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Rachel Alexander05 Feb 2024

10 concerns small businesses face with social media marketing

Small businesses fears re social media marketing and posting often prevent some them from leveraging the power and brand visibility that social media can deliver. Some of the common concerns include:

1

Limited Resources:
Small businesses often have limited budgets, time, and manpower. They may worry about the resources required to create and maintain an effective social media presence.

2

Lack of Expertise:  
Understanding the dynamics of social media platforms, algorithms, and trends can be challenging. Small business owners may lack the expertise needed to navigate and leverage these platforms effectively. 

3

Negative Feedback:  
Fear of negative comments, reviews, or backlash can be a significant concern. Small businesses may worry about how to handle criticism and negative feedback in a way that doesn't harm their reputation. 

4

Return on Investment (ROI):  
Calculating and demonstrating the return on investment from social media efforts can be difficult. Small businesses may fear that their investment may not yield tangible results. 

5

Time Management:  
Consistent and engaging social media management requires time. Small business owners may be concerned about how to balance their daily operations with the time required to maintain an active social media presence. 

6

Content Creation:  
Creating high-quality and engaging content can be a challenge, especially for businesses with limited resources. Small businesses may worry about generating enough content to keep their audience interested yet worry that a third party won’t capture their brand voice. 

7

Platform Selection:  
Choosing the right social media platforms for their target audience can be daunting. Small businesses may fear making the wrong choices and investing time in platforms that don't align with their business goals. 

8

Privacy and Security:  
Concerns about the privacy and security of customer data can be a significant barrier. Small businesses may be apprehensive about the potential risks associated with collecting and using customer information on social media, as well as connecting it to a CRM system. 

9

Staying Relevant:  
Social media trends and algorithms evolve rapidly. Small businesses may fear falling behind or becoming irrelevant if they are unable to keep up with the latest trends and changes. 

10

Competitive Pressure:  
Small businesses may feel pressure to compete with larger companies that have more extensive resources for social media marketing. It can be intimidating for them to stand out in a crowded digital landscape. 

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Despite these challenges, many small businesses can overcome these fears and issues by: 

  • Seeking guidance to develop a well-thought-out social media strategy and content calendar, providing messages that resonate and building your confidence, knowing what to produce each week.
  • Outsourcing to a social media agency to run regular campaigns, so there’s a clearer return rather than just posting which may not reach a wide enough audience.
  • Getting some coaching and mentoring to upskill, learn how to use Canva, and get regular feedback will boost your confidence.
  • Using AI tools and social tools to make it faster to produce good-looking, on-brand content and reports. 

Looking to be more progressive with your social media?

Book a 20 minute discovery call to ask about mentoring, strategy, coaching and grants that will help you to get in a new groove. 

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