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Social Media Strategy

5 benefits a
Social Media Strategy
can bring a company

What kind of content could you create that could be more engaging? Your most precious resources are time, energy, and money. Nobody likes to waste time or money. The best way to avoid wasting time and money is to have a social media strategy.
Let's talk

CAPTIVATING CONTENT

Why social media marketing is important

Are you facing resistance from senior management who think your company doesn’t need social media? That you sell enough? Or are they worried that salespeople could say the wrong thing online? Social media marketing is vital to reach and connect with potential customers where they are spending their time online.
REACH

5 benefits of creating a social marketing strategy

1
Clarity
A social media marketing strategy creates direction & increases clarity – you'll have a social media roadmap tailored your business with ideas for new content and how to stay on trend. 
2
Roadmap
It defines how you will grow your brand awareness with regular exposure & engaging content, generate new leads with soft actions like registrations downloads, and retain customers.
3
Journey
Everything's more efficient. A strategy defines your tools, integrates keywords and questions from the customer journey, and details how you’ll measure, report and get continuous improvement based on what’s effective. 
4
Motivation
Feel more energetic & productive; be more active, consistent and motivated as you know what you need to produce each week. 
5
Focus
A strategy enables bigger, better campaigns because you can zone in and plan how to push your core content. 
5 Easy Steps

What’s involved in creating
social media strategy

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1
Insight
A social media marketing strategy creates direction & increases clarity – you'll have a social media roadmap tailored your business with ideas for new content and how to stay on trend. 
2
Goals
A social media marketing strategy creates direction & increases clarity – you'll have a social media roadmap tailored your business with ideas for new content and how to stay on trend. 
3
Tactics
A social media marketing strategy creates direction & increases clarity – you'll have a social media roadmap tailored your business with ideas for new content and how to stay on trend. 
4
Action Plan
A social media marketing strategy creates direction & increases clarity – you'll have a social media roadmap tailored your business with ideas for new content and how to stay on trend. 
5
Mentoring
A social media marketing strategy creates direction & increases clarity – you'll have a social media roadmap tailored your business with ideas for new content and how to stay on trend. 

How much does a Social Media Strategy cost?

We offer a number social media strategy packages starting at $3,250 + GST. Several are registered with MBIE for the Management Capability Grant which offers 50% co-funding to eligible companies. Book a call to learn more.

Social Media Strategy Packages

Wechat blog posts

Keep visible to your followers and expand visibility with regular posts and promotions to grow your following.
From $1997 month

Photoshoot

A professional photoshoot makes you look more professional and can be used everywhere, from Facebook profile pictures to your website.
From $659
EXPLORE

Content Marketing +

Content Marketing Plus - Supercharge your content Have blogs, videos, social posts, and emails created monthly and the landing page and content for 2 campaigns .
$2726 p/m *12 mth retainer
What's included

Content Marketing +

Content Marketing Plus - Supercharge your content Have blogs, videos, social posts, and emails created monthly and the landing page and content for 2 campaigns .
$2726 p/m *12 mth retainer
What's included

Outsourced Social

Outsourced Social Media Management When social is crucial but your team don't have the inclination or capacity, have it expertly executed for you. - Quarterly or monthly content calendars - Content creation, copywriting, video, imagery, posting, promotions & management - Quarterly or monthly reports
$2800 - 12597 p/m

SocStrat & Mentoring

Social Media Strategy & Campaign Mentoring. Upskill with some coaching. Get a strategy and calendar including a list of targeted campaigns. Follow up mentoring to grow comptency.
$4500
WHAT'S INCLUDED

Strategy & Calendar

Social Media Strategy, Calendar & set up. Have a plan of informed & innovative social media content that is customised to your customer's journey. Use a thoughtful blueprint to build original, compelling content. Get a Social Media Strategy and Calendar detailing what you need to post and when for the next 12 months.
$1200 p/m * 3 mth retainer
What's included

Socialmedia campaign

Research, copywrite and set up 4 Social media campaigns over 12 months. Does not include add spend of between $300 - $1000 per campaign. Facebook, Instagram, LinkedIn, TikTok options
$1280 p/m * 12 mth retainer

Wechat Offic Account

Register, design & build your official Wechat account to be the foundation for people to follow. QR code, design write & build 6 pages.
$6,300

Marketing Sales Copy

Let us write engaging persuasivie sales copy for you. Home page, product/services pages, about or blogs.
From $1598

Calendar & Blogs

Quarterly blog calendar for approval & one 1200 word blog written per month
$1200 pm ths
Whats Included

Grow Your List

Includes: design of 'download' section for website, copywriting email nurture drip series, setting up automation triggers and copywriting and design of a downloadable e-book.
$1570 p/m * retainer
Explore

Catalyst for growth

Why choose Alexanders?
Guidance based on thorough knowledge of copywriting techniques, conversion tactics, trendy graphic design, and results .

Custom made content ideas on niches with creativity (we have an in-house team dedicated to this!) 

With 26+ years solid marketing experience in marketing-get informed and more effective social marketing strategy .
ABOUT

Who are some of the clients we’ve
created social media strategy for?

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Reviews

Neil Pluckblank

Nationwide distributor of farm equipment. Equaled their record sales for a $14-20k product, but achieved it in 3 months instead of the normal 12 months, for half the spend, using a Facebook/Messenger and Google campaign instead of a print campaign. This has given them the confidence to continue with further digital initiatives. 1

Neil Pluck
Plucks Engineering
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Alexanders were engaged because they tailored their approach to accommodate our needs in our rebrand, redesigning the website and activating social media capabilities. They bent over backwards to deliver under considerable time pressure, made more complicated because both suppliers and tradeshows were located overseas. Because of Alexanders market research, they have been instrumental in helping us to become a more market-oriented organisation and we look forward to completing our transformation with them. 1

Tony Kan
Connexionz
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DESIGN UX team

Make your next impression count.

Take action.
Raise your game.
Let's talk
Book a 20 minute no-obligation introduction call to share where you are at, explore your specific needs, and to discuss if and how Alexanders might help you.
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