Social Media Strategy
5 benefits a
Social Media Strategy
can bring a company
What kind of content could you create that could be more engaging? Your most precious resources are time, energy, and money. Nobody likes to waste time or money. The best way to avoid wasting time and money is to have a social media strategy.
CAPTIVATING CONTENT
Why social media marketing is important
Are you facing resistance from senior management who think your company doesn’t need social media? That you sell enough? Or are they worried that salespeople could say the wrong thing online? Social media marketing is vital to reach and connect with potential customers where they are spending their time online.
REACH
5 benefits of creating a social marketing strategy
1
Clarity
A social media marketing strategy creates direction & increases clarity – you'll have a social media roadmap tailored your business with ideas for new content and how to stay on trend. 
2
Roadmap
It defines how you will grow your brand awareness with regular exposure & engaging content, generate new leads with soft actions like registrations downloads, and retain customers.
3
Journey
Everything's more efficient. A strategy defines your tools, integrates keywords and questions from the customer journey, and details how you’ll measure, report and get continuous improvement based on what’s effective. 
4
Motivation
Feel more energetic & productive; be more active, consistent and motivated as you know what you need to produce each week. 
5
Focus
A strategy enables bigger, better campaigns because you can zone in and plan how to push your core content. 
5 Easy Steps
What’s involved in creating
social media strategy
1
Insight
Audit Your own social efforts, your competitors’, your client/audience customer journey, profitable or new products that need a focus. Choose channels, zone in on specific opportunity client niches.
2
Goals
Set realistic goals that’s make sense and are achievable based on our checklist of examples.
3
Tactics
Find ways to do it to leverage your strength to win market share. What formats you will produce, key topics in a content calendar, which ones you’ll promote, which ones need landing pages and downloadable assets, or automated email funnels, keyword analysis & questions you need to address, frequency of posting.
4
Action Plan
who- your team who is doing it, how- tools and platform, when – schedule.
5
Mentoring
Measuring Implementation
Measuring Implementation
Options to either get regular support & feedback on draft content. Tracking & evaluate performance with reports analytics and fine-tune, or for us to create the content and do social media management for you.- custom made content ideas on niche with creativity (we have an in-house team dedicated to this!)
How much does a Social Media Strategy cost?
We offer a number social media strategy packages starting at $3,250 + GST. Several are registered with MBIE for the Management Capability Grant which offers 50% co-funding to eligible companies. Book a call to learn more.
Social Media Strategy Packages
Wechat blog posts
Keep visible to your followers and expand visibility with regular posts and promotions to grow your following.
From $1997 month
Photoshoot
A professional photoshoot makes you look more professional and can be used everywhere, from Facebook profile pictures to your website.
From $659
EXPLOREContent Marketing +
Content Marketing Plus - Supercharge your content Have blogs, videos, social posts, and emails created monthly and the landing page and content for 2 campaigns .
$2726 p/m *12 mth retainer
What's includedContent Marketing +
Content Marketing Plus - Supercharge your content Have blogs, videos, social posts, and emails created monthly and the landing page and content for 2 campaigns .
$2726 p/m *12 mth retainer
What's includedOutsourced Social
Outsourced Social Media Management When social is crucial but your team don't have the inclination or capacity, have it expertly executed for you. - Quarterly or monthly content calendars - Content creation, copywriting, video, imagery, posting, promotions & management - Quarterly or monthly reports
$2800 - 12597 p/m
SocStrat & Mentoring
Social Media Strategy & Campaign Mentoring. Upskill with some coaching. Get a strategy and calendar including a list of targeted campaigns. Follow up mentoring to grow comptency.
$4500
WHAT'S INCLUDEDStrategy & Calendar
Social Media Strategy, Calendar & set up. Have a plan of informed & innovative social media content that is customised to your customer's journey. Use a thoughtful blueprint to build original, compelling content. Get a Social Media Strategy and Calendar detailing what you need to post and when for the next 12 months.
$1200 p/m * 3 mth retainer
What's includedSocialmedia campaign
Research, copywrite and set up 4 Social media campaigns over 12 months. Does not include add spend of between $300 - $1000 per campaign. Facebook, Instagram, LinkedIn, TikTok options
$1280 p/m * 12 mth retainer
Wechat Offical Account
Register, design & build your official Wechat account to be the foundation for people to follow. QR code, design write & build 6 pages.
$6,300
Marketing Sales Copy
Let us write engaging persuasivie sales copy for you. Home page, product/services pages, about or blogs.
From $1598
Calendar & Blogs
Quarterly blog calendar for approval & one 1200 word blog written per month
$1200 pm ths
Whats IncludedGrow Your List
Includes: design of 'download' section for website, copywriting email nurture drip series, setting up automation triggers and copywriting and design of a downloadable e-book.
$1570 p/m * retainer
ExploreXSocial Media Strategy
Social Media Strategy
& Calendar
Get guidance on how to improve your business Social Media activity.
Determine which social channels to use (Facebook, LinkedIn, WeChat, YouTube, Instagram, Tik Tok, Pinterest)
Define what type of content and posts you need to create and how you will set up a path to purchase/enquiry.
Get a 12 month calendar of weekly post topics noting which ones you'll push in a campaign.
