Logo Design Company
Logo design NZ:
Rebrand
Changes in design trends can put your logo’s ability to convey trust and credibility at risk. A fresh design from logo company Alexanders, that resonates positively with your customers, will build connection and attract recognition for your current business focus.
LOGO DESIGN
5 triggers for redesigning a company logo
1
Reposition or change
Is it time to acknowledge a merger or new ownership?
2
Repair reputation
Is the company image tired or outdated? Chances are design trends have changed since the logo was created.
3
New ownership
Have you outgrown a cheap online logo design that helped you get started?
4
Outdated image
Are you expanding but facing obstacles around trademarks or translation?
5
Expansion
Do you want to reposition due to a change in focus, or need to repair reputation?
Why logo design is important
Your logo design provides clarity, credibility and cues about capability and scale. Along with your website, it’s a core element of your brand identity that reinforces your professionalism.
When you have only one chance to make a strong impression, brand designers can give you an edge. Done well, your new logo will be recognised and remembered.
When you have only one chance to make a strong impression, brand designers can give you an edge. Done well, your new logo will be recognised and remembered.
Types of logo design
Start-up
logos
Our start-up logos are unique, a step up from online logo makers but priced for a new business with limited capital
Logo design
Custom logos designed from scratch; often for product logos or a new division
Logo refresh
Minor evolutions with colours, fonts, orientation or slogans to keep a logo current; a popular choice for corporate logos or established brands.
Rebrand
A more pronounced change, popular for acquisitions, for repositioning and when logos are long overdue for an update. Retain some visual elements or if you're a challenger brand making a play, make a brave and deliberate departure.
Anniversary Logos
Visual celebration of a milestones e.g. 20 years in business
Wordmark Logos
A logo that is font only, i.e. without a symbol or emblem (individual letters may be edited).
COMPANY LOGO DESIGN
Who can design your company logo
Options include freelance graphic designers, online logo services, marketing agencies and brand designers.
While lowest cost is tempting, it can mean low effort, low-brow design that is not unique. For start-ups, that can be attractive. Yet inexperienced graphic designers often make mistakes with legibility, scale and contrast that are annoying and costly to remedy.
The best logo design company is one who takes the time to understand the customer, and its business.
A freelance graphic designer typically has only one skillset. An agency brand designer delivers a more professional standard of design, and is backed by an art director who provides inspiration at creative blocks, confirms winning ideas, shapes the design direction, guides copy, social media and web design to match your brand brief.
While lowest cost is tempting, it can mean low effort, low-brow design that is not unique. For start-ups, that can be attractive. Yet inexperienced graphic designers often make mistakes with legibility, scale and contrast that are annoying and costly to remedy.
The best logo design company is one who takes the time to understand the customer, and its business.
A freelance graphic designer typically has only one skillset. An agency brand designer delivers a more professional standard of design, and is backed by an art director who provides inspiration at creative blocks, confirms winning ideas, shapes the design direction, guides copy, social media and web design to match your brand brief.
Why choose Alexanders?
It’s important to get your logo right and think about the practicalities of its use in the marketplace. Design is not the most expensive part of establishing your brand, especially if you have vehicles, equipment and buildings to sign write. Committing to a low-quality choice costs more in the long run.
Not all graphic designers are created equal. Only a handful of brand designers have passed the mustard with our CEO over 25 years; Rachel is very selective.
By choosing Alexanders for your logo company, you’ll receive a well-considered, stylish logo design, and save time and money as your brand gets rolled out consistently to other elements.
Not all graphic designers are created equal. Only a handful of brand designers have passed the mustard with our CEO over 25 years; Rachel is very selective.
By choosing Alexanders for your logo company, you’ll receive a well-considered, stylish logo design, and save time and money as your brand gets rolled out consistently to other elements.
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Logo Design Packages
4 month retainer
Intensive 4 month program to work on one service that includes search optimisation, and Google Ads
$2365 dep +$2365 p/mth * 4 mth retainer
What’s included:Web Audit
Website assessment against our 60 point checklists for websites that have 5 pages, 6-20 pages & 21 pages
$500, $1597 or $2,500 + GST
What’s included:Web advice services
6-month program to improve website content and performance
$1000 deposit. $500 p/mth *6 mth retainer
What’s included:Brand colour palette
Brand colour palette Refresh or extend your colour palette to modernise your presentations.
$2,897
Wechat blog posts
Keep visible to your followers and expand visibility with regular posts and promotions to grow your following.
From $1997 month
Google Ads Corporate
For all your corporate Google ads and GA4 analytic reporting needs. Ideal for larger companies. national chains or multiple franchises who want a measurable return on ad spend and best bang for buck.
$8,000 - $15,000 p/mth * 12 mth retainer
Photoshoot
A professional photoshoot makes you look more professional and can be used everywhere, from Facebook profile pictures to your website.
