IGNITE DIGITAL ROADMAP
Google ads & seo coaching
Are you keen to be more confident with Google ads or search engine optimisation but doing a course isn't the answer for you? Fast track results with one-on-one seo and Google ads coaching. The Ignite Digital Roadmap is a four month digital marketing coaching sprint.
What you'll learn
Put 1.5-2 hours a week aside and with the support of a friendly expert marketer in Christchurch (or mix of online or bimonthly in person in Auckland or Ashburton), you'll get your Google Search ads delivering leads, and on-page seo sorted for two product/service pages of your website. This coaching has an ad budget so you generate leads and can choose to continue the spend later if you want to.
Outcomes
- An improved user experience on two service/product landing pages that guarantees your Google Ads campaign delivers results
- Google ads coaching. You'll get a Google Search Ads campaign live generating real leads, that you can choose to continue, extend, or pause.
- SEO coaching. Together, we'll optimise two pages that will improve your visibility and ranking on Google.
You'll get regular leads at a reasonable cost-per-click, and free leads from SEO. You'll have a digital marketing system set up that delivers repeatable, scalable results. You'll have the ability to see results, cost per lead, and know which tactic is performing best.
It's important to note that SEO takes around three months to start working (we start work on this in month 3), and that further work will undoubtedly be needed to grow your ranking. Also, we do not include programming time to make changes on your website, so if you use someone else to help, there may be a small cost for some of the recommendations to get implemented.
We only want to start driving traffic to the pages when they are ready!
Who does digital marketing coaching suit?
- You want to focus your marketing spend for better and more even results
- You don't have a trained marketing staff member but are keen to work on growing your business
- You are a Biz Development Manager tasked with marketing and would love a bit of guidance
- You've heard about Google Ads and SEO and want to try proven tactics that will lead to success
- You're longing for the clarity of measurable success that is guaranteed to deliver real leads
This Ignite in-person and/or online Google Ads and seo coaching programme enables you to scale your leads pipeline without sacrificing time door-knocking, or make rookie mistakes. With a proven digital framework in place that doesn't need constant attention, say goodbye to marketing fears.
DIGITAL OOMPH
How it works
After defining your target market, you choose two key services or products, and the region(s) that you'd like to reach. Together we research what keywords are pertinent for the first one, compare what your competitors have done, and identify improvements in layout/user experience that you or your team need to implement prior to any campaign going live, so we improve the likelihood of success.
Then together with Google ads coaching, we'll set up the campaign and tracking. As you start getting clicks and enquiries, you'll learn how to read the results and tweak the campaign to improve ROI. Clicks cost on average $2-3 (certain competitive B2B services may be have a higher click cost like $7). You have full control on your daily spend.
Once the Google Ads reveals which keywords are the power words, you'll learn how to optimise the page with SEO coaching. Then you can rinse and repeat for the second service, with guidance to build your confidence.
Then together with Google ads coaching, we'll set up the campaign and tracking. As you start getting clicks and enquiries, you'll learn how to read the results and tweak the campaign to improve ROI. Clicks cost on average $2-3 (certain competitive B2B services may be have a higher click cost like $7). You have full control on your daily spend.
Once the Google Ads reveals which keywords are the power words, you'll learn how to optimise the page with SEO coaching. Then you can rinse and repeat for the second service, with guidance to build your confidence.
SEO & Google ads coaching fees
The investment: $2,450 + GST per month for four months, plus a $2,000 clicks allowance. Our services are registered with MBIE for co-funding. You could be eligible for a 50% grant of the coaching portion. Discover how to scale your business without increasing work hours or headcount, and enjoy more time for success and leisure.
FROM
To
You're unsure of the best marketing approach. Traditional methods are less effective. Overwhelmed with options. You don’t want to take a blind shot at success.
You are moving forward with a confident, purposeful flow - an orchestrated strategy with singular purpose. You have clarity on the process, leaving behind the clutter and noise of endless options.
You’re not appearing much in online searches for products and services.
Your products and services aren't showing up in online searches.
Your products and services aren't showing up in online searches.
Your business is more visible in online searches and your revenue proves it. Being more easily discoverable has lead to an increase in traffic and more chances to turn potential customers into actual ones.
You recognize the potential benefits of digital marketing for your business, but with a packed workday, how can you successfully implement it?
You're interested in upskilling, but don’t feel inclined to attend a marketing night class.
You're interested in upskilling, but don’t feel inclined to attend a marketing night class.
With a clear understanding of search marketing basics and a successfully implemented system, your business is thriving. The once-mysterious world of search marketing no longer intimidates you, and you're equipped with the knowledge to avoid getting ripped off.
Your traditional marketing methods are falling short, and your business isn't experiencing the growth you’d like from your spend.
Your business uses digital marketing to generate business while you get on with your day job. You have a system that works without having to recruit extra staff and doesn’t demand much time.
Looking for a dependable way to attract new customers and achieve your business growth goals? Juggling your day-to-day responsibilities with marketing can be overwhelming. Digital marketing coaching delivers a sustainable solution that can work for the long term.
Get a roadmap to grow your business & raise your visibility online
Discover how to remove yourself from sales, and scale your lead generation system so it works without you having to lift a finger. Working with a digital marketing expert gets faster results – you’ll avoid having to spend lots of time researching and spending $ without knowing what’s going to give the best return.
You need a system, not another ad campaign proposal.
Don't fall for hard-selling ad campaigns and online packages from media and offshore cold callers. These are like scattered puzzle pieces; without the image on the box, it can be overwhelming to put together. To scale up from a well-regarded small business, you need a digital marketing system, not just another ad campaign.
Meet your digital marketing coach
Rachel Alexander is one of the most experienced digital marketing coaches in New Zealand. Rachel founded Alexanders in 1997, was Chair of the Southern Branch of the Marketing Association, and judge at the 2025 YouTube Marketing Awards. Alexanders became the first digital marketing agency in NZ. She has worked in senior marketing roles at Air New Zealand, a leading bank, NZ's biggest clothing manufacturer and run the Joint Action Group for Outdoors New Zealand, an NZTE initiative. Rachel is based in Chch and travels to Auckland bi-monthly.
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