dot points for copy and your images/logo. The most common delay is when the client is writing content or loading content. Fitting this in around normal activities requires focus and commitment!
How do I know what web pages I need?
We will show you a checklist of page types and functionality to help determine project scope. If you are doing SEO, then the keyword analysis often yields sensible ideas for product pages that can be incorporated into your menu.
What’s the difference between ‘mobile-first’ and a ‘mobile-responsive’ website?
A mobile responsive website resizes for small screens, based off your existing desk-top website. A mobile-first site is designed first and foremost for a good user-experience on a mobile phone, with shorter, succinct content, larger buttons and quick navigation to get you to the key content in three clicks.
Can someone write my content for me?
No problem. Once we determine how many pages need copywriting, we can include this in the estimate, and work with you to develop a brief. Our effective content marketing strategies help you reach your goals by improving your search engine rankings, boosting brand awareness, and attracting more organic website visitors.
I don’t have any good images.
We can build in time to create images in AI, hunt for images in stock photo libraries, organize a photo shoot, or use graphics/illustrations instead.  
What are the ongoing costs and maintenance required?
Domain name renewal – approx. $65 pa for a .co.nz. Hosting for WordPress sites starts at $42 month including instant retrieval of backup files, and regular platform updates to keep your site secure. For eCommerce, you have a choice of hosting packages, starting from $40 and going up to over $1000 for enterprise clients. Whilst simple text, image and product updates are easily done by the client, we highly recommend to have a budget for “web maintenance” to keep your site evolving. This might range from $2k pa for clients with just a few staff to $10k for groups, but is not mandatory. Quarterly or annual web performance reports with recommendations start from $750. SEO packages are typically $1500/month but can be tailored to suit groups or smaller businesses.
Is my website tax deductible?
Yes. Web development is a marketing expense for registered businesses. We’re happy to explain what you can get for different budgets and to explain ‘SEO’, which turns your web development expense into an investment that delivers leads while you sleep! Call us on 03 3488 477 or email us below.
What’s unique about your approach to web design?
We’ve been named “the thinking man’s agency” by Tait & Ravensdown. Not all websites are created equal. There are the quick and cheap web site designers. Not us, sorry (except our one-pager and $10k options!). We take a considered approach to web design and development, as well as art direction for clean design. We draw from our experience analysing data and results, so our designs are planned to generate leads. Our graphic design agency team can create a stylish site if you just want to profile your brand, but our reputation has been built on creating good-looking, hard-working web designs that generate a predictable stream of leads or sales. Most people don't consider that they'll need to spend at least as much on building the website, on marketing it, but much can be done in the build stage to accelerate the site's success.
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