Transforming your website to deliver better user experience and performance
Producing helpful content designed to capture attention, build awareness & cement a reputation as experts by answering key questions.
Be found by people currently searching online for your product or service.
Reach an audience by region, interest and intent e.g. Google Search ads.
Leveraging the amount of time people spend on social channels to generate leads.
Leveraging the gold in your existing database or reaching into other available databases that expand your reach.
Systems to manage, inspire & follow up with existing customers.
What I enjoyed about working with Alexanders was that I learned about digital marketing. I was a marketing manager; I needed to have legitimate expertise in what I was doing and understand how it worked, as I needed to articulate that inside my organisation – sometimes to justify the money it needed – and for the mana – I needed to be a specialist and know what we were doing. It was a partnership thing – I could pick up the phone and talk to Rachel – I needed a sounding board.
Alexanders Digital Marketing’s savvy internet skills and proactive approach to leveraging the most from our website has helped us go from a virtually non-existent bland website to one packed full of information and ranked highly on internet search engines. Alexander’s has made optimising our website a breeze and has enabled us to maximise our website to its full potential. With a team of friendly internet marketing guru’s, help is never far away in terms of assistance with website back end issues, populating pages, bug fixes, recommendations and support.
With Alexanders, we’ve made a quantum leap forward gaining knowledge on how a web site is built and promoted, and on how Google sells words. The combination of getting our marketing ducks in a row with our website delivering more new leads and a good new Auckland team member has virtually doubled our utilization of hire products from 40% to 78%. This goes straight to the bottom line. Alexanders add value by bringing marketing knowledge and vision that inspires ideas. They help to keep momentum and ensure we don’t fall off the page. I’ve enjoyed the experience and it didn’t stop at the end of the web build. It’s still evolving as they help us discover insights to keep things moving forward.
Rachel is very proactive in pushing us towards what we need to do in internet marketing and keeping our website up to date. We are reaping the benefits now from the work to build the website and rank on Google, getting consistent enquiries in the right area of work we require, from builders and from the website. It’s just the right amount for our size of business and we’ve got plenty on – more and we’d be spending all our time pricing.
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