Expand your reach and brand awareness
Nearly all businesses need marketing campaigns to replenish customers from natural attrition, and to furnish leads for sales targets. Selecting from the myriad of media options, however, need not cause consternation. At Alexanders, we run and track campaigns 24/7. Avoid roulette. Professional guidance stacks the odds in your favour, as we steer you to media that have achieved results for related industries.
At the top of the marketing funnel, campaigns build awareness and generate leads. A well-conceived campaign will also incorporate lead nurturing tools. At the bottom of the funnel, direct campaigns drive increased sale frequency and loyalty.
Give your Adwords campaign the attention it deserves
Alexanders is a Google Partner, and is ranked in the top quartile of agencies for performance in Australasia.
Send shoppers straight to your buy page
Google Shopping shows both your product picture and price at the top of page one, linking straight to your buy page. A proven winner for ecommerce sites.
Reduce friction with Text campaigns
Increase entries & engagement using text as a call to action – ideal for competitions and lead gen from youth markets, tradies and dairy farmers.
Video, native + banner ads
Appear only to people matching your criteria while they are on news sites, real estate sites, TNVZ on demand, Trademe, Youtube etc – and control your daily spend.
Showcase products in brochures & corp profiles
Pop in to view examples from our extensive collection of samples for inspiration on formats and designs.
Build your reputation through PR
Support to write and distribute press releases through our national and global distribution networks. Liaison with media and co-ordination of photography.
Reach specific-interest audiences
Use someone else’s database – legally! We co-ordinate media schedules, ad designs and booking for digital campaigns through e-magazines and online news sites.
Improve response rates
Alexanders’ 5 point design formula works to drive stronger results online and in print through curating attention through to action.
Artfully engage on Facebook + LinkedIn
Professional social media page set up (Instagram & Youtube too), post planning, promotion of blogs, campaign management and monitoring.
Professional email management
Talk to us about email template design, automating emails based on web site actions, segmented email campaigns and recommendations to comply with European privacy laws.
WeChat & Weibo demystified
Reach local or international Chinese in the way that’s native to them. Set up, translation, promotion & monitoring of Chinese social media. Get the low-down from our native Chinese team.
Maintain visibility over longer lead times
Google remarketing is a cost-effective tool to keep in front of prospects during long lead times.