Chinese Marketing NZ
Build your brand profile with Chinese marketing strategies including WeChat advertising, Chinese social media campaigns, advertising in NZ Chinese media, and PR to Chinese in China. Access expertise to guide and support your digital journey into the Chinese market.
- Exporters: build your brand profile and engage directly with your Chinese customers
- NZ businesses: reach 300,000 Chinese residents living in New Zealand plus 40,000 students
- Tourism operators: get your share of 400,000 Chinese tourists
Chinese Social Media
Connect with China through WeChat
With more than 950 million active users (70% of the Chinese population), WeChat has been the most popular app and social media since it’s release in 2011 by the Chinese internet giant Tencent (HKG:0700). Together with QQ and Qzone, Tencent owns the top three Chinese social media platforms and is the fourth largest internet company in the world after Google, Facebook and Amazon.
More than 50% of WeChat users spend at least 90 minutes a day on WeChat and a typical user sends out more than 70 messages on WeChat each day.
Scan this QR Code and follow us on WeChat
WeChat Official Accounts NZ
Social Media Account Establishment & Posts
Tencent requires a rigorous setup process which is not for the faint-hearted! Alexanders will advise you on all the necessary documents for registration and recommend structure/pages for your account. Ecommerce options available.
Based on your brief, we will then create a unique client account for your business and translate your content if required. We can also help create a content calendar around Chinese events and festivals, as well as assist you with translation and correspondence until you find your feet.
Chinese Social Media Marketing
Chinese Digital Advertising
Advertise on WeChat, QZone, QQ, WeChat moments
Reaching Chinese in China: Just like Google and Facebook, Tencent (the fourth largest internet company in the world after Google, Facebook and Amazon) also offers advertising services for brands and businesses to reach potential customers. WeChat is the most well known TenCent platform in the west, but exploring the market and finding the right niche is crucial for any digital campaign.
Reaching Chinese in NZ: There is a big domestic market for Chinese domestic travellers from Auckland (over 171,000 in Akld excluding international students). Plus there is a website that reaches 80% of all domestic Chinese in NZ.
Chinese Marketing NZ
Chinese Media Print & Mags
Advertise in local Chinese media including newspapers, television and radio as well as real estate magazine. Reach local Chinese through local Chinese radio, televeision and publications (Chinese Herald reaches circulation of 10,000 in Auckland, published four times week – and the Christchurch equivalent reaches 7,000 in Christchurch).
We can help you reach tourists and locals for real estate through an upmarket Chinese local magazine and Chinese print flyers via AA and iSite centres.
Chinese Marketing Services
We are also specialists in
Rather than translate your existing .co.nz site, we recommend building a Chinese web site that is hosted in Hong Kong, to make it downloadable in China (NZ sites are slow and not generally indexed by Baidu).
We can facilitate dispatch of your news to China-based media and demonstrate uptake within a week. We can also help to shape and translate your content.
Talk to us about getting one-on-on or group feedback from Chinese in China on your products and services.