SEO stands for Search Engine Optimization. It is the process of increasing your traffic, ranking and visibility to bring your brand to the attention of people searching online for products, services, pricing and answers.

Now there's also "GEO" or generative engine optimisation, to help you cue AI engines like ChatGPT to include your brand in their recommendations.

How much is SEO marketing?

It’s important to get SEO services that work for your business — and budget. Corporate SEO ranges from $2600 to $5000 a month. Ecommerce seo ranges from $899 month for startups to $3,000 for an intensive burst. Company seo ranges from $1,000-$3,000 month. Many web developers include a nominal monthly fee in their hosting for “search optimisation services.” Seriously? Professional seo services cannot be done for $50 a month! If you’ve been called by an international company guaranteeing you a page one position for $50 a month, then you really need to talk to Rachel, our SEO Christchurch expert. Most of the time, it’s for a word that has almost no traffic (no value) or your brand (for which you will usually rank number one anyway!).

Do I have to keep paying for SEO?

You do need to reach a certain critical mass, at which point you can pause for a few months. In non-competitive industries, this can sometimes be achieved in eight months. Pausing for two years could lose you serious traction. If your competitors are active with SEO, you will be overtaken. Just like we used to have to pay every year to be in Yellow Pages, so we need to maintain our position in search engine rankings. Once you know you are ranking well, you can turn your attention to squeezing more leads from the traffic you already get. But rest on your laurels, and your competitors who keep up with changing algorithms will gain ground. SEO is the most transformative strategy of my 30-year marketing career.

What does and SEO agency do?

Our SEO Christchurch team use tools and experience to determine and implement your seo priorities, evaluate your site’s speed, ranking, and competitor activity to find opportunities for you to grow online. An inexperienced SEO consultant or inhouse marketer might let you pick the keywords, without checking if these are achievable to rank on. Some phrases will be high traffic but some of these could be too hotly contested and you’ll never rank for them. Waste of effort and dosh! Our Christchurch SEO team does the number crunching to assess which ones are worth going for.

Why use an SEO agency?

SEO is a highly technical topic. It is both art and science. Under-estimate the work involved, and you’ll get disappointing results. Most marketers don’t have time to keep up with technical seo, and all of Google’s algorithm changes. You want to know it's working! A good SEO agency will ensure goals and tags are set up, provide reports on what needs to be improved on your site, make ongoing tweaks to your current site, monitor ranking and fix crawl errors. Most SEO agencies also prepare new content regularly which could be a mix of blogs, videos, directory listings and powerful content that generates trusted backlinks. With help from your SEO agency, you can transform your website from a “brochure” site into a lead generation star that works 24/7 – generating leads while you sleep.

SEO works for small, medium and large companies. Larger companies can achieve surprising growth. However, some categories are more searched online than others. And some popular words are fiercely contested. Smaller companies can find opportunities such as “long tail keywords” which are niche phrases that – whilst they have lower traffic - are less competitive. SEO works for 95% of companies, but occasionally the keyword research reveals that it’s a low-volume category or in some cases, that the high-traffic keywords are big brands (e.g. health insurance). Many business owners under-estimate the amount of category research done prior to purchase. Our experience with SEO across a wide range of industries means we see common patterns in search phrasing. This means we are good at finding opportunities to help you steal market share. Not sure if people search for your products online? Book in for the complimentary 30 minute meeting and let’s do some SEO checks to find out. The data will soon show us if SEO is an avenue worth pursuing. SEO is still the main way people discover new brands. 59% of a decision is made before a person contacts a company.

Is SEO dead with generative AI?

Search engine marketing is still the number one way brands are discovered in 2024, but generative AI is rising rapidly (we use it to keep competitive). Our seo specialist will help your seo to adapt to generative ai, to bring your brand to the attention of people who have not heard of you but are in the market for your products or services.

How does seo improve sales?

