CONTENT MARKETING AGENCY SERVICES
How does Content
marketing work?
It works by answering questions, establishing expertise, brand awareness, as well as educating and answering objections. Which means more prospects are ready to engage, shop or provide contact details in exchange for more content.
By being strategic about your content creation, it will be easier to create topics that engage - saving you time!
By being strategic about your content creation, it will be easier to create topics that engage - saving you time!
content marketing companies
Content Marketing Examples
Often you can repurpose content on different platforms to save you some time as it's not always easy to come up with topics that will engage your customers let alone find the time to write the content.
Blog
You write a blog about a problem, introduce a solution, explain advantages and options, provide ballpark costs and rebuke common myths.
E-Book Download
Link to “download your free e-book” in exchange for email contact details. You create a social media ad or campaign to promote the blog.
Webinar
You host a webinar and send an email invitation to your contact list to attend.
Video
You create an explainer video that drives people to sign up for a trial via your website.
5 top reasons to have a content marketing strategy:
1
SEO
It helps with SEO. Fresh content that thoroughly addresses a topic and neatly answers related questions is a proven way to get your website to the top of the rankings.
2
Brand Awareness
To boost brand awareness. This broadens your reach beyond search, introducing people to your brand at the early part of their buyer journey.
3
Lead Generation
To boost brand awareness. This broadens your reach beyond search, introducing people to your brand at the early part of their buyer journey.
4
Customer Journey
To move people through the funnel to a closer stage of readiness, from awareness through to interest or desire.
5
Perceived Expert
It elevates your business as an expert in its field to turn readers into customers.
CONTENT MARKETING COMPANIES
Why use a content marketing specialist?
1
Guidance
Having expert guidance to detail meaningful topics that your audience will want to read and share.
2
Reduce Overwhelm
To reduce the feeling of overwhelm so that you can tick off your content strategy to-do list faster.
3
Confidence
To remove the fear of producing ad hoc content under time pressure. With a structured guide, you will start your day with confidence, knowing what topic you need to prepare and when.
4
Efficiencies
To gain efficiencies in adding SEO knowledge to your content marketing, rather than have them operate in silos. Content marketing is a strategic place to include long tail and competitive keyword phrases.
5
Engagement & Monetise
To grow your capability with feedback on your writing that identifies simple changes you can implement that improve engagement and monetise content.
Content Marketing Packages
Wechat blog posts
Keep visible to your followers and expand visibility with regular posts and promotions to grow your following.
From $1997 month
Photoshoot
A professional photoshoot makes you look more professional and can be used everywhere, from Facebook profile pictures to your website.
From $659
EXPLOREe-Book production
Need an eBook to download from your website or to email? Have your E-Book professionally designed and written
$2492
Email content
Email content marketing Nurture more leads with a course of 5 promo, follow up or e-newsletter emails written for you and automated. * assumes you have an existing email platform
$3469
What's includedContent Marketing +
Content Marketing Plus - Supercharge your content Have blogs, videos, social posts, and emails created monthly and the landing page and content for 2 campaigns .
$2726 p/m *12 mth retainer
What's includedContent Marketing +
Content Marketing Plus - Supercharge your content Have blogs, videos, social posts, and emails created monthly and the landing page and content for 2 campaigns .
$2726 p/m *12 mth retainer
What's includedCont Calend + ebook
Active Content Marketing. Get a calendar of engaging post topics for each quarter, fortnightly social posts and monthly blogs, content for a promo landing page and downloadable ebook
$1347 p/m
What's includedOutsourced Social
Outsourced Social Media Management When social is crucial but your team don't have the inclination or capacity, have it expertly executed for you. - Quarterly or monthly content calendars - Content creation, copywriting, video, imagery, posting, promotions & management - Quarterly or monthly reports
$2800 - 12597 p/m
Content Strategy
Get clarity on your customer avatars, channels, content calendar for social/email/video, how you'll manage it, how you'll promote it. This service is registered under Capability Grant services. Enquire about eligibility.
$3800
SocStrat & Mentoring
Social Media Strategy & Campaign Mentoring. Upskill with some coaching. Get a strategy and calendar including a list of targeted campaigns. Follow up mentoring to grow comptency.
$4500
WHAT'S INCLUDEDStrategy & Calendar
Social Media Strategy, Calendar & set up. Have a plan of informed & innovative social media content that is customised to your customer's journey. Use a thoughtful blueprint to build original, compelling content. Get a Social Media Strategy and Calendar detailing what you need to post and when for the next 12 months.