From $659
EXPLOREe-Book production
Need an eBook to download from your website or to email? Have your E-Book professionally designed and written
$2492
Email content
Email content marketing Nurture more leads with a course of 5 promo, follow up or e-newsletter emails written for you and automated. * assumes you have an existing email platform
$3469
What's includedContent Marketing +
Content Marketing Plus - Supercharge your content Have blogs, videos, social posts, and emails created monthly and the landing page and content for 2 campaigns .
$2726 p/m *12 mth retainer
What's includedContent Marketing +
Content Marketing Plus - Supercharge your content Have blogs, videos, social posts, and emails created monthly and the landing page and content for 2 campaigns .
$2726 p/m *12 mth retainer
What's includedCont Calend + ebook
Active Content Marketing. Get a calendar of engaging post topics for each quarter, fortnightly social posts and monthly blogs, content for a promo landing page and downloadable ebook
$1347 p/m
What's includedOutsourced Social
Outsourced Social Media Management When social is crucial but your team don't have the inclination or capacity, have it expertly executed for you. - Quarterly or monthly content calendars - Content creation, copywriting, video, imagery, posting, promotions & management - Quarterly or monthly reports
$2800 - 12597 p/m
Affordable Logo
Design of logo based on supplied sketch or 3 examples of what you like (e.g. from browsing our library of well-designed global logos to find some that appeal). File formats for web, printing, signage (colour only)
$2,950
Company Logo
Initial concept brainstorming & sketches. Pursue along agreed direction. Options for colours & configuration. Sign off. File formats for web, printing, signage. Colour specs.
$4,997
Logo + sub brands
Custom parent logo design with variations of sub-brands for multiple divisions or regions. s
$10,000
WHAT'S INCLUDEDLogo Animation
Traditionally, playing games with your name on tv ads was a way to be remembered. Logo animation makes your email signature, website, videos and PowerPoint presentations look snazzy and it’s much cheaper than a tv ad!
$1,800-$3,800
Brand Specs
Guidelines to help distributors & branches apply brand consistently. Colours for web & print. Fonts. Do's & don'ts.
$1,500-5,000
Digital Strategy
Prioritise opportunities (e.g. search optimisation, pay-per-click advertising, social media, email marketing) Budget: potential action plan with three budget options and outcomes for each Suits: ambitious entrepreneurs with a team, or busy owners who don’t have marketing qualifications.
$4,500
Brand insights
Interviews with 20 customers and lost leads. Report on brand perceptions and recommendations for brand strategy.
$21,887
Core Essence
Get clear on you Brand Story & messaging matrix. Articulate your strengths & competitive challenges. Get consensus from your team on what your organisation stands for. Develop a draft brand story, refined with team/customer feedback. Break this up into overall message and key points for each target market. Outcome: 2 workshops, brand bible
$5,997
Corporate Rebrand
Internal brand workshop to define customer pain points, current values & competitive landscape - Insights – brand & competitors from customers & lost leads - Brand story copywriting with team feedback - Audit to prioritise elements where messages not aligned - Logo design - Bi-line - Key messages headlines/benefits matrix (optional testing) - New look style concepts - Brand guidelines
$7000 p/m * 7 mth retainer
Content Strategy
Get clarity on your customer avatars, channels, content calendar for social/email/video, how you'll manage it, how you'll promote it. This service is registered under Capability Grant services. Enquire about eligibility.
$3800
SocStrat & Mentoring
Social Media Strategy & Campaign Mentoring. Upskill with some coaching. Get a strategy and calendar including a list of targeted campaigns. Follow up mentoring to grow comptency.
$4500
WHAT'S INCLUDEDEcommerce Keywords
For ecommerce sites targeting NZ wide or internationally. BigCommerce, WooCommerce, Shopify websites, Rocketspark.
$1250 p/m *3 mth retainer
WHAT'S INCLUDEDStrategy & Calendar
Social Media Strategy, Calendar & set up. Have a plan of informed & innovative social media content that is customised to your customer's journey. Use a thoughtful blueprint to build original, compelling content. Get a Social Media Strategy and Calendar detailing what you need to post and when for the next 12 months.
$1200 p/m * 3 mth retainer
What's includedTech Support - GA4
We can set up Google Tag Manger, install GA4 and set up Google Events. *Excludes time to make changes to your website to track successful actions.
$842
Socialmedia campaign
Research, copywrite and set up 4 Social media campaigns over 12 months. Does not include add spend of between $300 - $1000 per campaign. Facebook, Instagram, LinkedIn, TikTok options
$1280 p/m * 12 mth retainer
Chinese Marketing CH
Reach local Chinese residents through local channels. Digital and print options.
From $2,500
Chinese Marketing AK
Reach local Auckland Chinese or inbound visitors with digital, print, radio or tv.
From $7,500
Wechat Offical Account
Register, design & build your official Wechat account to be the foundation for people to follow. QR code, design write & build 6 pages.
$6,300
Marketing Sales Copy
Let us write engaging persuasivie sales copy for you. Home page, product/services pages, about or blogs.
From $1598
Blog Writing
Quarterly blog topic calendar, one 1200 keyworded word blog written per month and loaded onto website and linked to internal page to help position.
