We’ve had a really good response to our Harvesting Survival Pack for ATS & Meridian to our top 500 arable customers. The farmers have appreciated it, and had a bit of a giggle. It made them smile, which after a long, drawn-out harvesting season was a welcome break. They enjoyed the sense of humour and the way it was delivered.
We are absolutely thrilled with the design that Alexander came up with for the theme and cover for Meeting & Incentive Planner and the supporting advertising campaign.
We've had hugely positive feedback from our clients industry and our Business Partners, who appreciate it's fresh design that transcends the average tourism approach using shots of trams and punts. We are especially delighted to see how It stands out well from competitor destination advertising.
The three advertisements have provided a good platform for a dynamic campaign with the strength to hold a longevity of a two year exposure. They have effectively reached our diverse yet niche conventions & incentive market with a fresh and strong approach, while the choice of placement on consecutive pages in trade magazines has maximised visual effectiveness and gained us extra editorial support.
Please accept my congratulations to you and whoever else was involved with you in the Abacus publicity and marketing campaign. I like the logo and its cleanliness and in fact the way it conveys a conservative professionalism.
I am also really impressed with the 'get properly covered' brochure and the manner in which it was delivered.