$1200 p/m * 3 mth retainer
What's includedTech Support - GA4
We can set up Google Tag Manger, install GA4 and set up Google Events. *Excludes time to make changes to your website to track successful actions.
$842
Socialmedia campaign
Research, copywrite and set up 4 Social media campaigns over 12 months. Does not include add spend of between $300 - $1000 per campaign. Facebook, Instagram, LinkedIn, TikTok options
$1280 p/m * 12 mth retainer
Wechat Offical Account
Register, design & build your official Wechat account to be the foundation for people to follow. QR code, design write & build 6 pages.
$6,300
Marketing Sales Copy
Let us write engaging persuasivie sales copy for you. Home page, product/services pages, about or blogs.
From $1598
Blog Writing
Quarterly blog topic calendar, one 1200 keyworded word blog written per month and loaded onto website and linked to internal page to help position.
$ 1497 pm
Grow Your List
Includes: design of 'download' section for website, copywriting email nurture drip series, setting up automation triggers and copywriting and design of a downloadable e-book.
$1570 p/m * retainer
ExploreEmail Campaigns
Planning and co-creation of email content, design of email template, creation of a landing page with an offer on your site, planning a campaign to your database using your email delivery system.
$2999
CONTENT MARKETING PRICING
How much does a Content Marketing Strategy cost?
The elements of a content marketing strategy will include understanding your target audience and/customer personas, the problems you solve for them. This then decides what content topics and keywords will be used, what formats and social media channels you will use, and how this content will be organised, planned, and tracked.
Content Marketing Strategy
Suits business owners and administrators. Intuitive guidance to work through triggers, motivations and topics as well as related keywords to connect content with social with search.
Time commitment: 4x 1.5 hour sessions (online or in person in Chch)
Time commitment: 4x 1.5 hour sessions (online or in person in Chch)
$3,597
+GST
What's IncludedContent Strategy Template
Suits marketing executives. Content Marketing Strategy planning template and guide.
$47
+GST
downloadX
Content Marketing Strategy
Get a more strategic approach to your content so your brand cuts through the noise and inspires allegiance.
Outcomes:
Strategy: target audience focus, diving into pain points, triggers, customer journey questions at different stages of readiness, frequency, pillar vs post content, keywords, how you will promote the content, budget for core content campaigns vs boosted posts, policy, how to resource it, core brand messages
12 month topic calendar by channel, distinguishing core promoted content and content formats (video, blogs, landing pages, webinar, email etc).
Time commitment: 4x 1.5 hour sessions (online or in person in Chch)
$1,199 deposit and $1,199/month over two months
$3,597 + GST
Outcomes:
Strategy: target audience focus, diving into pain points, triggers, customer journey questions at different stages of readiness, frequency, pillar vs post content, keywords, how you will promote the content, budget for core content campaigns vs boosted posts, policy, how to resource it, core brand messages
12 month topic calendar by channel, distinguishing core promoted content and content formats (video, blogs, landing pages, webinar, email etc).
Time commitment: 4x 1.5 hour sessions (online or in person in Chch)
$1,199 deposit and $1,199/month over two months
$3,597 + GST
Catalyst for growth
Why choose Alexanders?
Guidance based on thorough knowledge of copywriting techniques, conversion tactics, trendy graphic design, and what has worked for our clients.
Custom made content ideas on niches with creativity (we have an in-house team dedicated to this!)
With our 26 solid marketing experience in marketing, you'll get informed and effective content marketing strategy .
ABOUTCustom made content ideas on niches with creativity (we have an in-house team dedicated to this!)
With our 26 solid marketing experience in marketing, you'll get informed and effective content marketing strategy .
Who are some of the clients we’ve
created strategy for?
Reviews
Alexanders were engaged because they tailored their approach to accommodate our needs in our rebrand, redesigning the website and activating social media capabilities. They bent over backwards to deliver under considerable time pressure, made more complicated because both suppliers and tradeshows were located overseas. Because of Alexanders market research, they have been instrumental in helping us to become a more market-oriented organisation and we look forward to completing our transformation with them. 1
Tony Kan
Connexionz
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Take action.
Raise your game.
BOOK A FREE CONSULTATION CALLBook a 20 minute no-obligation introduction call to share where you are at, explore your specific needs, and to discuss if and how Alexanders might help you.