$ 1497 pm
Calendar & Blogs
Quarterly blog calendar for approval & one 1200 word blog written per month
$1200 pm ths
Whats IncludedGoogle Search Ads
Includes research and Google ads set up and monthly monitoring of five ad groups.
Set up $2,237 & mthly $850 inc budget for clicks
Logo & 5 Web pages
A launch package is a great way to to establish a professional and cohesive visual identity for your business, which can help you stand out in competitive market and attract new customers.
Dep $2500 & $2500 p.m for 4 mths
Logo + Stationery
Logo design, email signature, business card, 2 x social media profiles and PowerPoint presentation
$3,785
Wordpress Support
Company size: 1-5 staff. A deep dive into working out what the issues are, and fixing the issues for you or staff training.
$190 per hour +GST and $25 booking fee. Min block 5 hrs
Wordpress support
Company size: 6+ staff. A deep dive into working out what the issues are, and fixing the issues for you or staff training.
$250 +GST per hour plus $25 booking fee.
Onsite Optimisation
For companies operating in a highly competitive landscape, or groups with a large portfolio of products or services, selling nationwide or internationally. Includes local, Voice, Video, advanced and international SEO, SEO audit, coaching. upskilling & high-volume backlinks. If you have an inhouse designer, a Web Manager or Content Writer, a $1500 monthly budget may work.
$2995 -$5000 p/m
Ecomm SEO Coaching
For ecommerce sites targeting NZ wide or internationally, with a wide product range. BigCommerce, WooCommerce, Shopify.
$2000 Dep. $1000 p/m * 4 mth retainer
WHAT'S INCLUDEDSEO optimisation
For established companies selling 3-5 services in 3 or more regions or nationwide. Includes discovering your 6-25 keyword phrases.
$1499 p/m *8-12 mth retainer
G Ads + Remarketing
Includes research and Google ads set up and monthly monitoring of five ad groups , plus remarketing to website visitors and 2 Display / Discovery ads (YouTube) for brand awareness.
Set up $2995 & $1750 monthly
Whats IncludedGrow Your List
Includes: design of 'download' section for website, copywriting email nurture drip series, setting up automation triggers and copywriting and design of a downloadable e-book.
$1570 p/m * retainer
ExploreEmail Campaigns
Planning and co-creation of email content, design of email template, creation of a landing page with an offer on your site, planning a campaign to your database using your email delivery system.
$2999
Onsite Optimisation
For smaller companies concentrating on one product into one or two local regions.
$999 p/m * 6 mth retainer
WHAT'S INCLUDEDGoogle Ads Starter
Includes research and Google ads set up and monthly monitoring of three ad groups. Suits smaller companies targeting one region.
Set up $1,685 & $495 mthly inc clicks
Strategy & Calendar
Email Marketing Strategy & Calendar detailing themes for 12 emails so that you can prepare purposeful content with confidence. Includes email template setup, coaching for first email send and mentoring on subsequent planned emails.
$1200 p/m * 6mth retainer
Brand design services
Branding workshop
Get consensus from your team on what your organisation stands for, relative to competitors. Outcome: brand onion with core message, values etc.
$4,850
+GST
Brand Specs
Guidelines of applying brand to signage, templates, documents, website. Can be done in stages as you develop more collateral
$1,500 - 5,000
+GST
What's IncludedLogo animation
Traditionally, playing games with your name on tv ads was a way to be remembered. Logo animation makes your email signature, website, videos and powerpoint presentations look snazzy and it’s much cheaper than a tv ad!
From $1,800
+GST
What's Included4 business logo design mistakes to avoid
A big icon with small text.
When reduced, or looked at from a distance, text can be illegible
Lacking contrast
Pale colours don’t stand out on light backgrounds
Slogan is too long
This can make placement awkward
Vertical only
Where no horizonal alternative exists, application can be affected – for example, deeper web banners are needed (pushing important information down)
Branding checklist
Is it time for a rebrand or start up that calls for a new company logo?
Download a handy brand checklist for a list of items you may want to apply it to or update.
DownloadDownload a handy brand checklist for a list of items you may want to apply it to or update.
Catalyst for growth
Why choose us as your marketing agency?
Logo design provides clarity, credibility and cues about capability and scale. Along with your website, it’s a core element of your brand identity that reinforces your professionalism.
When you have only one chance to make a strong impression, brand designers can give you an edge. Done well, your new logo will be recognised and remembered.
ABOUTWhen you have only one chance to make a strong impression, brand designers can give you an edge. Done well, your new logo will be recognised and remembered.
How often do New Zealand companies rebrand?
>
Answer
On average, most NZ businesses rebrand once every 7 years or so. While many factors can trigger the timing, the resulting change helps a maturing business stay relevant.
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Make your next impression count.
with
Alexanders
BOOK A FREE CONSULTATION CALLThis is a 20 minute phone, Zoom or Teams conversation with Rachel to get clarity on where you’re at right now, what your project is and what you’d like to accomplish. If the fit is good, the next step is to schedule a one-hour complimentary strategy meeting.
