Copywriter NZ
Copywriting services
Why are copywriting services important?
Are you struggling to find enough hours in the day to write, or perhaps writing just isn’t your thing?
A professional writer can articulate words based on your experience and expertise, in an engaging way, from an audience’s perspective. Our writer comes with fresh ideas and an objective perspective.
4 benefits of copywriting services
Saves time
Saves you time and resources, allowing you to focus on other areas of your business.
Builds consistency
Creates a consistent brand voice and message to establish a strong brand identity and build audience trust.
Boosts ranking
Optimises your website content for search engines, to improve your visibility and drive more traffic to your site.
Persuades
Crafts persuasive content that can influence and persuade an audience to take action.
How do copywriting services help you to connect with clients?
Whether it's through website copy, email campaigns, social media posts, or other forms of digital content, copywriting can help you build trust, establish credibility, and drive sales.
Types of marketing writers
Website writer
Blog writer
Landing page sales funnel copywriter
with a clear call to action.
Brand story writer
Direct response long form sales copywriter
SEO copywriter
Technical copywriter
Informational copywriter
Email Campaign Copywriter
What is involved in the copywriting process
if included
Copywriting Services
Wechat blog posts
Content Marketing +
Socialmedia campaign
Marketing Sales Copy
Blog Writing
Grow Your List
Email Campaigns
Onsite Optimisation
Stand out with Ad Copywriting
Ad Copywriting works by getting your written content noticed using our proven formula.
- Resonates a need or problem the reader has, they feel understood.
- Agitates the problem a little.
- Introduces a solution - highlights the unique features and benefits of a product or service, speaking directly to these needs and desires.
- Shows social proof for credibility e.g. testimonials or case studies.
- Artfully persuades of desired action to be taken.
- Covers commonly addressed objections.
- Shows a transition from now to the future, by using this solution offered.
What are the characteristics of a copywriter?
Strong Writing Skills
Needs to have the ability to write clear, compelling, and persuasive text, with excellent grammar, punctuation, style, and tone skills.
Understanding of Marketing and Advertising
Needs to understand marketing and advertising principles to create effective copy and how it is tailored differently to each marketing channel. E.g. social media, web, and emails.
Research and Analytical Skills
Needs to create copy that speaks directly to the target audiences’ needs and desires and use data and analytics to track the effectiveness of their copy and make improvements.
Why choose
Alexanders?
4 writing mistakes to avoid
Unengaging
Complicated
Inadequate
fears
Unprofessional
Reviews
Alexanders were engaged because they tailored their approach to accommodate our needs in our rebrand, redesigning the website and activating social media capabilities. They bent over backwards to deliver under considerable time pressure, made more complicated because both suppliers and tradeshows were located overseas. Because of Alexanders market research, they have been instrumental in helping us to become a more market-oriented organisation and we look forward to completing our transformation with them. 1
The result of working with Alexanders over 18 months and collaboratively testing and measuring different ads and placements, resulted in our business doubling the response rate to our campaigns whilst reducing the costs in this area by half! This “winning formula” then formed the foundation for future marketing efforts that have been successfully used time after time over the years.
We’ve had a really good response to our Harvesting Survival Pack for ATS & Meridian to our top 500 arable customers. The farmers have appreciated it, and had a bit of a giggle. It made them smile, which after a long, drawn-out harvesting season was a welcome break. They enjoyed the sense of humour and the way it was delivered.
We wanted a new website that reflects the level of professionalism we put into building homes; the old website was shoddy and dated. The last agency didn’t “get us” – they gave up. We chose Alexanders because we liked the feel of their work. I liked the fact that the team kept the drive going to complete the website. Alexanders are easy to deal with and came up with great visual ideas.
