One emerging technology that has captured attention in the marketing world is artificial intelligence (AI) copywriting chatbots that provide humanlike responses. For those who are not tech-savvy, the concept of AI may be daunting.
One emerging technology that has captured attention in the marketing world is artificial intelligence (AI) copywriting chatbots that provide humanlike responses. For those who are not tech-savvy, the concept of AI may be daunting.
The average spend on marketing is 9.5%, going as low as 5% for manufacturers and 10% for financial services and tech. Regardless of whether you spend 2% or 10%, the question is how should you allocate it for best return? And how much to allocate to digital vs traditional marketing?
Understanding the awareness stages of people is crucial for marketing. […]