Changes in design trends can put your logo’s ability to convey trust and credibility at risk. A fresh design from logo company Alexanders, that resonates positively with your customers, will build connection and attract recognition for your current business focus.
Is it time to acknowledge a merger or new ownership?
2
Repair reputation
Is the company image tired or outdated? Chances are design trends have changed since the logo was created.
3
New ownership
Have you outgrown a cheap online logo design that helped you get started?
4
Outdated image
Are you expanding but facing obstacles around trademarks or translation?
5
Expansion
Do you want to reposition due to a change in focus, or need to repair reputation?
Why logo design is important
Your logo design provides clarity, credibility and cues about capability and scale. Along with your website, it’s a core element of your brand identity that reinforces your professionalism.
When you have only one chance to make a strong impression, brand designers can give you an edge. Done well, your new logo will be recognised and remembered.
Types of logo design
Start-up logos
Our start-up logos are unique, a step up from online logo makers but priced for a new business with limited capital
Logo design
Custom logos designed from scratch; often for product logos or a new division
Logo refresh
Minor evolutions with colours, fonts, orientation or slogans to keep a logo current; a popular choice for corporate logos or established brands.
Rebrand
A more pronounced change, popular for acquisitions, for repositioning and when logos are long overdue for an update. Retain some visual elements or if you're a challenger brand making a play, make a brave and deliberate departure.
Anniversary Logos
Visual celebration of a milestones e.g. 20 years in business
Wordmark Logos
A logo that is font only, i.e. without a symbol or emblem (individual letters may be edited).
COMPANY LOGO DESIGN
Who can design your company logo
Options include freelance graphic designers, online logo services, marketing agencies and brand designers.
While lowest cost is tempting, it can mean low effort, low-brow design that is not unique. For start-ups, that can be attractive. Yet inexperienced graphic designers often make mistakes with legibility, scale and contrast that are annoying and costly to remedy. The best logo design company is one who takes the time to understand the customer, and its business.
A freelance graphic designer typically has only one skillset. An agency brand designer delivers a more professional standard of design, and is backed by an art director who provides inspiration at creative blocks, confirms winning ideas, shapes the design direction, guides copy, social media and web design to match your brand brief.
Why choose Alexanders?
It’s important to get your logo right and think about the practicalities of its use in the marketplace. Design is not the most expensive part of establishing your brand, especially if you have vehicles, equipment and buildings to sign write. Committing to a low-quality choice costs more in the long run. Not all graphic designers are created equal. Only a handful of brand designers have passed the mustard with our CEO over 25 years; Rachel is very selective. By choosing Alexanders for your logo company, you’ll receive a well-considered, stylish logo design, and save time and money as your brand gets rolled out consistently to other elements.
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Logo Design Packages
Brand colour palette
Brand colour palette Refresh or extend your colour palette to modernise your presentations.
$2,897
Affordable Logo
Design of logo based on supplied sketch or 3 examples of what you like (e.g. from browsing our library of well-designed global logos to find some that appeal). File formats for web, printing, signage (colour only)
$2,950
Company Logo
Initial concept brainstorming & sketches. Pursue along agreed direction. Options for colours & configuration. Sign off. File formats for web, printing, signage. Colour specs.
$4,997
Logo + sub brands
Custom parent logo design with variations of sub-brands for multiple divisions or regions. s
Traditionally, playing games with your name on tv ads was a way to be remembered. Logo animation makes your email signature, website, videos and PowerPoint presentations look snazzy and it’s much cheaper than a tv ad!
$1,800-$3,800
Brand Specs
Guidelines to help distributors & branches apply brand consistently. Colours for web & print. Fonts. Do's & don'ts.
$1,500-5,000
Logo & 5 Web pages
A launch package is a great way to to establish a professional and cohesive visual identity for your business, which can help you stand out in competitive market and attract new customers.
Dep $2500 & $2500 p.m for 4 mths
Logo + Stationery
Logo design, email signature, business card, 2 x social media profiles and PowerPoint presentation
$3,785
Brand design services
Branding workshop
Get consensus from your team on what your organisation stands for, relative to competitors. Outcome: brand onion with core message, values etc.
Traditionally, playing games with your name on tv ads was a way to be remembered. Logo animation makes your email signature, website, videos and powerpoint presentations look snazzy and it’s much cheaper than a tv ad!
Logo design provides clarity, credibility and cues about capability and scale. Along with your website, it’s a core element of your brand identity that reinforces your professionalism.
When you have only one chance to make a strong impression, brand designers can give you an edge. Done well, your new logo will be recognised and remembered.
On average, most NZ businesses rebrand once every 7 years or so. While many factors can trigger the timing, the resulting change helps a maturing business stay relevant.
This is a 20 minute phone, Zoom or Teams conversation with Rachel to get clarity on where you’re at right now, what your project is and what you’d like to accomplish. If the fit is good, the next step is to schedule a one-hour complimentary strategy meeting.
