Saves you time and resources, allowing you to focus on other areas of your business.
Creates a consistent brand voice and message to establish a strong brand identity and build audience trust.
Optimises your website content for search engines, to improve your visibility and drive more traffic to your site.
Crafts persuasive content that can influence and persuade an audience to take action.
Ad Copywriting works by getting your written content noticed using our proven formula.
Needs to have the ability to write clear, compelling, and persuasive text, with excellent grammar, punctuation, style, and tone skills.
Needs to understand marketing and advertising principles to create effective copy and how it is tailored differently to each marketing channel. E.g. social media, web, and emails.
Needs to create copy that speaks directly to the target audiences’ needs and desires and use data and analytics to track the effectiveness of their copy and make improvements.
Alexanders were engaged because they tailored their approach to accommodate our needs in our rebrand, redesigning the website and activating social media capabilities. They bent over backwards to deliver under considerable time pressure, made more complicated because both suppliers and tradeshows were located overseas. Because of Alexanders market research, they have been instrumental in helping us to become a more market-oriented organisation and we look forward to completing our transformation with them. 1
The result of working with Alexanders over 18 months and collaboratively testing and measuring different ads and placements, resulted in our business doubling the response rate to our campaigns whilst reducing the costs in this area by half! This “winning formula” then formed the foundation for future marketing efforts that have been successfully used time after time over the years.
We’ve had a really good response to our Harvesting Survival Pack for ATS & Meridian to our top 500 arable customers. The farmers have appreciated it, and had a bit of a giggle. It made them smile, which after a long, drawn-out harvesting season was a welcome break. They enjoyed the sense of humour and the way it was delivered.
We wanted a new website that reflects the level of professionalism we put into building homes; the old website was shoddy and dated. The last agency didn’t “get us” – they gave up. We chose Alexanders because we liked the feel of their work. I liked the fact that the team kept the drive going to complete the website. Alexanders are easy to deal with and came up with great visual ideas.