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October 6, 2023
Ecommerce tips for Black Friday & Cyber Monday

Two of the biggest shopping days of the year are soon to hit New Zealand!

As the end of the year holiday season quickly nears, your customers are beginning to think about Christmas and what they need to buy in preparation for the festive celebrations.

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September 20, 2023
8 types of revenue-boosting Digital Marketing Campaigns

If you’re looking to boost Q4 sales, to promote for Christmas, or to plan in advance for a January push, you might be wondering what is the best digital marketing campaign to use.

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Welcome to our library of marketing blogs reflecting emerging trends and marketing challenges. Feel free to browse and get in touch.
Marketing StrategyWeb DesignSearch Engine OptimisationSocial MediaGeneralChinese Marketing
05 Feb 2024 10 concerns small businesses face with social media marketing blank

One emerging technology that has captured attention in the marketing world is artificial intelligence (AI) copywriting chatbots that provide humanlike responses. For those who are not tech-savvy, the concept of AI may be daunting.

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06 Oct 2023 Ecommerce tips for Black Friday & Cyber Monday blank

Two of the biggest shopping days of the year are soon to hit New Zealand!

As the end of the year holiday season quickly nears, your customers are beginning to think about Christmas and what they need to buy in preparation for the festive celebrations.

Read More
20 Sep 2023 8 types of revenue-boosting Digital Marketing Campaigns blank

If you’re looking to boost Q4 sales, to promote for Christmas, or to plan in advance for a January push, you might be wondering what is the best digital marketing campaign to use.

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17 Aug 2023 To AI or not AI, that is the question… blank

One emerging technology that has captured attention in the marketing world is artificial intelligence (AI) copywriting chatbots that provide humanlike responses. For those who are not tech-savvy, the concept of AI may be daunting.

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23 May 2023 Does your NZ marketing budget underweight crucial digital channels? blank

The average spend on marketing is 9.5%, going as low as 5% for manufacturers and 10% for financial services and tech.  Regardless of whether you spend 2% or 10%, the question is how should you allocate it for best return? And how much to allocate to digital vs traditional marketing?

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17 Apr 2023 The 5 stages of buyer awareness blank

Understanding the awareness stages of people is crucial for marketing.   It’s specifically important to understand these if you want to build and execute a successful search engine campaign.   The wrong content delivered to the buyer at the wrong stage can prevent a potential customer from buying from you.   Here’s a brief definition of each stage […]

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23 Mar 2023 6 Proven Digital Marketing Priorities for 2023: which ones will you push? blank

It may be a new financial year for you. Or perhaps you’re wanting to be more proactive to put Omicron fear behind you, and leap forward with gusto – or at least be progressive!  How has marketing changed in 2023? What marketing strategies should you focus on? To give you a few pointers, I’ve clustered some […]

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17 Oct 2022 New GA4 tag required for your website blank

Google’s Universal Analytics tag (UA) will stop working soon. Have you upgraded your UA tag to the new GA4 tag? Google has announced that they are phasing out Universal Analytics (UA) on July 1st, 2023. The Google Analytics tag is what enables us to track the number of visitors, bounce rate, and pages people have […]

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01 Feb 2022 How is Chinese New Year comparable to a Kiwi Christmas? blank

Chinese New Year: how is it comparable to a Kiwi Christmas? The Chinese Spring Festival (Chinese New Year) has a history of nearly 4000 years and is the most important holiday and annual celebration for Chinese people. Most businesses shut down because, like Christmas, Chinese New Year is a public holiday, and most people take […]

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31 Jan 2022 Google takes on Facebook: Introducing Google Discovery Ads blank

Introducing Google Discovery Ads As two of the world’s giant brands have garnered the lion’s share of advertiser budgets, Facebook and Google’s costs-per-click have increased. So it’s very exciting that there’s a cheaper ad option from Google, called Google Discovery Ads. What are Google Discovery ads? Google Discovery ads are a visual ad format that […]

