MEET THE TEAM
Rachel Alexander – CEO
Rachel founded Alexanders 20 years ago as a marketing consultancy in 1996 and now has over 25 years of strategic marketing advice under her belt. Self-Employed Woman of the Year (Sth Is) 2000. Formerly Tourism & Marketing Consultant KPMG (3 yrs), & a variety of marketing roles for companies including T & Ski, Air New Zealand (Cargo), LWR Industries (apparel), Allied Mortgage Guarantee (United Bank), and Solar Wings (UK manufacturer/exporter). Enjoys hunting and polo (horses), skiing, shares & gardening. Mother to two bumptious boys, aged 11, 13 and stepdaughter 17. Partnered to a North Canterbury farmer.
As one of Christchurch’s leading marketing consultants, Rachel has completed projects for Ngai Tahu, UniMed Health Insurance, VBase, Veterinary Enterprises, Christchurch International Airport, Skope, Tait, Dynamic Controls and a number of retirement villages.
Kristin Lepkowski – Digital Account Manager
Kristin (pronounced “Christine”) has 8 years’ experience in digital agencies and publishers in Germany and Denmark. She brings specialist digital and social media knowledge on Search Engine Marketing, Affiliate, E-Mail Marketing and performance marketing. In her spare time, Kristin enjoys hiking, biking and kayaking. Having travelled more than 40 countries, she has finally settled in the place she loves the most: New Zealand.
Mateo Alessio-Ferranti – Project Manager
Adwords and optimisation Project Manager. After graduating with a degree in Advertising and an eCommerce Diploma from Argentina, Mateo worked for a digital agency for 3 years with a focus on pay-per-click campaigns and search engine optimization. He ran a large number of campaigns in hospitality, real estate and services, Mateo brings a goal oriented approach to optimizing online performance.
Paul Swafford – Web Developer
With 30 years of being an IT geek and software engineer, Paul has the passion and off-the-scale IQ to resolve any coding challenge in php with specialist WordPress and WooCommerce knowledge. Uni was cast aside when his part time business taking apart PC’s took off. He has developed online learning software, an online business directory, iOS apps and an online accounting systems (pre-Xero). Paul is BigCommerce and AWS Hosting certified
Brodie Thompson – Designer
Born and raised in Central Otago, Brodie followed his passion to Christchurch after being awarded a scholarship to study Visual Communication Art and Design at the Design & Arts College of NZ. Brodie has spent the last 14 years in the design industry in Christchurch and brings his experience and talent for design and branding to the Alexanders team.
Ivy Cui – Chinese Account Executive
Ivy Cui is from Xian in China and curates content for a number of Chinese social media accounts. Having worked in a souvenir shop, she brings strong cultural knowledge of how Chinese in China and visitors in NZ use media. Ivy brings fluency in Mandarin and Cantonese, and proven success at formulating regular posts that also generate ecommerce sales.