Option: add in blog calendar, email marketing calendar, more frequent posts
*This service registered with the Management Capability Fund. Enquire about eligibility for co-funding (grant).
Determine which social channels to use (Facebook, LinkedIn, WeChat, YouTube, Instagram, Tik Tok, Pinterest)
Define what type of content and posts you need to create and how you will set up a path to purchase/enquiry.
Get a 12 month calendar of weekly post topics noting which ones you'll push in a campaign.
Option: add in blog calendar, email marketing calendar, more frequent posts
*This service registered with the Management Capability Fund. Enquire about eligibility for co-funding (grant).
XSocial Media Strategy
Social Media Strategy
& Campaign Mentoring
Get guidance on how to improve your business Social Media activity.
Determine which social channels to use (Facebook, LinkedIn, WeChat, YouTube, Instagram, Tik Tok, Pinterest), what type of content and posts you need to create and how to set up a path to purchase/enquiry.
Learn how to create a campaign plan to grow your following.
Find out what makes a winning headline, what are the most powerful calls to action, and get feedback on your ad concepts.
Mentoring to set up & manage your first campaign - ensuring you have tags and pixels set up.
Plan what happens beyond your ad, and how you can steer people to measurable outcomes.
This programme does not include an allowance for clicks/media.
*This service registered with the Management Capability Fund. Enquire about eligibility for co-funding (grant)
Determine which social channels to use (Facebook, LinkedIn, WeChat, YouTube, Instagram, Tik Tok, Pinterest), what type of content and posts you need to create and how to set up a path to purchase/enquiry.
Learn how to create a campaign plan to grow your following.
Find out what makes a winning headline, what are the most powerful calls to action, and get feedback on your ad concepts.
Mentoring to set up & manage your first campaign - ensuring you have tags and pixels set up.
Plan what happens beyond your ad, and how you can steer people to measurable outcomes.
This programme does not include an allowance for clicks/media.
*This service registered with the Management Capability Fund. Enquire about eligibility for co-funding (grant)
XOutsourced Social Media Management
Outsourced Social Media Management
When social is crucial but your team don't have the inclination or capacity, have it expertly executed for you.
- Discovery to define key motivations, peak periods, product launches, customer avatars, triggers
- Quarterly or monthly content calendars for you to approve
- Content creation, copywriting, video, imagery, posting & management
- Campaign management
- Quarterly or monthly reports
Suits technical teams without marketers, malls, established companies with sales teams but no marketing department.
- Discovery to define key motivations, peak periods, product launches, customer avatars, triggers
- Quarterly or monthly content calendars for you to approve
- Content creation, copywriting, video, imagery, posting & management
- Campaign management
- Quarterly or monthly reports
Suits technical teams without marketers, malls, established companies with sales teams but no marketing department.
Catalyst for growth
Why choose Alexanders?
Guidance based on thorough knowledge of copywriting techniques, conversion tactics, trendy graphic design, and results .
Custom made content ideas on niches with creativity (we have an in-house team dedicated to this!) 
With 26+ years solid marketing experience in marketing-get informed and more effective social marketing strategy .
ABOUTCustom made content ideas on niches with creativity (we have an in-house team dedicated to this!) 
With 26+ years solid marketing experience in marketing-get informed and more effective social marketing strategy .
Who are some of the clients we’ve
created social media strategy for?
Reviews
Nationwide distributor of farm equipment. Equaled their record sales for a $14-20k product, but achieved it in 3 months instead of the normal 12 months, for half the spend, using a Facebook/Messenger and Google campaign instead of a print campaign. This has given them the confidence to continue with further digital initiatives. 1
Neil Pluck
Plucks Engineering
Alexanders were engaged because they tailored their approach to accommodate our needs in our rebrand, redesigning the website and activating social media capabilities. They bent over backwards to deliver under considerable time pressure, made more complicated because both suppliers and tradeshows were located overseas. Because of Alexanders market research, they have been instrumental in helping us to become a more market-oriented organisation and we look forward to completing our transformation with them. 1
Tony Kan
Connexionz
Make your next impression count.
Take action.
Raise your game.
BOOK A FREE CONSULTATION CALLBook a 20 minute no-obligation introduction call to share where you are at, explore your specific needs, and to discuss if and how Alexanders might help you.
X
Photoshoot
Includes:
• Social: 1 hr @ 1 location, 1 hr postproduction, resizing, 20 usable shots for social media in one format e.g. square $659.
• Two formats e.g. square and landscape $827.
• Half day one location plus postproduction. $1571.
• Web or co profile: Half day with art director shot concepts, photographer brief. Selection of best images. $2,253.
• Corporate: Full day, two locations, shot concepts, photographer brief, photos in two formats, in web & print $3,750
• Social: 1 hr @ 1 location, 1 hr postproduction, resizing, 20 usable shots for social media in one format e.g. square $659.
• Two formats e.g. square and landscape $827.
• Half day one location plus postproduction. $1571.
• Web or co profile: Half day with art director shot concepts, photographer brief. Selection of best images. $2,253.
• Corporate: Full day, two locations, shot concepts, photographer brief, photos in two formats, in web & print $3,750
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