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11 Mar 2021 How Instagram Works for eCommerce blank

  Instagram Ad Case Study: Customer journey from Browsing to Purchase Below are two case studies of a product promotion on Instagram. Samantha – our bubbly, eco-conscious twenty-something-social writer – details her customer journey from browsing and viewing an advert, all the way through to eventual purchase. Then Rachel showcases a designer furniture store story […]

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18 Feb 2021 How much do WordPress Web hosting Services cost in NZ? blank

Factors to consider when choosing your website hosting provider When it comes to website hosting, you’ll find a huge variety of hosting options online in NZ and offshore. There are not only several different types of hosting such as shared hosting and dedicated “VPN” (virtual private network) hosting but also a wide price range starting […]

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11 Feb 2021 4 Facebook Campaign Case Studies with clear customer journeys blank

Learn the simple ecommerce tricks that inspired purchase In these 4 Facebook Campaign case studies, Samantha (Alexanders’ content writer) examines the subtle steps that were involved in the journey that moved her from viewing a Facebook ad through to purchase. 1: Calm App The Calm App is an app you can access on your phone […]

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10 Dec 2020 Google’s new page experience update: Core Web Vitals blank

What are core web vitals? Google sets goalposts for website performance As a world leading company, Google watches carefully how search behaviour changes. Every so often, Google announces a new standard that web designers have to aspire to, in order to improve customer experiences on websites. They recently announced a new “standard” that websites will […]

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01 Dec 2020 Doubling sales: web design case study blank

How we doubled sales enquiries, & turned around an underperforming website, without requiring an expensive re-build. Alexanders Digital Marketing in Christchurch were approached by a regional hire company to quote on a Google Ads campaign. But rather than starting Google Ads straight away, we recommended there were a few things that should be adjusted on […]

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11 Mar 2020 Live chat vs email vs phone blank

Web design: Live chat vs email vs phone – which performs better? Web design: Live chat vs email vs phone – which performs better? It is said that only about 3% of people visiting your website are ready to take action.  What can you do to get more from the 97% of people who are […]

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27 Nov 2019 9 signs that your website needs upgrading blank

1. The design is not as spunky as it seemed when the site was first built Websites – just like fashion – have eras.  Remember the boxed-in, squashed sites with columns on the right, and lots of tiny text? The internal pages with tediously long text that went on for Africa?  Plus, large banners that […]

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12 Oct 2018 Which logo file formats to use blank

Which logo file formats to use for websites, stationery, signs, email signatures & brochures When supplied with a range of file formats for your new logo, it can be difficult to know which file to supply to your supplier. Here are some tips to work out which file type to use or to send to […]

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11 Oct 2018 How voice search is changing SEO? blank

Search behaviour is shifting to voice Driven by technology advances, convenience and perhaps even laziness, more and more consumers are conducting internet searches through voice commands. Gone are the days of typing in all your search queries. In turn, the rise of voice search influences how website content should be optimized to reach new and […]

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05 Oct 2018 Google Ads vs SEO blank

SEO or Google Ads, who will emerge triumphantly? Mateo evaluates the pros and cons of the 2 big areas of search engine marketing.

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12 Aug 2018 Chinese Advertising blank

Learn some of the many ways to reach Chinese markets – including those residing in New Zealand, tourists and those living in China.

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10 Aug 2018 Chinese Social Media blank

Learn the different Chinese Social Media Platforms and their NZ equivalents as well as useful websites for tourism operators trying to reach Chinese visitors to NZ.

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17 May 2018 General Data Protection Regulations (GDPR) blank

Tips for NZ website owners to comply with the General Data Protection Regulations (GDPR) GDPR has been the topic of so many news articles, tech blogs, and privacy policy updates – but what does it really mean for New Zealand businesses? If you have customers in Europe, or recruit from Europe, this issue is particularly […]

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