To understand the customer journey, there are many questions people need to be answered before they’re ready to take the next step in the sales funnel and buy. Each segment of customers will have different drivers. Some will be aware they have a problem they need solving but are not sure how to move forward. This is where you’d create some awareness around how you do this.
Others are interested and know you might have the answer, but they still need some more information. They are still sitting on the fence. The next stage is considering purchasing and are doing a bit or research before buying. This is where your emails can help provide the missing piece, to turn them into buyers.
These emails are to: educate them about how your product or service will help them solve a problem entertain them to keep them engage with them – using a helpful, less corporate, voice since people buy off people. Whether it be a regular email, on-boarding email series or an E-newsletter service you need, we can provide this to our clients so you can save time and money by not taking time away from your chargeable hours.