Many companies get excited by new business and forget that the existing customers have been hard won… after all, it is 5 times as much work to get a new customer than to have repeat work from an existing one.
You might have time to keep in touch with your ‘A’ customers but not your ‘B’ customers… Studies show that 69% of customers leave due to apathy i.e. you’ve done nothing to keep front of mind…
Regularly communicating engaging, entertaining, and educating valued content keeps top-of-mind awareness for your brand, product, or service.
It allows you to build relationships and increase your reputation as the authority on your topic, the perceived expert, with your audience.
An email marketing campaign is a cost-effective way to build anticipation, FOMO (fear of missing out), and to reactivate previous customers.
Save time by having your email marketing set up with an autoresponder 24/7, which allows you to scale your business quickly and efficiently without increasing staff effort.
It is very easy and cheap to communicate via automated emails to deliver digital items, engage, or follow up on progress when certain events are triggered.
These automated emails integrate with your sales funnel and/or CRM, nurturing the lead to the next step on the customer journey.
Having a sequence of targeted and personalised automated emails sent to leads and customers will encourage more awareness and consideration of your solution, your product or service, and they are more likely to convert into buyers.
This an email sent once you book, buy, subscribe, or opt-in for a free item or information to acknowledge your request or purchase. You have either exchanged money or your email address for something of value. These are well used in confirming E-commerce purchases and as a thank-you email for businesses growing leads for marketing lists.
A drip email marketing series. 5-7 value-packed emails are sent over the next 10 days that are aimed to take someone with a light level of readiness to become a buyer. The email builds your understanding of why and how things work to build conviction that your brand is the authority before providing stronger calls to action in the fourth or fifth email.
To let your database know of an event, upcoming sale or product update, and what they need to do to get the discount. This can be a great way to re-engage or reactivate subscribers to get them excited about your product or service again. Including links in your emails can drive more traffic back to your website and into your sales funnel.
Because these people have given you their email addresses, they are interested in what you are offering, and it won’t come across as ‘salesy’ if you let them know of any promotions, deals, or competitions you have going on. After all, we all love a bargain, right?
To understand the customer journey, there are many questions people need to be answered before they’re ready to take the next step in the sales funnel and buy. Each segment of customers will have different drivers. Some will be aware they have a problem they need solving but are not sure how to move forward. This is where you’d create some awareness around how you do this.
Others are interested and know you might have the answer, but they still need some more information. They are still sitting on the fence. The next stage is considering purchasing and are doing a bit or research before buying. This is where your emails can help provide the missing piece, to turn them into buyers.
These emails are to: educate them about how your product or service will help them solve a problem entertain them to keep them engage with them – using a helpful, less corporate, voice since people buy off people. Whether it be a regular email, on-boarding email series or an E-newsletter service you need, we can provide this to our clients so you can save time and money by not taking time away from your chargeable hours.
We’ve all been there. Looking at a flashing cursor while thinking of something to write can be very tricky and off-putting.
It can be hard when you know you need to touch base with your marketing list… if it’s been a while, you don’t want to let the hard work of building up your database to waste but don’t want to come across as pushy or salesy.
   Before your list of leads gets too cold, it helps to have an email strategic marketing plan created. This provides direction and clarity on the topics and themes that you can cover throughout the year based on your yearly sales, business ebbs and flows, and seasonal/regional holidays.
An email marketing plan covers:
You can then track the results and see what worked, or what needs tweaking. We can create a comprehensive customised email marketing plan or calendar for you.
You may be thinking... ‘Which email marketing platform is best?’ or
‘Which system is best for me?’
These are valid questions and can revolve around your CRM system. Forbes Advisor say the best 4 email marketing services for 2022 were:
Selecting which platform best suits your needs can be overwhelming. With our experience and expertise, we can help you with this decision.
Alexanders Marketing Agency has found Mailchimp and Zoho Campaigns are the most popular with clients.