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October 6, 2023
Ecommerce tips for Black Friday & Cyber Monday

Two of the biggest shopping days of the year are soon to hit New Zealand!

As the end of the year holiday season quickly nears, your customers are beginning to think about Christmas and what they need to buy in preparation for the festive celebrations.

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September 20, 2023
8 types of revenue-boosting digital marketing campaigns

If you’re looking to boost Q4 sales, to promote for Christmas, or to plan in advance for a January push, you might be wondering what is the best digital marketing campaign to use.

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Welcome to our library of marketing blogs reflecting emerging trends and marketing challenges. Feel free to browse and get in touch.
Marketing StrategyWeb DesignSearch Engine OptimisationSocial MediaGeneralChinese Marketing
05 Feb 2024 10 concerns small businesses face with social media marketing blank

One emerging technology that has captured attention in the marketing world is artificial intelligence (AI) copywriting chatbots that provide humanlike responses. For those who are not tech-savvy, the concept of AI may be daunting.

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06 Oct 2023 Ecommerce tips for Black Friday & Cyber Monday blank

Two of the biggest shopping days of the year are soon to hit New Zealand!

As the end of the year holiday season quickly nears, your customers are beginning to think about Christmas and what they need to buy in preparation for the festive celebrations.

Read More
20 Sep 2023 8 types of revenue-boosting digital marketing campaigns blank

If you’re looking to boost Q4 sales, to promote for Christmas, or to plan in advance for a January push, you might be wondering what is the best digital marketing campaign to use.

Read More
17 Aug 2023 To AI or not AI, that is the question… blank

One emerging technology that has captured attention in the marketing world is artificial intelligence (AI) copywriting chatbots that provide humanlike responses. For those who are not tech-savvy, the concept of AI may be daunting.

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23 May 2023 Does your NZ marketing budget underweight crucial digital channels? blank

The average spend on marketing is 9.5%, going as low as 5% for manufacturers and 10% for financial services and tech.  Regardless of whether you spend 2% or 10%, the question is how should you allocate it for best return? And how much to allocate to digital vs traditional marketing?

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17 Apr 2023 The 5 stages of buyer awareness blank

Understanding the awareness stages of people is crucial for marketing.  […]

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23 Mar 2023 6 Proven Digital Marketing Priorities for 2023: which ones will you push? blank

It may be a new financial year for you. Or […]

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17 Oct 2022 New GA4 tag required for your website blank

Google’s Universal Analytics tag (UA) will stop working soon. Have […]

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01 Feb 2022 How is Chinese New Year comparable to a Kiwi Christmas? blank

Chinese New Year: how is it comparable to a Kiwi […]

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31 Jan 2022 Google takes on Facebook: Introducing Google Discovery Ads blank

Introducing Google Discovery Ads As two of the world’s giant […]

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11 Mar 2021 How Instagram Works for eCommerce blank

  Instagram Ad Case Study: Customer journey from Browsing to […]

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18 Feb 2021 How much do WordPress Web hosting Services cost in NZ? blank

Factors to consider when choosing your website hosting provider When […]

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11 Feb 2021 4 Facebook Campaign Case Studies with clear customer journeys blank

Learn the simple ecommerce tricks that inspired purchase In these […]

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10 Dec 2020 Google’s new page experience update: Core Web Vitals blank

What are core web vitals? Google sets goalposts for website […]

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01 Dec 2020 Doubling sales: web design case study blank

How we doubled sales enquiries, & turned around an underperforming […]

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11 Mar 2020 Live chat vs email vs phone blank

Web design: Live chat vs email vs phone – which […]

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27 Nov 2019 9 signs that your website needs upgrading blank

1. The design is not as spunky as it seemed […]

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12 Oct 2018 Which logo file formats to use blank

Which logo file formats to use for websites, stationery, signs, […]

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11 Oct 2018 How voice search is changing SEO? blank

Search behaviour is shifting to voice Driven by technology advances, […]

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05 Oct 2018 Google Ads vs SEO blank

SEO or Google Ads, who will emerge triumphantly? Mateo evaluates the pros and cons of the 2 big areas of search engine marketing.

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12 Aug 2018 Chinese Advertising blank

Learn some of the many ways to reach Chinese markets – including those residing in New Zealand, tourists and those living in China.

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10 Aug 2018 Chinese Social Media blank

Learn the different Chinese Social Media Platforms and their NZ equivalents as well as useful websites for tourism operators trying to reach Chinese visitors to NZ.

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17 May 2018 General Data Protection Regulations (GDPR) blank

Tips for NZ website owners to comply with the General […]

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