The more highly ranked your site is in the search results, the more traffic you will get. The top organic (natural) listing gets approximately 37% of clicks; the number two approx. 17%, and so on. If your keyword gets 1,000 people a month and you are number two, you’ll get approximately 170 visits to your website a month. If through SEO you move to number one, you’ll get around 370 visits a month. Providing your content delivers a good experience, your enquiry or sell rate should go up commensurate with the increase in traffic. If your traffic improves, but your lead enquiry remains stagnant, then either the keyword needs adjusting or your content needs attention.

1. Keyword planning - Keyword research determines which phrases people use to research your solutions, and which ones are achievable to rank on. 2. Matching intent - Content is edited or created that addresses the common things people need to know (in a more helpful manner than your competitors). 3. Cueing Google + Chat GPT - Google gets cued with phrases in specific fields, so it knows what keyword searches to present your site for. Creating useful blogs, directories, videos, podcasts or guest posts helps to attract traffic and links to pages in your site. 4. Getting found online - More people see your website in search results and AI overviews when you rank on the top half of page one, so your brand gets more consideration. SEO is still the main way people discover new brand

Why choose Alexanders as your SEO agency in Christchurch?

Regardless of where you are based, North Island, South Island or Australia, you shouldn’t get outdated SEO because your web developer’s lecturer was out of touch with recent techniques. No one wants to be ripped off by a professional SEO agency who hasn’t ensured important changes have been implemented on your website because they don’t understand programming. What’s the point in juniors optimising your website with a flawed strategy? Or in risking scammy international backlinks which could destroy your website’s online reputation? Don’t be overwhelmed by SEO specialist know-it-alls. At Alexanders, we’ll help you learn and understand what’s being done and why it's important. We are more than just a Christchurch SEO company. We are small team of 5 who thrives on creating a predictable marketing system for clients! We have web developers, so you can rest assured that the technical changes and tags have been correctly implemented. We also work on Google Ads, finding extra winning ideas to cross-populate with SEO. With over 12 years experience in SEO, Rachel will guide you on any quick wins, and opportunities that enable you to get an edge, even in competitive environments. By accessing expert SEO coaching and SEO services, Christchurch in person or online from other locations, you'll build your company's SEO prowess. Learn what needs tuning in your web content to improve your position in search results.

AI SEO AGENCY

Build your AI discoverability

With 77% AI users treating AI like a search engine, AI discoverability is growing in importance. AI SEO agency specialist, Rachel Alexander helps NZ businesses to be recommended by AI engines such as Chat GPT, Gemini, CoPilot and others.

Book a free consultation call

What is GEO?

"GEO" or generative engine optimisation helps you to cue AI engines like ChatGPT to include your brand in their recommendations. It's really an acronym for AI SEO. SEO was mainly for Google. Now it's for Gemini, and ChatGPT, CoPilot etc.

Why AI visibility is essential

1. People are getting answers from AI overviews without clicking websites. AI overviews are generated for up to 64.7% of question based searches

2.Around 58.5% of Google searches in the US already end without a click (“zero-click searches”).

3. AI recommendations often deliver only three main brands.

4. You can gain trust earlier in the buying journey

5. You can dominate niche recommendations

AI SEO Services

AI Visibility Audit

Discover for your key services if Chat GPT, CoPilot, Gemini, Claude and Perplexity recommend your competitors or you.

Voice SEO

With the rise of smart phone push-to-talk assistants and home assistant devices like Amazon’s Alexa, voice searches have a different syntax to typed questions. Ensure your site is aligned for AEO (answer engine optimisation).

Generative Engine Optimisation GEO

More and more people are using Chat GPT and other generative engines to search. Helping to cue AI-engines like ChatGPT, is called "GEO" or generative engine optimisation. A recent study looking at what factors ChatGPT use to rank sites, showed that the inclusion of brand mentions in “10 best…” articles, statistics, numbered lists, linking out to your source, “fluency optimisation” (making sure readability scores are strong - no complex language), as well as adding a few technical words to show you know your stuff, are helpful.

SEO

SEO is our forte. Being discovered and recommended by AI platforms is an extension of the work we do to get you ranked by Google.

Steps to SEO

SEO site checkup

Find out your website’s SEO status – if it’s been optimised (and how well), your website’s trust score, speed score, and if you are ranking for the main phrases. What score does Google give your site?

