Digital marketing coaching that puts you in control

• One of: Google Search Ads, Meta (Facebook/Instagram), LinkedIn Ads coaching 10 hours
• Learn: types of campaigns, which one is best fit, setting objectives, how to structure the ad, what makes a good headline, how to get campaign live, how to monitor/test, beyond the ad – funnel, tracking results, and how to adjust for ROI.
• Understand clicks, cost-per-lead, lifetime value, and how to scale without overspending.

Your Investment

• Coaching $2,950 + GST.
• 1–1.5 hours per week for coaching
• Plus agreed ad spend (Google/Meta).
• Eligible businesses may receive 50% government co-funding

• Learn how to optimise your website so it ranks higher in Google & for AI search bots
• Develop a keyword plan for two services. Know what you need to change on your landing pages for seo leads to convert and to work on to be found in AI overviews.
• Implement onsite SEO improvements that drive long-term, free traffic.
• Understand what else needs to be done to build your position

• Coaching from $2,950 (small biz) - $4,950 (medium biz) + GST per month.
• 1–1.5 hours per week or fortnight for coaching
• Plus your time or your developer’s time/cost to edit landing pages).
• Eligible businesses may receive up to 50% government co-funding

• Build a content strategy for greater engagement and reach
• Create a plan for what social media posts, videos and campaigns you will run
• Learn about the AI video tools that make video production a breeze
• Learn how AI can help you speed up content creation for copy, images & video

Your Investment

• Coaching $3,577 + GST.
• 1–1.5 hours per week or fortnight
• Eligible businesses may receive up to 50% government co-funding

Ignite Digital Roadmap

• Flagship Programme. Four-month coaching sprint focused on Google Ads + SEO + Web landing page tune up.
• $2,450 + GST per month for four months (plus a $2K ad budget allocation which gets spent over 2-3 months).
• Ideal for established businesses wanting to use search marketing to generate ongoing leads.
• Eligible businesses may receive 50% government co-funding

Marketing Plan Coaching (Advanced)

• Develop a comprehensive tailored marketing roadmap to fuel scalable growth
• For businesses with 20-150 staff who have an enthusiastic person assigned to marketing, but that person, whilst able in many areas, may have dual roles, may not have a full marketing degree, and is keen to develop under the guidance of an experienced marketer. There is typically no other internal Marketing Manager so they can learn by osmosis.
• $9,980 over 4+ months.
• Expand your skillset and confidence, learn specific digital skills e.g. AI/SEO/Social etc.

Eligible businesses with under 50 staff may receive 50% government co-funding

Rachel Alexander

Access the guidance of one of New Zealand’s most experienced marketers to help you steer your company’s marketing with confidence.
With nearly three decades of agency experience across dozens of industries, plus 7 years in senior client-side marketing roles (manufacturing, distribution, retail, and professional services), Rachel understands what works in the real world - and what doesn’t. She has also been a judge at the 2025 YouTube Marketing Awards and served as Chair of the Marketing Association’s Southern Branch.

But titles aside, Rachel is known for her warm, down-to-earth style. She makes marketing practical and clear, cutting through the confusion so you can make better decisions without needing to “go back to school.” Her one-to-one coaching gives you personalised, focused support, helping you build skills and confidence at your own pace while directly applying them to your business.

Lyndal Lane

Lyndal is your go-to expert for social media, AI, and CRM automation - helping you get more leads for less.
She has mastered the art of low-cost-per-lead Meta campaigns, often cutting acquisition costs from $70 down to as little as $20 by carefully testing and measuring every variable. Lyndal also brings practical know-how with AI video tools and automation, ensuring your campaigns don’t just generate clicks but convert into real opportunities.

With her guidance, you’ll understand the funnel your business actually needs, so you can make the most of every dollar you spend on media. Like Rachel, Lyndal has a down-to-earth style that makes even complex tools simple and usable - so you walk away with clarity and results, not jargon.