Keyword strategy

Discover what your competitors are up to. Determine which keywords your customers are using to search. Which words are achievable now and which will you come back to later? What is your baseline score? Our seo consultant will work out which pages to optimise and what tactics to prioritise.

SEO Strategy

Get a custom plan outlining your SEO priorities for each quarter.
Discover the stages & steps in onsite and offsite optimisation, milestones, and timeframes. Find out if you have matching pages for the keywords and if your website is set up to measure results, or if new pages or content edits are required.

Implementation sales effort with affordable automation

We’ll set up tags and goals so success is tracked. Your website gets tuned, while we help Google understand what words to display your website for. Learn about SEO issues affecting your site while we work to resolve them. Watch as your position and traffic build.

Reporting

Uncover which words your competitors rank on and what they’ve done to get there.
Track where you are ranking, how your visibility is improving and what real results can be attributed to search.
Performance actions : Having good ranking and traffic is no good if it isn’t increasing sales and enquiries. What design and content tweaks will turn more visitors into customers? At what point are visitors leaving? Stem the flow with web improvement sometimes also called Conversion Rate Optimisation.

AI SEO Packages

Packages start from $1275-$2965 +GST per month for 3-12 months. We can meet online or in person in Christchurch, Ashburton & Auckland.

4 month retainer

Intensive 4 month program to work on one service that includes search optimisation, and Google Ads

$2365 dep +$2365 p/mth * 4 mth retainer

What’s included:

Google Ads Corporate

For all your corporate Google ads and GA4 analytic reporting needs. Ideal for larger companies. national chains or multiple franchises who want a measurable return on ad spend and best bang for buck.

$8,000 - $15,000 p/mth * 12 mth retainer

Ecommerce Keywords

For ecommerce sites targeting NZ wide or internationally. BigCommerce, WooCommerce, Shopify websites, Rocketspark.

$1250 p/m *3 mth retainer

WHAT'S INCLUDED

Onsite Optimisation

For companies operating in a highly competitive landscape, or groups with a large portfolio of products or services, selling nationwide or internationally. Includes local, Voice, Video, advanced and international SEO, SEO audit, coaching. upskilling & high-volume backlinks. If you have an inhouse designer, a Web Manager or Content Writer, a $1500 monthly budget may work.

$2995 -$5000 p/m

Ecomm SEO Coaching

For ecommerce sites targeting NZ wide or internationally, with a wide product range. BigCommerce, WooCommerce, Shopify.

$2000 Dep. $1000 p/m * 4 mth retainer

WHAT'S INCLUDED

SEO optimisation

For established companies selling 3-5 services in 3 or more regions or nationwide. Includes discovering your 6-25 keyword phrases.

$1499 p/m *8-12 mth retainer

Onsite Optimisation

For smaller companies concentrating on one product into one or two local regions.

$999 p/m * 6 mth retainer

WHAT'S INCLUDED

SEO Plans

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Why choose Alexanders as your AI SEO agency?

1. Early adopters of AI. Proven SEO capability

2. Value for money for companies with 5 staff to 50 staff

3. Recent industry clusters in home services/construction, tourism, software, manufacturing + B2B, agri. See our experience in your industry.

4. Tracking to show growing referrals by Chat GPT etc

5. Trusted for nearly 30 years by businesses nationwide. See About us

Plus we're a pragmatic, friendly clever bunch :-)

AI platforms are becoming the new gatekeepers of discovery. Brands now need to optimise not just for rankings, but for recommendations

Find out more

021 556 560

AI SEO AGENCY

Build your AI discoverability

What is GEO?

Why AI visibility is essential

AI SEO Services

Steps to SEO

AI SEO Packages

4 month retainer

Google Ads Corporate

Ecommerce Keywords

Onsite Optimisation

Ecomm SEO Coaching

SEO optimisation

Onsite Optimisation

SEO Plans

AI platforms are becoming the new gatekeepers of discovery. Brands now need to optimise not just for rankings, but for recommendations

Request an AI SEO audit